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Advertising Global Industry Almanac 2014-2023

Advertising Global Industry Almanac 2014-2023

Summary

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Questions Answered -

  • What was the size of the global advertising industry by value in 2018?
  • What will be the size of the global advertising industry in 2023?
  • What factors are affecting the strength of competition in the global advertising industry?
  • How has the industry performed over the last five years?
  • What are the main segments that make up the global advertising industry?
Scope
  • Essential resource for top-line data and analysis covering the global advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.
  • The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
  • Any currency conversions used in the creation of this report have been calculated using constant 2018 annual average exchange rates.
  • The global advertising industry had total revenues of $600,391.3m in 2018, representing a compound annual growth rate (CAGR) of 4.6% between 2014 and 2018.
  • The food, beverage & personal/healthcare segment was the industry's most lucrative in 2018, with total revenues of $141,702.1m, equivalent to 23.6% of the industry's overall value.
  • Media planning will grow in importance in the coming years, as identifying the most suitable channel to reach the target audience becomes more complex. Traditional forms of advertising will remain significant, but digital will continue to be the most lucrative channel.
Reasons to buy
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising industry
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising industry
  • Leading company profiles reveal details of key advertising industry players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global advertising industry with five year forecasts


EXECUTIVE SUMMARY
Market value
Market value forecast
Category segmentation
Geography segmentation
Introduction
What is this report about?
Who is the target reader?
How to use this report
Definitions
Global Advertising
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Advertising in Asia-Pacific
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Advertising in Europe
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Advertising in France
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Germany
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Australia
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Brazil
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Canada
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in China
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in India
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Indonesia
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Italy
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Japan
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Mexico
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in The Netherlands
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in North America
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Advertising in Russia
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Scandinavia
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Advertising in Singapore
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in South Africa
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in South Korea
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Spain
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Turkey
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in The United Kingdom
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in The United States
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Company Profiles
Leading Companies
Appendix
Methodology
About MarketLine
List of Tables
Table 1: Global advertising industry value: $ billion, 2014-18
Table 2: Global advertising industry category segmentation: $ billion, 2018
Table 3: Global advertising industry geography segmentation: $ billion, 2018
Table 4: Global advertising industry value forecast: $ billion, 2018-23
Table 5: Asia-Pacific advertising industry value: $ billion, 2014-18
Table 6: Asia-Pacific advertising industry category segmentation: $ billion, 2018
Table 7: Asia-Pacific advertising industry geography segmentation: $ billion, 2018
Table 8: Asia-Pacific advertising industry value forecast: $ billion, 2018-23
Table 9: Europe advertising industry value: $ billion, 2014-18
Table 10: Europe advertising industry category segmentation: $ billion, 2018
Table 11: Europe advertising industry geography segmentation: $ billion, 2018
Table 12: Europe advertising industry value forecast: $ billion, 2018-23
Table 13: France advertising industry value: $ million, 2014-18
Table 14: France advertising industry category segmentation: $ million, 2018
Table 15: France advertising industry geography segmentation: $ million, 2018
Table 16: France advertising industry value forecast: $ million, 2018-23
Table 17: France size of population (million), 2014-18
Table 18: France gdp (constant 2005 prices, $ billion), 2014-18
Table 19: France gdp (current prices, $ billion), 2014-18
Table 20: France inflation, 2014-18
Table 21: France consumer price index (absolute), 2014-18
Table 22: France exchange rate, 2014-18
Table 23: Germany advertising industry value: $ million, 2014-18
Table 24: Germany advertising industry category segmentation: $ million, 2018
Table 25: Germany advertising industry geography segmentation: $ million, 2018
Table 26: Germany advertising industry value forecast: $ million, 2018-23
Table 27: Germany size of population (million), 2014-18
Table 28: Germany gdp (constant 2005 prices, $ billion), 2014-18
Table 29: Germany gdp (current prices, $ billion), 2014-18
Table 30: Germany inflation, 2014-18
Table 31: Germany consumer price index (absolute), 2014-18
Table 32: Germany exchange rate, 2014-18
Table 33: Australia advertising industry value: $ million, 2014-18
Table 34: Australia advertising industry category segmentation: $ million, 2018
Table 35: Australia advertising industry geography segmentation: $ million, 2018
Table 36: Australia advertising industry value forecast: $ million, 2018-23
Table 37: Australia size of population (million), 2014-18
Table 38: Australia gdp (constant 2005 prices, $ billion), 2014-18
Table 39: Australia gdp (current prices, $ billion), 2014-18
Table 40: Australia inflation, 2014-18
Table 41: Australia consumer price index (absolute), 2014-18
Table 42: Australia exchange rate, 2014-18
Table 43: Brazil advertising industry value: $ million, 2014-18
Table 44: Brazil advertising industry category segmentation: $ million, 2018
Table 45: Brazil advertising industry geography segmentation: $ million, 2018
Table 46: Brazil advertising industry value forecast: $ million, 2018-23
Table 47: Brazil size of population (million), 2014-18
Table 48: Brazil gdp (constant 2005 prices, $ billion), 2014-18
Table 49: Brazil gdp (current prices, $ billion), 2014-18
Table 50: Brazil inflation, 2014-18
Table 51: Brazil consumer price index (absolute), 2014-18
Table 52: Brazil exchange rate, 2014-18
Table 53: Canada advertising industry value: $ million, 2014-18
Table 54: Canada advertising industry category segmentation: $ million, 2018
Table 55: Canada advertising industry geography segmentation: $ million, 2018
Table 56: Canada advertising industry value forecast: $ million, 2018-23
Table 57: Canada size of population (million), 2014-18
Table 58: Canada gdp (constant 2005 prices, $ billion), 2014-18
Table 59: Canada gdp (current prices, $ billion), 2014-18
Table 60: Canada inflation, 2014-18
List of Figures
Figure 1: Global advertising industry value: $ billion, 2014-18
Figure 2: Global advertising industry category segmentation: % share, by value, 2018
Figure 3: Global advertising industry geography segmentation: % share, by value, 2018
Figure 4: Global advertising industry value forecast: $ billion, 2018-23
Figure 5: Forces driving competition in the global advertising industry, 2018
Figure 6: Drivers of buyer power in the global advertising industry, 2018
Figure 7: Drivers of supplier power in the global advertising industry, 2018
Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2018
Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2018
Figure 10: Drivers of degree of rivalry in the global advertising industry, 2018
Figure 11: Asia-Pacific advertising industry value: $ billion, 2014-18
Figure 12: Asia-Pacific advertising industry category segmentation: % share, by value, 2018
Figure 13: Asia-Pacific advertising industry geography segmentation: % share, by value, 2018
Figure 14: Asia-Pacific advertising industry value forecast: $ billion, 2018-23
Figure 15: Forces driving competition in the advertising industry in Asia-Pacific, 2018
Figure 16: Drivers of buyer power in the advertising industry in Asia-Pacific, 2018
Figure 17: Drivers of supplier power in the advertising industry in Asia-Pacific, 2018
Figure 18: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2018
Figure 19: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2018
Figure 20: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2018
Figure 21: Europe advertising industry value: $ billion, 2014-18
Figure 22: Europe advertising industry category segmentation: % share, by value, 2018
Figure 23: Europe advertising industry geography segmentation: % share, by value, 2018
Figure 24: Europe advertising industry value forecast: $ billion, 2018-23
Figure 25: Forces driving competition in the advertising industry in Europe, 2018
Figure 26: Drivers of buyer power in the advertising industry in Europe, 2018
Figure 27: Drivers of supplier power in the advertising industry in Europe, 2018
Figure 28: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2018
Figure 29: Factors influencing the threat of substitutes in the advertising industry in Europe, 2018
Figure 30: Drivers of degree of rivalry in the advertising industry in Europe, 2018
Figure 31: France advertising industry value: $ million, 2014-18
Figure 32: France advertising industry category segmentation: % share, by value, 2018
Figure 33: France advertising industry geography segmentation: % share, by value, 2018
Figure 34: France advertising industry value forecast: $ million, 2018-23
Figure 35: Forces driving competition in the advertising industry in France, 2018
Figure 36: Drivers of buyer power in the advertising industry in France, 2018
Figure 37: Drivers of supplier power in the advertising industry in France, 2018
Figure 38: Factors influencing the likelihood of new entrants in the advertising industry in France, 2018
Figure 39: Factors influencing the threat of substitutes in the advertising industry in France, 2018
Figure 40: Drivers of degree of rivalry in the advertising industry in France, 2018
Figure 41: Germany advertising industry value: $ million, 2014-18
Figure 42: Germany advertising industry category segmentation: % share, by value, 2018
Figure 43: Germany advertising industry geography segmentation: % share, by value, 2018
Figure 44: Germany advertising industry value forecast: $ million, 2018-23
Figure 45: Forces driving competition in the advertising industry in Germany, 2018
Figure 46: Drivers of buyer power in the advertising industry in Germany, 2018
Figure 47: Drivers of supplier power in the advertising industry in Germany, 2018
Figure 48: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2018
Figure 49: Factors influencing the threat of substitutes in the advertising industry in Germany, 2018
Figure 50: Drivers of degree of rivalry in the advertising industry in Germany, 2018
Figure 51: Australia advertising industry value: $ million, 2014-18
Figure 52: Australia advertising industry category segmentation: % share, by value, 2018
Figure 53: Australia advertising industry geography segmentation: % share, by value, 2018
Figure 54: Australia advertising industry value forecast: $ million, 2018-23
Figure 55: Forces driving competition in the advertising industry in Australia, 2018
Figure 56: Drivers of buyer power in the advertising industry in Australia, 2018
Figure 57: Drivers of supplier power in the advertising industry in Australia, 2018
Figure 58: Factors influencing the likelihood of new entrants in the advertising industry in Australia, 2018
Figure 59: Factors influencing the threat of substitutes in the advertising industry in Australia, 2018
Figure 60: Drivers of degree of rivalry in the advertising industry in Australia, 2018

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