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Outlook for the Worldwide Smartphone Industry in 2016

Outlook for the Worldwide Smartphone Industry in 2016

The worldwide smartphone market has reached a higher level of maturity, with its year-on-year growth expected to slow down in 2015. To survive in the fierce competitions, smartphone vendors have been looking for new growth drivers in services, markets, and product specs. Although IoT will bring huge opportunities, smartphone vendors will only stand a better chance in wearables, as other applications such as smart home and smart car are dominated by platform developers and car makers respectively. India is expected to be the next smartphone market with great potential, but regulatory restrictions may put foreign companies at a disadvantage. As for product specs, vendors will adopt new specs (such as more advanced AP and USB Type-C) and components (e.g. force touch and fingerprint identification). This report provides an outlook for the worldwide smartphone market in 2016, from the perspective of new services, new markets, and new specifications.


  • Overview of the Worldwide Smartphone Industry
    • Smartphone Shipments Losing Steam as Market Enters Maturity
    • Lucrative Opportunities Coming from Replacement Demand in India, the Middle East, and Africa
    • Chinese Brands are Better Positioned to Continue Overseas Growth with their Cost Competitiveness
    • Low-ranged Models Picking Up Fast in terms of Quality and Usability
    • Creating New Services, New Markets, and New Specs
  • New Smartphone Services
    • Competition for Smart Home Platform Dominance
    • Car Makers & OS Developers Cooperate on Smart Car Systems
    • Data Analytics & Product Differentiation Essential to Success in Wearable Market
    • Mobile Payment Services as Part of Device Users' Daily Lives
    • Vendors Deploy in IoT to Increase User Adherence
  • New Smartphone Markets
    • Indian Smartphone Market Propelled by Low-cost Models
    • Development Strategies to Deal with Lower Profits in India
    • India's E-tailing Market in Strong Demand for Electronic Products
    • Regulatory Restrictions to Impede Foreign Investors' Operation in India
    • Smartphones Mainly Sold via Offline Channels in India
    • Chinese Smartphone Vendors Deploying in Offline Channels in India
    • Chinese Vendors Team up With Indian E-Commerce Companies
    • Low-Cost Smartphones Are Mostly Assembled in India
    • Chinese Contract Makers to Lose Customers to "Make in India" Initiative
  • New Smartphone Specifications
    • Intense Competition in AP Industry
    • Fingerprint Identification Technologies to Meet Industrial Design Requirements
    • Apple's Innovation Leadership in 3D Touch Challenged by Huawei
    • USB Type-C to Become Mainstream for Mobile Devices
  • Conclusion

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