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Advertising in Japan

Advertising in Japan

Summary

Advertising in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Japan advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key highlights

  • The advertising industry consists of agencies providing advertising, including display advertising, services.
  • The Japanese advertising industry had total revenues of $6,586.7m in 2017, representing a compound annual growth rate (CAGR) of 1.7% between 2013 and 2017.
  • The food, beverage & personal/healthcare segment was the industry's most lucrative in 2017, with total revenues of $1,781.7m, equivalent to 27.1% of the industry's overall value.
  • Despite strong growth in digital advertising, more traditional forms of advertising such as TV remain the most popular in Japan. This is partly because many consumers view online advertisements to be a low quality form of marketing in comparison to TV commercials.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Japan
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Japan
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Japan advertising market with five year forecasts
Reasons to buy
  • What was the size of the Japan advertising market by value in 2017?
  • What will be the size of the Japan advertising market in 2022?
  • What factors are affecting the strength of competition in the Japan advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Japan's advertising market?


Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Asatsu-DK Inc.
Dentsu, Inc.
Hakuhodo DY Holdings Inc.
WPP plc
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Tables
Table 1: Japan advertising industry value: $ million, 2013-17
Table 2: Japan advertising industry category segmentation: $ million, 2017
Table 3: Japan advertising industry geography segmentation: $ million, 2017
Table 4: Japan advertising industry value forecast: $ million, 2017-22
Table 5: Asatsu-DK Inc.: key facts
Table 6: Asatsu-DK Inc.: key financials ($)
Table 7: Asatsu-DK Inc.: key financials (¥)
Table 8: Asatsu-DK Inc.: key financial ratios
Table 9: Dentsu, Inc.: key facts
Table 10: Dentsu, Inc.: key financials ($)
Table 11: Dentsu, Inc.: key financials (¥)
Table 12: Dentsu, Inc.: key financial ratios
Table 13: Hakuhodo DY Holdings Inc.: key facts
Table 14: Hakuhodo DY Holdings Inc.: key financials ($)
Table 15: Hakuhodo DY Holdings Inc.: key financials (¥)
Table 16: Hakuhodo DY Holdings Inc.: key financial ratios
Table 17: WPP plc: key facts
Table 18: WPP plc: key financials ($)
Table 19: WPP plc: key financials (£)
Table 20: WPP plc: key financial ratios
Table 21: Japan size of population (million), 2013-17
Table 22: Japan gdp (constant 2005 prices, $ billion), 2013-17
Table 23: Japan gdp (current prices, $ billion), 2013-17
Table 24: Japan inflation, 2013-17
Table 25: Japan consumer price index (absolute), 2013-17
Table 26: Japan exchange rate, 2013-17
List of Figures
Figure 1: Japan advertising industry value: $ million, 2013-17
Figure 2: Japan advertising industry category segmentation: % share, by value, 2017
Figure 3: Japan advertising industry geography segmentation: % share, by value, 2017
Figure 4: Japan advertising industry value forecast: $ million, 2017-22
Figure 5: Forces driving competition in the advertising industry in Japan, 2017
Figure 6: Drivers of buyer power in the advertising industry in Japan, 2017
Figure 7: Drivers of supplier power in the advertising industry in Japan, 2017
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2017
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Japan, 2017
Figure 10: Drivers of degree of rivalry in the advertising industry in Japan, 2017
Figure 11: Asatsu-DK Inc.: revenues & profitability
Figure 12: Asatsu-DK Inc.: assets & liabilities
Figure 13: Dentsu, Inc.: revenues & profitability
Figure 14: Dentsu, Inc.: assets & liabilities
Figure 15: Hakuhodo DY Holdings Inc.: revenues & profitability
Figure 16: Hakuhodo DY Holdings Inc.: assets & liabilities
Figure 17: WPP plc: revenues & profitability
Figure 18: WPP plc: assets & liabilities

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