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Outlook for the Global Smartphone Industry in 2019 and Beyond

Outlook for the Global Smartphone Industry in 2019 and Beyond

Due to several factors such as high market maturity levels and the US-China trade war, the global smartphone market declined in 2018. Given several novel features available this year, the end-user demand may increase but so does the production cost of flagship phones. This report provides an overview of the global smartphone market and product prices and features of major brands, including Apple, Samsung, Huawei, Xiaomi, Oppo, and Vivo; examines their pros and cons of their smartphone development; provides insights into their future development from the market and technology perspectives; examines several major features to be seen in 2019 phones such as foldable display, punch-hole display, multiple-lens design, and 5G function.


  • Development of the Global Smartphone Market and Major Brands
    • Global Smartphone Market Expected in 2019
    • Huawei's Market Share to Surpass Apple in 2019
    • Apple Seeks to Retain Market Share with Trade-in Program after Hitting Price Ceiling
    • Samsung Packs Advanced Technology into Mid-Range Products First as Promised
    • Huawei Targets Different Market Segments with Distinctive Mid-range and High-end Phones
    • Xiaomi: Mobile Phone Bundled with Free Internet Aims for Ecosystem Expansion
    • Oppo: All Waterdrop Screen and Under-display Fingerprint Design
    • Vivo Kick-starts its Dual-Flagship Strategy from NEX
  • Highlighted Feature #1: Foldable Display
    • Royole and Samsung Release Foldable Displays
    • Other Leading Brands Dive into Foldable Smartphone Development
    • Development of Displays: Samsung First, LGD Second
    • Flexible Display Supply Chain
    • UI Evolves towards Screen Continuity and Tablet- or Book-like Reading Experience
  • Highlighted Feature #2: Punch-hole Display
    • Smartphone Display Design Moves from Water Drop, Notch, to Hole Punch
    • The Adoption of Punch-hole Display is a Compromise
  • Highlighted Feature #3: 5G
    • Smartphone Camera Lenses Now Can be Grouped into Five Categories
    • The Combination of Triple or More Camera Lens Can be Fairly Diverse
    • LG Files Patent for Matrix Arrangements of 16 Phone Camera Modules
    • Design and Application of Phones with 16 Camera Modules
  • Highlighted Feature #4: 5G
    • Whether 5G Phones Will be Compatible with 2/3/4G Networks Depends on IC Designers' Lineup Planning
    • Diverse 5G Terminal Platform Solutions in 2019
    • Leading Brands' 5G Smartphone Roadmap
  • Conclusion

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