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Advertising Top 5 Emerging Markets Industry Guide_2016

Advertising Top 5 Emerging Markets Industry Guide_2016

Summary

The Emerging 5 Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value , and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Essential resource for top-line data and analysis covering the emerging five advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.

These countries contributed $18,208.5 million to the global advertising industry in 2015, with a compound annual growth rate (CAGR) of 8.5% between 2007 and 2011. The top 5 emerging countries are expected to reach a value of $24,467.5 million in 2020, with a CAGR of 6.1% over the 2015-20 period.

Within the advertising industry, China is the leading country among the top 5 emerging nations, with market revenues of $13,853.5 million in 2015. This was followed by India and South Africa with a value of $3,281.3 and $484.1 million, respectively.

China is expected to lead the advertising industry in the top five emerging nations, with a value of $18,156.6 million in 2020, followed by India and Mexico with expected values of $4,837.0 and $669.1 million, respectively.

Key Findings

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the emerging five advertising market
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the emerging five advertising market
  • Leading company profiles reveal details of key advertising market players’ emerging five operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the emerging five advertising market with five year forecasts
  • Compares data from Brazil, China, India, Mexico and South Africa, alongside individual chapters on each country
Synopsis

Essential resource for top-line data and analysis covering the emerging five advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.

Reasons To Buy
  • What was the size of the emerging five advertising market by value in 2015?
  • What will be the size of the emerging five advertising market in 2020?
  • What factors are affecting the strength of competition in the emerging five advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up the emerging five advertising market?
Key Highlights

These countries contributed $18,208.5 million to the global advertising industry in 2015, with a compound annual growth rate (CAGR) of 8.5% between 2007 and 2011. The top 5 emerging countries are expected to reach a value of $24,467.5 million in 2020, with a CAGR of 6.1% over the 2015-20 period.

Within the advertising industry, China is the leading country among the top 5 emerging nations, with market revenues of $13,853.5 million in 2015. This was followed by India and South Africa with a value of $3,281.3 and $484.1 million, respectively.

China is expected to lead the advertising industry in the top five emerging nations, with a value of $18,156.6 million in 2020, followed by India and Mexico with expected values of $4,837.0 and $669.1 million, respectively.


Introduction
What is this report about?
Who is the target reader?
How to use this report
Definitions
Top Emerging Countries Advertising
Industry Outlook
Advertising in South Africa
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Brazil
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in China
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in India
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Mexico
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Company Profiles
Leading companies
Appendix
Methodology
About MarketLine
List of Tables
Table 1: Top 5 emerging countries advertising industry, revenue ($m), 2011-20
Table 2: Top 5 emerging countries advertising industry, revenue ($m), 2011-15
Table 3: Top 5 emerging countries advertising industry forecast, revenue ($m), 2015-20
Table 4: South Africa advertising industry value: $ million, 2011–15
Table 5: South Africa advertising industry category segmentation: $ million, 2015
Table 6: South Africa advertising industry geography segmentation: $ million, 2015
Table 7: South Africa advertising industry value forecast: $ million, 2015–20
Table 8: South Africa size of population (million), 2011–15
Table 9: South Africa gdp (constant 2005 prices, $ billion), 2011–15
Table 10: South Africa gdp (current prices, $ billion), 2011–15
Table 11: South Africa inflation, 2011–15
Table 12: South Africa consumer price index (absolute), 2011–15
Table 13: South Africa exchange rate, 2011–15
Table 14: Brazil advertising industry value: $ million, 2011–15
Table 15: Brazil advertising industry category segmentation: $ million, 2015
Table 16: Brazil advertising industry geography segmentation: $ million, 2015
Table 17: Brazil advertising industry value forecast: $ million, 2015–20
Table 18: Brazil size of population (million), 2011–15
Table 19: Brazil gdp (constant 2005 prices, $ billion), 2011–15
Table 20: Brazil gdp (current prices, $ billion), 2011–15
Table 21: Brazil inflation, 2011–15
Table 22: Brazil consumer price index (absolute), 2011–15
Table 23: Brazil exchange rate, 2011–15
Table 24: China advertising industry value: $ million, 2011–15
Table 25: China advertising industry category segmentation: $ million, 2015
Table 26: China advertising industry geography segmentation: $ million, 2015
Table 27: China advertising industry value forecast: $ million, 2015–20
Table 28: China size of population (million), 2011–15
Table 29: China gdp (constant 2005 prices, $ billion), 2011–15
Table 30: China gdp (current prices, $ billion), 2011–15
Table 31: China inflation, 2011–15
Table 32: China consumer price index (absolute), 2011–15
Table 33: China exchange rate, 2011–15
Table 34: India advertising industry value: $ million, 2011–15
Table 35: India advertising industry category segmentation: $ million, 2015
Table 36: India advertising industry geography segmentation: $ million, 2015
Table 37: India advertising industry value forecast: $ million, 2015–20
Table 38: India size of population (million), 2011–15
Table 39: India gdp (constant 2005 prices, $ billion), 2011–15
Table 40: India gdp (current prices, $ billion), 2011–15
Table 41: India inflation, 2011–15
Table 42: India consumer price index (absolute), 2011–15
Table 43: India exchange rate, 2011–15
Table 44: Mexico advertising industry value: $ million, 2011–15
Table 45: Mexico advertising industry category segmentation: $ million, 2015
Table 46: Mexico advertising industry geography segmentation: $ million, 2015
Table 47: Mexico advertising industry value forecast: $ million, 2015–20
Table 48: Mexico size of population (million), 2011–15
Table 49: Mexico gdp (constant 2005 prices, $ billion), 2011–15
Table 50: Mexico gdp (current prices, $ billion), 2011–15
Table 51: Mexico inflation, 2011–15
Table 52: Mexico consumer price index (absolute), 2011–15
Table 53: Mexico exchange rate, 2011–15
Table 54: The Interpublic Group of Companies, Inc.: key facts
Table 55: The Interpublic Group of Companies, Inc.: key financials ($)
Table 56: The Interpublic Group of Companies, Inc.: key financial ratios
Table 57: Omnicom Group, Inc.: key facts
Table 58: Omnicom Group, Inc.: key financials ($)
Table 59: Omnicom Group, Inc.: key financial ratios
Table 60: Publicis Groupe SA: key facts
Table 61: Publicis Groupe SA: key financials ($)
Table 62: Publicis Groupe SA: key financials (€)
Table 63: Publicis Groupe SA: key financial ratios
Table 64: WPP plc: key facts
Table 65: WPP plc: key financials ($)
Table 66: WPP plc: key financials (£)
Table 67: WPP plc: key financial ratios
Table 68: Havas SA: key facts
Table 69: Havas SA: key financials ($)
Table 70: Havas SA: key financials (€)
Table 71: Havas SA: key financial ratios
List of Figures
Figure 1: Top 5 emerging countries advertising industry, revenue ($m), 2011-20
Figure 2: Top 5 emerging countries advertising industry, revenue ($m), 2011-15
Figure 3: Top 5 emerging countries advertising industry forecast, revenue ($m), 2015-20
Figure 4: South Africa advertising industry value: $ million, 2011–15
Figure 5: South Africa advertising industry category segmentation: % share, by value, 2015
Figure 6: South Africa advertising industry geography segmentation: % share, by value, 2015
Figure 7: South Africa advertising industry value forecast: $ million, 2015–20
Figure 8: Forces driving competition in the advertising industry in South Africa, 2015
Figure 9: Drivers of buyer power in the advertising industry in South Africa, 2015
Figure 10: Drivers of supplier power in the advertising industry in South Africa, 2015
Figure 11: Factors influencing the likelihood of new entrants in the advertising industry in South Africa, 2015
Figure 12: Factors influencing the threat of substitutes in the advertising industry in South Africa, 2015
Figure 13: Drivers of degree of rivalry in the advertising industry in South Africa, 2015
Figure 14: Brazil advertising industry value: $ million, 2011–15
Figure 15: Brazil advertising industry category segmentation: % share, by value, 2015
Figure 16: Brazil advertising industry geography segmentation: % share, by value, 2015
Figure 17: Brazil advertising industry value forecast: $ million, 2015–20
Figure 18: Forces driving competition in the advertising industry in Brazil, 2015
Figure 19: Drivers of buyer power in the advertising industry in Brazil, 2015
Figure 20: Drivers of supplier power in the advertising industry in Brazil, 2015
Figure 21: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2015
Figure 22: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2015
Figure 23: Drivers of degree of rivalry in the advertising industry in Brazil, 2015
Figure 24: China advertising industry value: $ million, 2011–15
Figure 25: China advertising industry category segmentation: % share, by value, 2015
Figure 26: China advertising industry geography segmentation: % share, by value, 2015
Figure 27: China advertising industry value forecast: $ million, 2015–20
Figure 28: Forces driving competition in the advertising industry in China, 2015
Figure 29: Drivers of buyer power in the advertising industry in China, 2015
Figure 30: Drivers of supplier power in the advertising industry in China, 2015
Figure 31: Factors influencing the likelihood of new entrants in the advertising industry in China, 2015
Figure 32: Factors influencing the threat of substitutes in the advertising industry in China, 2015
Figure 33: Drivers of degree of rivalry in the advertising industry in China, 2015
Figure 34: India advertising industry value: $ million, 2011–15
Figure 35: India advertising industry category segmentation: % share, by value, 2015
Figure 36: India advertising industry geography segmentation: % share, by value, 2015
Figure 37: India advertising industry value forecast: $ million, 2015–20
Figure 38: Forces driving competition in the advertising industry in India, 2015
Figure 39: Drivers of buyer power in the advertising industry in India, 2015
Figure 40: Drivers of supplier power in the advertising industry in India, 2015
Figure 41: Factors influencing the likelihood of new entrants in the advertising industry in India, 2015
Figure 42: Factors influencing the threat of substitutes in the advertising industry in India, 2015
Figure 43: Drivers of degree of rivalry in the advertising industry in India, 2015
Figure 44: Mexico advertising industry value: $ million, 2011–15
Figure 45: Mexico advertising industry category segmentation: % share, by value, 2015
Figure 46: Mexico advertising industry geography segmentation: % share, by value, 2015
Figure 47: Mexico advertising industry value forecast: $ million, 2015–20
Figure 48: Forces driving competition in the advertising industry in Mexico, 2015
Figure 49: Drivers of buyer power in the advertising industry in Mexico, 2015
Figure 50: Drivers of supplier power in the advertising industry in Mexico, 2015
Figure 51: Factors influencing the likelihood of new entrants in the advertising industry in Mexico, 2015
Figure 52: Factors influencing the threat of substitutes in the advertising industry in Mexico, 2015
Figure 53: Drivers of degree of rivalry in the advertising industry in Mexico, 2015
Figure 54: The Interpublic Group of Companies, Inc.: revenues & profitability
Figure 55: The Interpublic Group of Companies, Inc.: assets & liabilities
Figure 56: Omnicom Group, Inc.: revenues & profitability
Figure 57: Omnicom Group, Inc.: assets & liabilities
Figure 58: Publicis Groupe SA: revenues & profitability
Figure 59: Publicis Groupe SA: assets & liabilities
Figure 60: WPP plc: revenues & profitability
Figure 61: WPP plc: assets & liabilities
Figure 62: Havas SA: revenues & profitability
Figure 63: Havas SA: assets & liabilities

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