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Worldwide Supply Chain Analysis: 2015 Tablet Industry

Worldwide Supply Chain Analysis: 2015 Tablet Industry

After four years of rapid growth, development of the worldwide tablet market slowed down in 2014, with mature markets in the United States and Western Europe reaching a saturation point. Leading brands including Apple, Samsung, Amazon, and Google have faced stagnant or even declining sales. Affected by affordable branded tablets and large-sized mobile phones, shipments of entry-level white-box tablets plunged. Worldwide tablet shipments reached 245 million units in 2014 for 2.5% year-on-year growth.
With brands continuing to launch low-cost tablets in 2014 along with the growing popularity of large-sized smartphones, replacement of low-cost white-box tablets will accelerate in 2015 and price declines are projected to slow down.


  • Worldwide Tablet Market
    • Tablet Brands' Performance
    • Regional Market
  • Taiwanese Tablet Production and Shipments
  • Product Mix
    • Display Size
    • ASP
  • Key Components
    • Panel
    • OS
    • AP
  • Production and Component Supply
    • OEM/ODM
      • Table Tablet Brands and Their Taiwanese Contract Manufacturers
    • Panel
    • AP
      • Table Taiwanese Tablet Contract Manufacturers and Their AP Suppliers
  • Contract Manufacturers
    • Table Taiwanese Contract Manufacturers' Shipments
    • Quanta
    • Compal
    • Foxconn
    • Pegatron
    • Wistron
    • Inventec
  • Branded Vendors
    • Apple
    • Asus
    • Google
    • Amazon
    • Acer
  • MIC Perspective
  • Appendix
    • Research Scope
    • Product Definition
    • Business Definition
    • Geographic Definition
    • Glossary of Terms
    • List of Companies

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