Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.
Essential resource for top-line data and analysis covering the global advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.
The advertising industry consists of agencies providing advertising, including display advertising, services.
The industry value reflects income of the agencies from such services.
Any currency conversions used in the creation of this report have been calculated using constant 2017 annual average exchange rates.
The global advertising industry had total revenues of $101,588.0m in 2017, representing a compound annual growth rate (CAGR) of 3.1% between 2013 and 2017.
The food, beverage & personal/healthcare segment was the industry's most lucrative in 2017, with total revenues of $28,237.5m, equivalent to 27.8% of the industry's overall value.
Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped expose advertisements to older internet users.
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