Soft Power, Hard Fight: The Chinese Online Game Market and Leading Vendors
Still at a high-growth stage, the Chinese online game market value is expected to exceed 150 billion RMB in 2016, replacing the United States to become the world's largest online game market. The 90's generation has become the target customers in replacement of the 80's generation, and leading online game vendors have placed a higher emphasis on intellectual property rights. With the Chinese government opening up the Chinese game console market in early 2015, what potential opportunities will arise in the online game market? This report explores the market opportunities through the analysis of the development of China's top three game vendors: Tencent, NetEase, and Changyou.