Advertising in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Essential resource for top-line data and analysis covering the Germany advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
The advertising industry consists of agencies providing advertising, including display advertising, services.
The German advertising industry is expected to generate total revenues of $2,868.7m in 2016, representing a compound annual growth rate (CAGR) of 1% between 2012 and 2016.
The media & telecommunication segment was the industry's most lucrative in 2016, with total revenues of $457.8m, equivalent to 16% of the industry's overall value.
With the ability to record and fast forward through television shows, this could be a reason for reductions in television advertisements, being replaced by mobile and other digital forms of advertisements.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Germany
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Germany
Leading company profiles reveal details of key advertising market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Germany advertising market with five year forecasts
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What was the size of the Germany advertising market by value in 2016?
What will be the size of the Germany advertising market in 2021?
What factors are affecting the strength of competition in the Germany advertising market?
How has the market performed over the last five years?
What are the main segments that make up Germany's advertising market?