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Advertising in Indonesia

Advertising in Indonesia

Summary

Advertising in Indonesia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Indonesia advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key highlights

  • The advertising industry consists of agencies providing advertising, including display advertising, services.
  • The Indonesian advertising industry generated total revenues of $1,061.7 in 2017, representing a compound annual growth rate (CAGR) of 13.8% between 2013 and 2017.
  • The food, beverage & personal/healthcare segment was the industry's most lucrative in 2017, with total revenues of $392.3m, equivalent to 36.9% of the industry's overall value.
  • Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped heighten exposure to older internet users.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Indonesia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Indonesia
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Indonesia advertising market with five year forecasts
Reasons to buy
  • What was the size of the Indonesia advertising market by value in 2017?
  • What will be the size of the Indonesia advertising market in 2022?
  • What factors are affecting the strength of competition in the Indonesia advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Indonesia's advertising market?


Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Dentsu, Inc.
PT Fortune Indonesia Tbk
Publicis Groupe SA
Macroeconomic Indicators
Country data
Methodology
Appendix
About MarketLine
List of Tables
Table 1: Indonesia advertising industry value: $ million, 2013-17
Table 2: Indonesia advertising industry category segmentation: $ million, 2017
Table 3: Indonesia advertising industry geography segmentation: $ million, 2017
Table 4: Indonesia advertising industry value forecast: $ million, 2017-22
Table 5: Dentsu, Inc.: key facts
Table 6: Dentsu, Inc.: key financials ($)
Table 7: Dentsu, Inc.: key financials (¥)
Table 8: Dentsu, Inc.: key financial ratios
Table 9: PT Fortune Indonesia Tbk: key facts
Table 10: PT Fortune Indonesia Tbk: key financials ($)
Table 11: PT Fortune Indonesia Tbk: key financials (IDR)
Table 12: PT Fortune Indonesia Tbk: key financial ratios
Table 13: Publicis Groupe SA: key facts
Table 14: Publicis Groupe SA: key financials ($)
Table 15: Publicis Groupe SA: key financials (€)
Table 16: Publicis Groupe SA: key financial ratios
Table 17: Indonesia size of population (million), 2013-17
Table 18: Indonesia gdp (constant 2005 prices, $ billion), 2013-17
Table 19: Indonesia gdp (current prices, $ billion), 2013-17
Table 20: Indonesia inflation, 2013-17
Table 21: Indonesia consumer price index (absolute), 2013-17
Table 22: Indonesia exchange rate, 2013-17
List of Figures
Figure 1: Indonesia advertising industry value: $ million, 2013-17
Figure 2: Indonesia advertising industry category segmentation: % share, by value, 2017
Figure 3: Indonesia advertising industry geography segmentation: % share, by value, 2017
Figure 4: Indonesia advertising industry value forecast: $ million, 2017-22
Figure 5: Forces driving competition in the advertising industry in Indonesia, 2017
Figure 6: Drivers of buyer power in the advertising industry in Indonesia, 2017
Figure 7: Drivers of supplier power in the advertising industry in Indonesia, 2017
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Indonesia, 2017
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Indonesia, 2017
Figure 10: Drivers of degree of rivalry in the advertising industry in Indonesia, 2017
Figure 11: Dentsu, Inc.: revenues & profitability
Figure 12: Dentsu, Inc.: assets & liabilities
Figure 13: PT Fortune Indonesia Tbk: revenues & profitability
Figure 14: PT Fortune Indonesia Tbk: assets & liabilities
Figure 15: Publicis Groupe SA: revenues & profitability
Figure 16: Publicis Groupe SA: assets & liabilities

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