Advertising Global Industry Almanac_2016

Advertising Global Industry Almanac_2016

Summary

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-2015, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Essential resource for top-line data and analysis covering the global advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.

The global advertising industry had total revenues of $95,647.4m in 2015, representing a compound annual growth rate (CAGR) of 3.1% between 2011 and 2015.

The advertising industry consists of agencies providing advertising, including display advertising, services. The industry value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2015 annual average exchange rates.

There is a strong correlation between GDP and advertising with any potential economic downturn causing companies to cut back on marketing spend.

The food, beverage and personal/healthcare segment is the industry's most lucrative in 2015, with total revenues of $26,708.2m, equivalent to 27.9% of the industry's overall value.

Key Findings

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising market
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising market
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global advertising market with five year forecasts
  • Compares data from 25 countries globally, alongside individual chapters on each country.
Synopsis

Essential resource for top-line data and analysis covering the global advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.

Reasons To Buy
  • What was the size of the global advertising market by value in 2015?
  • What will be the size of the global advertising market in 2020?
  • What factors are affecting the strength of competition in the global advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up the global advertising market?
Key Highlights

The global advertising industry had total revenues of $95,647.4m in 2015, representing a compound annual growth rate (CAGR) of 3.1% between 2011 and 2015.

The advertising industry consists of agencies providing advertising, including display advertising, services. The industry value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2015 annual average exchange rates.

There is a strong correlation between GDP and advertising with any potential economic downturn causing companies to cut back on marketing spend.

The food, beverage and personal/healthcare segment is the industry's most lucrative in 2015, with total revenues of $26,708.2m, equivalent to 27.9% of the industry's overall value.


EXECUTIVE SUMMARY
Market value
Market value forecast
Category segmentation
Geography segmentation
Introduction
What is this report about?
Who is the target reader?
How to use this report
Definitions
Global Advertising
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Advertising in Asia-Pacific
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Advertising in Europe
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Advertising in France
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Germany
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Australia
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Brazil
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Canada
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in China
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in India
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Indonesia
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Italy
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Japan
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Mexico
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in The Netherlands
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in North America
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Advertising in Russia
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Scandinavia
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Advertising in Singapore
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in South Africa
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in South Korea
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Spain
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Turkey
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in The United Kingdom
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in The United States
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Company Profiles
Leading companies
Appendix
Methodology
About MarketLine
List of Tables
Table 1: Global advertising industry value: $ billion, 2011–15
Table 2: Global advertising industry category segmentation: $ billion, 2015
Table 3: Global advertising industry geography segmentation: $ billion, 2015
Table 4: Global advertising industry value forecast: $ billion, 2015–20
Table 5: Asia-Pacific advertising industry value: $ billion, 2011–15
Table 6: Asia–Pacific advertising industry category segmentation: $ billion, 2015
Table 7: Asia–Pacific advertising industry geography segmentation: $ billion, 2015
Table 8: Asia-Pacific advertising industry value forecast: $ billion, 2015–20
Table 9: Europe advertising industry value: $ billion, 2011–15
Table 10: Europe advertising industry category segmentation: $ billion, 2015
Table 11: Europe advertising industry geography segmentation: $ billion, 2015
Table 12: Europe advertising industry value forecast: $ billion, 2015–20
Table 13: France advertising industry value: $ million, 2011–15
Table 14: France advertising industry category segmentation: $ million, 2015
Table 15: France advertising industry geography segmentation: $ million, 2015
Table 16: France advertising industry value forecast: $ million, 2015–20
Table 17: France size of population (million), 2011–15
Table 18: France gdp (constant 2005 prices, $ billion), 2011–15
Table 19: France gdp (current prices, $ billion), 2011–15
Table 20: France inflation, 2011–15
Table 21: France consumer price index (absolute), 2011–15
Table 22: France exchange rate, 2011–15
Table 23: Germany advertising industry value: $ million, 2011–15
Table 24: Germany advertising industry category segmentation: $ million, 2015
Table 25: Germany advertising industry geography segmentation: $ million, 2015
Table 26: Germany advertising industry value forecast: $ million, 2015–20
Table 27: Germany size of population (million), 2011–15
Table 28: Germany gdp (constant 2005 prices, $ billion), 2011–15
Table 29: Germany gdp (current prices, $ billion), 2011–15
Table 30: Germany inflation, 2011–15
Table 31: Germany consumer price index (absolute), 2011–15
Table 32: Germany exchange rate, 2011–15
Table 33: Australia advertising industry value: $ million, 2011–15
Table 34: Australia advertising industry category segmentation: $ million, 2015
Table 35: Australia advertising industry geography segmentation: $ million, 2015
Table 36: Australia advertising industry value forecast: $ million, 2015–20
Table 37: Australia size of population (million), 2011–15
Table 38: Australia gdp (constant 2005 prices, $ billion), 2011–15
Table 39: Australia gdp (current prices, $ billion), 2011–15
Table 40: Australia inflation, 2011–15
Table 41: Australia consumer price index (absolute), 2011–15
Table 42: Australia exchange rate, 2011–15
Table 43: Brazil advertising industry value: $ million, 2011–15
Table 44: Brazil advertising industry category segmentation: $ million, 2015
Table 45: Brazil advertising industry geography segmentation: $ million, 2015
Table 46: Brazil advertising industry value forecast: $ million, 2015–20
Table 47: Brazil size of population (million), 2011–15
Table 48: Brazil gdp (constant 2005 prices, $ billion), 2011–15
Table 49: Brazil gdp (current prices, $ billion), 2011–15
Table 50: Brazil inflation, 2011–15
Table 51: Brazil consumer price index (absolute), 2011–15
Table 52: Brazil exchange rate, 2011–15
Table 53: Canada advertising industry value: $ million, 2011–15
Table 54: Canada advertising industry category segmentation: $ million, 2015
Table 55: Canada advertising industry geography segmentation: $ million, 2015
Table 56: Canada advertising industry value forecast: $ million, 2015–20
Table 57: Canada size of population (million), 2011–15
Table 58: Canada gdp (constant 2005 prices, $ billion), 2011–15
Table 59: Canada gdp (current prices, $ billion), 2011–15
Table 60: Canada inflation, 2011–15
Table 61: Canada consumer price index (absolute), 2011–15
Table 62: Canada exchange rate, 2011–15
Table 63: China advertising industry value: $ million, 2011–15
Table 64: China advertising industry category segmentation: $ million, 2015
Table 65: China advertising industry geography segmentation: $ million, 2015
Table 66: China advertising industry value forecast: $ million, 2015–20
Table 67: China size of population (million), 2011–15
Table 68: China gdp (constant 2005 prices, $ billion), 2011–15
Table 69: China gdp (current prices, $ billion), 2011–15
Table 70: China inflation, 2011–15
Table 71: China consumer price index (absolute), 2011–15
Table 72: China exchange rate, 2011–15
Table 73: India advertising industry value: $ million, 2011–15
Table 74: India advertising industry category segmentation: $ million, 2015
Table 75: India advertising industry geography segmentation: $ million, 2015
Table 76: India advertising industry value forecast: $ million, 2015–20
Table 77: India size of population (million), 2011–15
Table 78: India gdp (constant 2005 prices, $ billion), 2011–15
Table 79: India gdp (current prices, $ billion), 2011–15
Table 80: India inflation, 2011–15
Table 81: India consumer price index (absolute), 2011–15
Table 82: India exchange rate, 2011–15
Table 83: Indonesia advertising industry value: $ million, 2011–15
Table 84: Indonesia advertising industry category segmentation: $ million, 2015
Table 85: Indonesia advertising industry geography segmentation: $ million, 2015
Table 86: Indonesia advertising industry value forecast: $ million, 2015–20
Table 87: Indonesia size of population (million), 2011–15
Table 88: Indonesia gdp (constant 2005 prices, $ billion), 2011–15
Table 89: Indonesia gdp (current prices, $ billion), 2011–15
Table 90: Indonesia inflation, 2011–15
Table 91: Indonesia consumer price index (absolute), 2011–15
Table 92: Indonesia exchange rate, 2011–15
Table 93: Italy advertising industry value: $ million, 2011–15
Table 94: Italy advertising industry category segmentation: $ million, 2015
Table 95: Italy advertising industry geography segmentation: $ million, 2015
Table 96: Italy advertising industry value forecast: $ million, 2015–20
Table 97: Italy size of population (million), 2011–15
Table 98: Italy gdp (constant 2005 prices, $ billion), 2011–15
Table 99: Italy gdp (current prices, $ billion), 2011–15
Table 100: Italy inflation, 2011–15
Table 101: Italy consumer price index (absolute), 2011–15
Table 102: Italy exchange rate, 2011–15
Table 103: Japan advertising industry value: $ million, 2011–15
Table 104: Japan advertising industry category segmentation: $ million, 2015
Table 105: Japan advertising industry geography segmentation: $ million, 2015
Table 106: Japan advertising industry value forecast: $ million, 2015–20
Table 107: Japan size of population (million), 2011–15
Table 108: Japan gdp (constant 2005 prices, $ billion), 2011–15
Table 109: Japan gdp (current prices, $ billion), 2011–15
Table 110: Japan inflation, 2011–15
Table 111: Japan consumer price index (absolute), 2011–15
Table 112: Japan exchange rate, 2011–15
Table 113: Mexico advertising industry value: $ million, 2011–15
Table 114: Mexico advertising industry category segmentation: $ million, 2015
Table 115: Mexico advertising industry geography segmentation: $ million, 2015
Table 116: Mexico advertising industry value forecast: $ million, 2015–20
Table 117: Mexico size of population (million), 2011–15
Table 118: Mexico gdp (constant 2005 prices, $ billion), 2011–15
Table 119: Mexico gdp (current prices, $ billion), 2011–15
Table 120: Mexico inflation, 2011–15
Table 121: Mexico consumer price index (absolute), 2011–15
Table 122: Mexico exchange rate, 2011–15
Table 123: Netherlands advertising industry value: $ million, 2011–15
Table 124: Netherlands advertising industry category segmentation: $ million, 2015
Table 125: Netherlands advertising industry geography segmentation: $ million, 2015
Table 126: Netherlands advertising industry value forecast: $ million, 2015–20
Table 127: Netherlands size of population (million), 2011–15
Table 128: Netherlands gdp (constant 2005 prices, $ billion), 2011–15
Table 129: Netherlands gdp (current prices, $ billion), 2011–15
Table 130: Netherlands inflation, 2011–15
Table 131: Netherlands consumer price index (absolute), 2011–15
Table 132: Netherlands exchange rate, 2011–15
Table 133: North America advertising industry value: $ billion, 2011–15
Table 134: North America advertising industry category segmentation: $ billion, 2015
Table 135: North America advertising industry geography segmentation: $ billion, 2015
Table 136: North America advertising industry value forecast: $ billion, 2015–20
Table 137: Russia advertising industry value: $ million, 2011–15
Table 138: Russia advertising industry category segmentation: $ million, 2015
Table 139: Russia advertising industry geography segmentation: $ million, 2015
Table 140: Russia advertising industry value forecast: $ million, 2015–20
Table 141: Russia size of population (million), 2011–15
Table 142: Russia gdp (constant 2005 prices, $ billion), 2011–15
Table 143: Russia gdp (current prices, $ billion), 2011–15
Table 144: Russia inflation, 2011–15
Table 145: Russia consumer price index (absolute), 2011–15
Table 146: Russia exchange rate, 2011–15
Table 147: Scandinavia advertising industry value: $ million, 2011–15
Table 148: Scandinavia advertising industry category segmentation: $ million, 2015
Table 149: Scandinavia advertising industry geography segmentation: $ million, 2015
Table 150: Scandinavia advertising industry value forecast: $ million, 2015–20
Table 151: Singapore advertising industry value: $ million, 2011–15
Table 152: Singapore advertising industry category segmentation: $ million, 2015
Table 153: Singapore advertising industry geography segmentation: $ million, 2015
Table 154: Singapore advertising industry value forecast: $ million, 2015–20
Table 155: Singapore size of population (million), 2011–15
Table 156: Singapore gdp (constant 2005 prices, $ billion), 2011–15
Table 157: Singapore gdp (current prices, $ billion), 2011–15
Table 158: Singapore inflation, 2011–15
Table 159: Singapore consumer price index (absolute), 2011–15
Table 160: Singapore exchange rate, 2011–15
Table 161: South Africa advertising industry value: $ million, 2011–15
Table 162: South Africa advertising industry category segmentation: $ million, 2015
Table 163: South Africa advertising industry geography segmentation: $ million, 2015
Table 164: South Africa advertising industry value forecast: $ million, 2015–20
Table 165: South Africa size of population (million), 2011–15
Table 166: South Africa gdp (constant 2005 prices, $ billion), 2011–15
Table 167: South Africa gdp (current prices, $ billion), 2011–15
Table 168: South Africa inflation, 2011–15
Table 169: South Africa consumer price index (absolute), 2011–15
Table 170: South Africa exchange rate, 2011–15
Table 171: South Korea advertising industry value: $ million, 2011–15
Table 172: South Korea advertising industry category segmentation: $ million, 2015
Table 173: South Korea advertising industry geography segmentation: $ million, 2015
Table 174: South Korea advertising industry value forecast: $ million, 2015–20
Table 175: South Korea size of population (million), 2011–15
Table 176: South Korea gdp (constant 2005 prices, $ billion), 2011–15
Table 177: South Korea gdp (current prices, $ billion), 2011–15
Table 178: South Korea inflation, 2011–15
Table 179: South Korea consumer price index (absolute), 2011–15
Table 180: South Korea exchange rate, 2011–15
Table 181: Spain advertising industry value: $ million, 2011–15
Table 182: Spain advertising industry category segmentation: $ million, 2015
Table 183: Spain advertising industry geography segmentation: $ million, 2015
Table 184: Spain advertising industry value forecast: $ million, 2015–20
Table 185: Spain size of population (million), 2011–15
Table 186: Spain gdp (constant 2005 prices, $ billion), 2011–15
Table 187: Spain gdp (current prices, $ billion), 2011–15
Table 188: Spain inflation, 2011–15
Table 189: Spain consumer price index (absolute), 2011–15
Table 190: Spain exchange rate, 2011–15
Table 191: Turkey advertising industry value: $ million, 2011–15
Table 192: Turkey advertising industry category segmentation: $ million, 2015
Table 193: Turkey advertising industry geography segmentation: $ million, 2015
Table 194: Turkey advertising industry value forecast: $ million, 2015–20
Table 195: Turkey size of population (million), 2011–15
Table 196: Turkey gdp (constant 2005 prices, $ billion), 2011–15
Table 197: Turkey gdp (current prices, $ billion), 2011–15
Table 198: Turkey inflation, 2011–15
Table 199: Turkey consumer price index (absolute), 2011–15
Table 200: Turkey exchange rate, 2011–15
Table 201: United Kingdom advertising industry value: $ million, 2011–15
Table 202: United Kingdom advertising industry category segmentation: $ million, 2015
Table 203: United Kingdom advertising industry geography segmentation: $ million, 2015
Table 204: United Kingdom advertising industry value forecast: $ million, 2015–20
Table 205: United Kingdom size of population (million), 2011–15
Table 206: United Kingdom gdp (constant 2005 prices, $ billion), 2011–15
Table 207: United Kingdom gdp (current prices, $ billion), 2011–15
Table 208: United Kingdom inflation, 2011–15
Table 209: United Kingdom consumer price index (absolute), 2011–15
Table 210: United Kingdom exchange rate, 2011–15
Table 211: United States advertising industry value: $ billion, 2011–15
Table 212: United States advertising industry category segmentation: $ billion, 2015
Table 213: United States advertising industry geography segmentation: $ billion, 2015
Table 214: United States advertising industry value forecast: $ billion, 2015–20
Table 215: United States size of population (million), 2011–15
Table 216: United States gdp (constant 2005 prices, $ billion), 2011–15
Table 217: United States gdp (current prices, $ billion), 2011–15
Table 218: United States inflation, 2011–15
Table 219: United States consumer price index (absolute), 2011–15
Table 220: United States exchange rate, 2011–15
Table 221: The Interpublic Group of Companies, Inc.: key facts
Table 222: The Interpublic Group of Companies, Inc.: key financials ($)
Table 223: The Interpublic Group of Companies, Inc.: key financial ratios
Table 224: Omnicom Group, Inc.: key facts
Table 225: Omnicom Group, Inc.: key financials ($)
Table 226: Omnicom Group, Inc.: key financial ratios
Table 227: Publicis Groupe SA: key facts
Table 228: Publicis Groupe SA: key financials ($)
Table 229: Publicis Groupe SA: key financials (€)
Table 230: Publicis Groupe SA: key financial ratios
Table 231: WPP plc: key facts
Table 232: WPP plc: key financials ($)
Table 233: WPP plc: key financials (£)
Table 234: WPP plc: key financial ratios
Table 235: Dentsu, Inc.: key facts
Table 236: Dentsu, Inc.: key financials ($)
Table 237: Dentsu, Inc.: key financials (¥)
Table 238: Dentsu, Inc.: key financial ratios
Table 239: Hakuhodo DY Holdings Inc.: key facts
Table 240: Hakuhodo DY Holdings Inc.: key financials ($)
Table 241: Hakuhodo DY Holdings Inc.: key financials (¥)
Table 242: Hakuhodo DY Holdings Inc.: key financial ratios
Table 243: Cheil Worldwide Inc: key facts
Table 244: Cheil Worldwide Inc: key financials ($)
Table 245: Cheil Worldwide Inc: key financials (KRW)
Table 246: Cheil Worldwide Inc: key financial ratios
Table 247: Daehong Communications Inc.: key facts
Table 248: HS Ad: key facts
Table 249: Innocean Worldwide: key facts
List of Figures
Figure 1: Global advertising industry value: $ billion, 2011–15
Figure 2: Global advertising industry category segmentation: % share, by value, 2015
Figure 3: Global advertising industry geography segmentation: % share, by value, 2015
Figure 4: Global advertising industry value forecast: $ billion, 2015–20
Figure 5: Forces driving competition in the global advertising industry, 2015
Figure 6: Drivers of buyer power in the global advertising industry, 2015
Figure 7: Drivers of supplier power in the global advertising industry, 2015
Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2015
Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2015
Figure 10: Drivers of degree of rivalry in the global advertising industry, 2015
Figure 11: Asia-Pacific advertising industry value: $ billion, 2011–15
Figure 12: Asia–Pacific advertising industry category segmentation: % share, by value, 2015
Figure 13: Asia–Pacific advertising industry geography segmentation: % share, by value, 2015
Figure 14: Asia-Pacific advertising industry value forecast: $ billion, 2015–20
Figure 15: Forces driving competition in the advertising industry in Asia-Pacific, 2015
Figure 16: Drivers of buyer power in the advertising industry in Asia-Pacific, 2015
Figure 17: Drivers of supplier power in the advertising industry in Asia-Pacific, 2015
Figure 18: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2015
Figure 19: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2015
Figure 20: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2015
Figure 21: Europe advertising industry value: $ billion, 2011–15
Figure 22: Europe advertising industry category segmentation: % share, by value, 2015
Figure 23: Europe advertising industry geography segmentation: % share, by value, 2015
Figure 24: Europe advertising industry value forecast: $ billion, 2015–20
Figure 25: Forces driving competition in the advertising industry in Europe, 2015
Figure 26: Drivers of buyer power in the advertising industry in Europe, 2015
Figure 27: Drivers of supplier power in the advertising industry in Europe, 2015
Figure 28: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2015
Figure 29: Factors influencing the threat of substitutes in the advertising industry in Europe, 2015
Figure 30: Drivers of degree of rivalry in the advertising industry in Europe, 2015
Figure 31: France advertising industry value: $ million, 2011–15
Figure 32: France advertising industry category segmentation: % share, by value, 2015
Figure 33: France advertising industry geography segmentation: % share, by value, 2015
Figure 34: France advertising industry value forecast: $ million, 2015–20
Figure 35: Forces driving competition in the advertising industry in France, 2015
Figure 36: Drivers of buyer power in the advertising industry in France, 2015
Figure 37: Drivers of supplier power in the advertising industry in France, 2015
Figure 38: Factors influencing the likelihood of new entrants in the advertising industry in France, 2015
Figure 39: Factors influencing the threat of substitutes in the advertising industry in France, 2015
Figure 40: Drivers of degree of rivalry in the advertising industry in France, 2015
Figure 41: Germany advertising industry value: $ million, 2011–15
Figure 42: Germany advertising industry category segmentation: % share, by value, 2015
Figure 43: Germany advertising industry geography segmentation: % share, by value, 2015
Figure 44: Germany advertising industry value forecast: $ million, 2015–20
Figure 45: Forces driving competition in the advertising industry in Germany, 2015
Figure 46: Drivers of buyer power in the advertising industry in Germany, 2015
Figure 47: Drivers of supplier power in the advertising industry in Germany, 2015
Figure 48: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2015
Figure 49: Factors influencing the threat of substitutes in the advertising industry in Germany, 2015
Figure 50: Drivers of degree of rivalry in the advertising industry in Germany, 2015
Figure 51: Australia advertising industry value: $ million, 2011–15
Figure 52: Australia advertising industry category segmentation: % share, by value, 2015
Figure 53: Australia advertising industry geography segmentation: % share, by value, 2015
Figure 54: Australia advertising industry value forecast: $ million, 2015–20
Figure 55: Forces driving competition in the advertising industry in Australia, 2015
Figure 56: Drivers of buyer power in the advertising industry in Australia, 2015
Figure 57: Drivers of supplier power in the advertising industry in Australia, 2015
Figure 58: Factors influencing the likelihood of new entrants in the advertising industry in Australia, 2015
Figure 59: Factors influencing the threat of substitutes in the advertising industry in Australia, 2015
Figure 60: Drivers of degree of rivalry in the advertising industry in Australia, 2015
Figure 61: Brazil advertising industry value: $ million, 2011–15
Figure 62: Brazil advertising industry category segmentation: % share, by value, 2015
Figure 63: Brazil advertising industry geography segmentation: % share, by value, 2015
Figure 64: Brazil advertising industry value forecast: $ million, 2015–20
Figure 65: Forces driving competition in the advertising industry in Brazil, 2015
Figure 66: Drivers of buyer power in the advertising industry in Brazil, 2015
Figure 67: Drivers of supplier power in the advertising industry in Brazil, 2015
Figure 68: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2015
Figure 69: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2015
Figure 70: Drivers of degree of rivalry in the advertising industry in Brazil, 2015
Figure 71: Canada advertising industry value: $ million, 2011–15
Figure 72: Canada advertising industry category segmentation: % share, by value, 2015
Figure 73: Canada advertising industry geography segmentation: % share, by value, 2015
Figure 74: Canada advertising industry value forecast: $ million, 2015–20
Figure 75: Forces driving competition in the advertising industry in Canada, 2015
Figure 76: Drivers of buyer power in the advertising industry in Canada, 2015
Figure 77: Drivers of supplier power in the advertising industry in Canada, 2015
Figure 78: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2015
Figure 79: Factors influencing the threat of substitutes in the advertising industry in Canada, 2015
Figure 80: Drivers of degree of rivalry in the advertising industry in Canada, 2015
Figure 81: China advertising industry value: $ million, 2011–15
Figure 82: China advertising industry category segmentation: % share, by value, 2015
Figure 83: China advertising industry geography segmentation: % share, by value, 2015
Figure 84: China advertising industry value forecast: $ million, 2015–20
Figure 85: Forces driving competition in the advertising industry in China, 2015
Figure 86: Drivers of buyer power in the advertising industry in China, 2015
Figure 87: Drivers of supplier power in the advertising industry in China, 2015
Figure 88: Factors influencing the likelihood of new entrants in the advertising industry in China, 2015
Figure 89: Factors influencing the threat of substitutes in the advertising industry in China, 2015
Figure 90: Drivers of degree of rivalry in the advertising industry in China, 2015
Figure 91: India advertising industry value: $ million, 2011–15
Figure 92: India advertising industry category segmentation: % share, by value, 2015
Figure 93: India advertising industry geography segmentation: % share, by value, 2015
Figure 94: India advertising industry value forecast: $ million, 2015–20
Figure 95: Forces driving competition in the advertising industry in India, 2015
Figure 96: Drivers of buyer power in the advertising industry in India, 2015
Figure 97: Drivers of supplier power in the advertising industry in India, 2015
Figure 98: Factors influencing the likelihood of new entrants in the advertising industry in India, 2015
Figure 99: Factors influencing the threat of substitutes in the advertising industry in India, 2015
Figure 100: Drivers of degree of rivalry in the advertising industry in India, 2015
Figure 101: Indonesia advertising industry value: $ million, 2011–15
Figure 102: Indonesia advertising industry category segmentation: % share, by value, 2015
Figure 103: Indonesia advertising industry geography segmentation: % share, by value, 2015
Figure 104: Indonesia advertising industry value forecast: $ million, 2015–20
Figure 105: Forces driving competition in the advertising industry in Indonesia, 2015
Figure 106: Drivers of buyer power in the advertising industry in Indonesia, 2015
Figure 107: Drivers of supplier power in the advertising industry in Indonesia, 2015
Figure 108: Factors influencing the likelihood of new entrants in the advertising industry in Indonesia, 2015

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