Outlook for the Worldwide Smartphone Industry in 2016
The worldwide smartphone market has reached a higher level of maturity, with its year-on-year growth expected to slow down in 2015. To survive in the fierce competitions, smartphone vendors have been looking for new growth drivers in services, markets, and product specs. Although IoT will bring huge opportunities, smartphone vendors will only stand a better chance in wearables, as other applications such as smart home and smart car are dominated by platform developers and car makers respectively. India is expected to be the next smartphone market with great potential, but regulatory restrictions may put foreign companies at a disadvantage. As for product specs, vendors will adopt new specs (such as more advanced AP and USB Type-C) and components (e.g. force touch and fingerprint identification). This report provides an outlook for the worldwide smartphone market in 2016, from the perspective of new services, new markets, and new specifications.