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Taiwanese Mobile Payments: Consumer Preference and Behavior Analysis

Taiwanese Mobile Payments: Consumer Preference and Behavior Analysis

Driven by passion and efforts made by many global companies to use mobile payments, there are an increasing number of Taiwanese companies rushing into the arena and launching corresponding services. This report provides an overview of statistical outcomes of a survey conducted by MIC (Market Intelligence & Consulting Institute) to find out preferences and attitudes of Taiwanese mobile payment users and non-users towards mobile payments; examines the satisfaction levels of mobile payment users in an attempt to provide a demand-side analysis of mobile payments in Taiwan.


  • DEVELOPMENT OF THE TAIWANESE MARKET
    • Research Methods and Participants
    • Analysis of Taiwan Consumer Mobile Payment Preferences
      • Preferred Payment Method by Transaction Type
      • Mobile Payment Distribution by Age Group
        • Table Taiwanese Mobile Payment User Distribution by Age, 2014-2015
        • Table Taiwanese Mobile Payment User Distribution by Living Area, 2014-2015
      • Intention and Preferred Payment Methods
        • Table Taiwanese Mobile Payment Users' and Non-users' Intention to Use Mobile Payments as the Main Form of Payment
        • Table Taiwan Consumer Intention to Use Mobile Payments Instead of Cash or Credit/Debit Cards
        • Table Taiwan Consumer Preferred Mobile Payment Method by Transaction Type
      • Consumer Preferences by Security Identification Method
        • Table Taiwan Consumer Preferred Mobile Payment Method by Security Identification Type
        • Table Taiwan Consumer Willingness to Start or Continue Using Mobile Payments in the Future
      • Influence Factors of Mobile Payments
        • Table Possible Influence Factors of Consumers' Mobile Payment Adoption
        • Table Consumer Preference of In-Store Mobile Payments
  • USER EXPERIENCE ANALYSIS
    • Purchase Times and Amounts of Mobile Payments
    • Maximum Single and Average Mobile Payment Amount
    • Mobile Payment Channels and Most Recent Purchased Time, and User Experience Analysis
  • CONCLUSION
    • Finding #1: Consumers' Perceptions of Mobile Payments Growing Strong
    • Finding #2: Millennial Consumers to Change the World of Mobile Payments in Taiwan
    • Finding #3: Security Remains a Key Concern for Mobile Payment Users and Non-users
    • Finding #4: Core Users Contribute Nearly 50% of Taiwan's Mobile Payment Market
  • APPENDIX
    • Glossary of Terms
    • List of Companies

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