Advertising in Canada industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Essential resource for top-line data and analysis covering the Canada advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
The advertising industry consists of agencies providing advertising, including display advertising, services.
The Canadian advertising industry generated total revenues of $953.4m in 2016, representing a compound annual growth rate (CAGR) of 3.1% between 2012 and 2016
The food, beverage & personal/healthcare segment was the industry's most lucrative in 2016, with total revenues of $209.1m, equivalent to 21.9% of the industry's overall value.
There is a strong correlation between GDP and advertising with any potential economic downturn causing companies to cut back on marketing spend.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Canada
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Canada
Leading company profiles reveal details of key advertising market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Canada advertising market with five year forecasts
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What was the size of the Canada advertising market by value in 2016?
What will be the size of the Canada advertising market in 2021?
What factors are affecting the strength of competition in the Canada advertising market?
How has the market performed over the last five years?
What are the main segments that make up Canada's advertising market?