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Advertising in Australia

Advertising in Australia

Summary

Advertising in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Australia advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key highlights

  • The advertising industry consists of agencies providing advertising, including display advertising, services.
  • The Australian advertising industry had total revenues of $1,757.7m in 2017, representing a compound annual growth rate (CAGR) of 2.8% between 2013 and 2017.
  • The food, beverage & personal/healthcare segment was the industry's most lucrative in 2017, with total revenues of $576.4m, equivalent to 32.8% of the industry's overall value.
  • In Australia, the increase in smartphone penetration has caused a shift in the advertising industry to a more digital field.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Australia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Australia
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Australia advertising market with five year forecasts
Reasons to buy
  • What was the size of the Australia advertising market by value in 2017?
  • What will be the size of the Australia advertising market in 2022?
  • What factors are affecting the strength of competition in the Australia advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Australia's advertising market?


Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Dentsu, Inc.
The Interpublic Group of Companies, Inc.
Publicis Groupe SA
WPP plc
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Tables
Table 1: Australia advertising industry value: $ million, 2013-17
Table 2: Australia advertising industry category segmentation: $ million, 2017
Table 3: Australia advertising industry geography segmentation: $ million, 2017
Table 4: Australia advertising industry value forecast: $ million, 2017-22
Table 5: Dentsu, Inc.: key facts
Table 6: Dentsu, Inc.: key financials ($)
Table 7: Dentsu, Inc.: key financials (¥)
Table 8: Dentsu, Inc.: key financial ratios
Table 9: The Interpublic Group of Companies, Inc.: key facts
Table 10: The Interpublic Group of Companies, Inc.: key financials ($)
Table 11: The Interpublic Group of Companies, Inc.: key financial ratios
Table 12: Publicis Groupe SA: key facts
Table 13: Publicis Groupe SA: key financials ($)
Table 14: Publicis Groupe SA: key financials (€)
Table 15: Publicis Groupe SA: key financial ratios
Table 16: WPP plc: key facts
Table 17: WPP plc: key financials ($)
Table 18: WPP plc: key financials (£)
Table 19: WPP plc: key financial ratios
Table 20: Australia size of population (million), 2013-17
Table 21: Australia gdp (constant 2005 prices, $ billion), 2013-17
Table 22: Australia gdp (current prices, $ billion), 2013-17
Table 23: Australia inflation, 2013-17
Table 24: Australia consumer price index (absolute), 2013-17
Table 25: Australia exchange rate, 2013-17
List of Figures
Figure 1: Australia advertising industry value: $ million, 2013-17
Figure 2: Australia advertising industry category segmentation: % share, by value, 2017
Figure 3: Australia advertising industry geography segmentation: % share, by value, 2017
Figure 4: Australia advertising industry value forecast: $ million, 2017-22
Figure 5: Forces driving competition in the advertising industry in Australia, 2017
Figure 6: Drivers of buyer power in the advertising industry in Australia, 2017
Figure 7: Drivers of supplier power in the advertising industry in Australia, 2017
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Australia, 2017
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Australia, 2017
Figure 10: Drivers of degree of rivalry in the advertising industry in Australia, 2017
Figure 11: Dentsu, Inc.: revenues & profitability
Figure 12: Dentsu, Inc.: assets & liabilities
Figure 13: The Interpublic Group of Companies, Inc.: revenues & profitability
Figure 14: The Interpublic Group of Companies, Inc.: assets & liabilities
Figure 15: Publicis Groupe SA: revenues & profitability
Figure 16: Publicis Groupe SA: assets & liabilities
Figure 17: WPP plc: revenues & profitability
Figure 18: WPP plc: assets & liabilities

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