Advertising in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Essential resource for top-line data and analysis covering the Asia-Pacific advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
The advertising industry consists of agencies providing advertising, including display advertising, services.
The Asia-Pacific advertising industry generated total revenues of $30,908.5m in 2016, representing a compound annual growth rate (CAGR) of 5.3% between 2012 and 2016.
With the relatively recent implementation of the ability to record and fast forward TV, this could result in a reduced level of TV advertisements in lieu of alternative digital approaches.
The food, beverage & personal/healthcare segment was the industry's most lucrative in 2016, with total revenues of $11,232.6m, equivalent to 36.3% of the industry's overall value.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Asia-Pacific
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Asia-Pacific
Leading company profiles reveal details of key advertising market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific advertising market with five year forecasts
Reasons to buy
What was the size of the Asia-Pacific advertising market by value in 2016?
What will be the size of the Asia-Pacific advertising market in 2021?
What factors are affecting the strength of competition in the Asia-Pacific advertising market?
How has the market performed over the last five years?
What are the main segments that make up Asia-Pacific's advertising market?