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The Taiwanese Mobile Phone Industry, 4Q 2014

The Taiwanese Mobile Phone Industry, 4Q 2014

This report presents forecast and recent quarter review of mobile phone shipment volume, shipment value, and APS, and analyzes manufacturer volume rankings, shipment by maker, shipment by branded vendor, and price trends. Also provided are shipment breakdowns by system technology, operating systems and display and examines production locations shipment and destinations. The content of this report is based on primary data obtained through interviews with Taiwanese mobile phone makers. The report finds that strong sales of Apple's iPhone 6 and 6 Plus pushed the overall Taiwanese smartphone shipments to new record highs in 4Q 2014. Therefore, the shipment volume of Taiwanese mobile phone industry - comprising of branded vendors and contract makers – is anticipated to hit new highs to around 116.8 million units in the fourth quarter of 2014, up 54.3% sequentially and 42.7% year-on-year. Without shipments for iPhones that account for the lion's share of Taiwanese mobile phone shipments, it is anticipated that the total Taiwanese mobile phone shipment volume will decline sequentially in the first quarter of 2015 to around 80.2 million units but still manage to witness a whopping 47.3% year-on-year growth.


  • Shipment Volume
    • Table Taiwanese Mobile Phone Shipment Volume, 1Q 2013 - 3Q 2015 Unit: Thousand
  • Shipment Value
    • Table Taiwanese Mobile Phone Shipment Value and ASP, 1Q 2013 - 3Q 2015 Unit: US$ Million
  • Ranking
    • Table Taiwanese Mobile Phone Manufacturer Volume Ranking, 1Q 2012 - 3Q 2014
  • Shipment by Vendor
    • Table Taiwanese Mobile Phone Shipment Volume by Brand, 1Q 2012 - 3Q 2014 Unit: Thousand
    • Table Taiwanese Mobile Phone Shipment Share by Brand, 1Q 2012 - 3Q 2014
  • Shipment by Maker
    • Table Taiwanese Mobile Phone Shipment Volume by Maker, 1Q 2012 - 3Q 2014 Unit: Thousand
    • Table Taiwanese Mobile Phone Shipment Share by Maker, 1Q 2012 - 3Q 2014
  • System Technology
    • Table Taiwanese Mobile Phone Shipment Volume by System Technology, 1Q 2012 - 3Q 2014 Thousand Units
    • Table Taiwanese Mobile Phone Shipment Share by System Technology, 1Q 2012 - 3Q 2014
  • Price Trend
    • Table Taiwanese Mobile Phone Shipment Volume by Price Point, 1Q 2012 - 3Q 2014 Unit: Thousand
    • Table Taiwanese Mobile Phone Shipment Share by Price Point, 1Q 2012 - 3Q 2014
  • Operating System
    • Table Taiwanese Smartphone Shipment Volume by Operating System, 1Q 2012 - 3Q 2014
    • Table Taiwanese Smartphone Shipment Share by Operating System, 1Q 2012 - 3Q 2014
  • Display
    • Table Taiwanese Mobile Phone Shipment Volume by Display Type, 1Q 2012 - 3Q 2014 Unit: Thousand
    • Table Taiwanese Mobile Phone Shipment Share by Display Type, 1Q 2012 - 3Q 2014
    • Table Taiwanese Mobile Phone Shipment Volume by Panel Size, 1Q 2012 - 3Q 2014
    • Table Taiwanese Mobile Phone Shipment Share by Panel Size, 1Q 2012 - 3Q 2014
  • Shipment Destinations
    • Table Taiwanese Mobile Phone Shipment Volume by Shipment Destination, 1Q 2012 - 3Q 2014 Unit: Thousand
    • Table Taiwanese Mobile Phone Shipment Share by Shipment Destination, 1Q 2012 - 3Q 2014
  • Production Locations
    • Table Taiwanese Mobile Phone Shipment Volume by Production Location, 1Q 2012 - 3Q 2014 Unit: Thousand
    • Table Taiwanese Mobile Phone Shipment Share by Producation Location, 1Q 2012 - 3Q 2014
  • Intelligence Insight
    • Strong Sales of Apple iPhone 6 and 6 Plus Contribute to Taiwanese Smartphone Shipments to New Record Highs in 4Q 2014
    • Fast Transition in Smartphone Industry Leads to Taiwan's Customer Portfolio Changes
    • Breaking free from Hardware Competition
  • Appendix
    • Research Scope
    • Companies Covered
    • Product Definitions
      • Feature Phone
      • Smartphone
    • Product Technology Definitions
      • GSM (Global System for Mobile Communications)
      • GPRS (General Packet Radio Service)
      • EDGE (Enhance Data rates for GSM Evolution)
      • WCDMA (Wideband Code Division Multiple Access)
      • HSPA (High Speed Packet Access )
      • TD-SCDMA (Time Division Synchronous CDMA)
      • cdmaOne
      • CDMA2000 1X
      • CDMA2000 1x EV-DO (Evolution Data Only)
    • Business Type Definitions
      • ODM
      • OEM
      • EMS/CEM
      • OBM
      • Private Label
    • Customer Type Definitions
      • Brand-name Vendors
      • Mobile Operators
      • Channel Players
    • Geographic Definitions
      • Other Asian Countries
      • North America
      • Latin America
      • Western Europe
      • Other European Countries
      • Other

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