Residential Windows and Doors - UK - June 2018
“There are now strong signs that the important replacement market, initially promoted on the basis of the superior thermal properties of double glazing, has reached saturation point. The direct sell sector is struggling to keep pace with overall repair, maintenance and improvement expenditure with second-time replacement of products sold 30 years ago (with an expected product life cycle of 20 years) proving more difficult. At the same time demand from new construction is growing.”
– Terry Leggett, Senior B2B Analyst
This report examines the following issues:
Has the replacement market now reached saturation point?
How have direct sell promotion methods changed?
Are there changes in material usage?