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The Taiwanese eCommerce Industry Status and Online Shopping Habits and Behavior Analysis

The Taiwanese eCommerce Industry Status and Online Shopping Habits and Behavior Analysis

While there is a boom in the global e-commerce market over the years, the competition in the Taiwanese e-commerce industry has become more intense as more newcomers enter. The market however is going to grow further in Taiwan as more and safer payment methods and various logistics services are available these days. This report provides Taiwanese e-commerce status overview and some findings on the shopping habits and behavior of online shoppers in Taiwan after an online questionnaire-based survey was conducted; examines four trends and their influence, and interprets what they mean for the future Taiwanese e-commerce market and industry.


  • Taiwanese eCommerce Industry Status
    • Platform Wise: Industry Competition Becomes More Intense with More Newcomers Entering
    • Payment Wise: Multiple and Safe Methods are Available
    • Logistics: Reshaping Last Mile Service
  • Key Trends and Online Shopping Behavior
    • Taiwanese Consumer Online Shopping Behavior Research
  • Trend #1: Online Shopping to Become Mainstream
    • Key Finding #1: 90% of Taiwanese Have Online Shopping Experience
    • Key Finding # 2: Growth from Mobile Shopping and Crossscreen Shopping is Accelerating
    • Key Finding #3: Online Shopping Value Increases by 12% in 2016
    • Key Finding #4: Monthly Online Shopping Accounts for 17.8% of the Total Monthly Expenditure
      • Table Key Finding #4: Monthly Online Shopping Accounts for 17.8% of the Total Monthly Expenditure
    • Key Finding #5 Taiwanese Normally Shop Online Two Times per Month With Average Value of NT$1,050 per Transaction
  • Trend #2: Consumption Inertia is the Biggest Challenge Facing New e-Commerce Tools/Services
    • Key Finding #1: While Facebook Becomes More Popular, Traditional Media Still Has a Greater Influence
    • Key Finding #2: Online Users Pay by Credit Card and at Convenience Store Counter Most Often
    • Key Finding #3: Convenient Store Pickup and Home Delivery are Most Popular Pickup Methods
  • Trend #3: Growing Intentions to Do Cross-border Business
    • Key Finding #1: 36.9% of Taiwanese Internet Users Have Done Cross-border Shopping
    • Key Finding #2: 72.9% of Internet Users Purchase Directly via Overseas Websites
    • Key Finding #3: Friendly Pricing is Major Growth Driver behind Cross-border Shopping
    • Key Finding #4: Clothing, 3C Products, and Household Supplies are the Most Popular Cross-border Products
    • Key Finding #5: 84% Internet Users are Interested in Doing or Continuing Doing Cross-border Shopping
  • Trend #4: Next Generation Population to Become New Growth Driver for e-Commerce
    • Key Finding #1: Main Online Shoppers are Aged between 36 and 55
    • Key Finding #2: New/Traditional Media's Cut-off Point Lies on the Groups Aged below 30 and Above 40
      • Table Key Finding #2: New/Traditional Media's Cut-off Point Lies on the Groups Aged below 30 and Above 40
    • Key Finding #3: Student Population Triggers Shift in Online Device from PC to Mobile
    • Key Finding #4: Emerging Consumers are More Interested in Mobile e-Commerce
    • Key Finding #5: Online Shoppers Aged between 26 and 30 Do Cross-border Shopping the Most Often

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