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Micron's Development and Product Strategies in DRAM and Flash Industries

Micron's Development and Product Strategies in DRAM and Flash Industries

In December 2014, US' largest memory maker Micron tied up with Powertech Technology, Taiwan's third largest packaging and testing service supplier to collaborate in the Xi'an High Tech Zone. This is not the first time Micron partners with a Taiwanese company though. Back in 2008, Micron set up the Inotera JV with Taiwan's DRAM (Dynamic Random Access Memory) maker Nanya. For many years, Micron has applied a set of strategies to help itself enter the industry's top five semiconductor vendors. This report provides an overview of the global semiconductor revenue ranking, assesses outcomes and effects of Micron's strategies and learns where Micron is now situated in the flash and DRAM industries.


List of Companies

Apple
Broadcom
ChipMOS
Elpida
Hitech Semiconductor
IM Flash Technologies
Inotera
Intel
Micron
Micronix
Nanya
Numonyx
Powerchip
Powertech
Qimonda
Qualcomm
Rexchip
Samsung
SK Hynix
Spansion
STMicro
TI
Toshiba
TSMC
Walton Advanced
Winbond

  • Micron's Industry Position
    • The Fifth Largest Semiconductor Vendor and Second Largest Memory Manufacturer
    • Micron Possesses DRAM, NAND Flash and NOR Flash Production Lines
      • Table Micron's Revenue Share and Product Portfolio in 2014
    • Micron Ranks First in NOR Flash and Third in DRAM and NAND Flash
  • Micron's Strategic Deployment in the DRAM Industry
    • Stable DRAM Supply from Inotera through Partnership with Nanya
      • Table The Micron-Nanya Alliance and Its Effects
    • Micron Acquires Rexchip's Output from Elpida Takeover
      • Table Top 3 International DRAM Vendors and Their Taiwanese Partners
    • Integration with Powertech Aims for DRAM Expansion in Xi'an
  • Micron's Strategic Deployment in the Flash Industry
    • IM Flash JV with Intel for NAND Flash
      • Table Micron's NAND Flash Alliance with Intel and Its Effects
    • Acquisition of Numonyx for Complete Product Portfolio
  • MIC Perspective
  • Appendix
    • Glossary of Terms
    • List of Companies

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