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Smartphone Product Strategy Benchmarking: Lenovo, Huawei, Coolpad

Smartphone Product Strategy Benchmarking: Lenovo, Huawei, Coolpad

The Chinese smartphone market growth has been slowing down since 2014, due largely in part to reduced subsidies from major Chinese telecom operators. The competition among mobile phone vendors has been intensified. Seeking new breakthrough innovations is therefore essential for those who need new impact points. This report provides an overview of the development of three major Chinese smartphone branded vendors, namely Lenovo, Huawei and Coolpad, and examines their proprietary product strategies in the face of increasing market competition.

  • Smartphone Development of Lenovo, Huawei and Coolpad
    • The Rise of Chinese Brands Affecting Global Smartphone Industry
    • Lenovo, Huawei and Coolpad Have Different Core Business but Similar Market Share
      • Table Lenovo, Huawei and Coolpad Corporate Profile
    • Chinese Companies Seeking New Impact Points amid Maturing Chinese Smartphone Market
  • Smartphone Strategies and Roadmaps of Lenovo, Huawei and Coolpad
    • Acquisition of Motorola Mobility Help Lenovo Fill the Gap at High-end
    • Huawei Honor Takes Aim at Xiaomi
    • Coolpad Forms Alliance with Qihoo 360 for Enhanced Software Support
  • Image Promotion of Lenovo, Huawei and Coolpad
    • Lenovo: Multi-brand Strategy to Promote Awareness among Young People
    • Huawei: Sustaining Brand Image to Reinforce Customer Royalty
    • Coolpad: Take Aim at Gamers with Dazen Brand
  • MIC Perspectives
  • Appendix
    • Glossary of Terms
    • List of Companies

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