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Line Pay’s Investment in i-Pass Corporation and Its Benefits, Challenges, and Influence on Market

Line Pay’s Investment in i-Pass Corporation and Its Benefits, Challenges, and Influence on Market

Following the announcement of its investment in iPass Corporation, LINE PAY claimed to roll out new services around summer this year. In late March, there were rumors LINE PAY planned to sell its stakes in order to set up a pure-play online bank. These moves are to heat up competition in Taiwan’s mobile payment market. This report analyzes the benefits and challenges of these two companies’ cooperation while providing insight into the future development of the Taiwanese mobile payment market.


  • BACKGROUND AND CURRENT STATUS
  • BENEFITS OF THE COOPERATION
    • For LINE Pay
      • Expansion of Application Areas and Support Channels
      • Time and Cost Saving and Freedom from Direct Supervision of FSC
      • Low Barriers to Entry of Electronic Stored Value Cards Help Grow User Base
    • For iPass Corporation
      • New Segment Expansion to Increase User Base
      • Long-term Loss Situation Likely to be Terminated
      • SIM Card Replacement Hassle and Low Maximum Transaction Limit of Electronic Stored Value Cards May be Solved
    • Example of Cooperation between Japanese Kyash, Suica, and LINE
  • POTENTIAL CHALLENGES
    • Initial Impact on Subscriber Base is Limited
    • Uncertainty in Future Solutions
  • POTENTIAL DEVELOPMENT IN TAIWANESE MARKET
    • Competitors May Suffer Customer Loss and Restricted Development
    • Market Competition May Intensify Due to Copycat Competitors
  • CONCLUSION
    • Vendors Have to Decide Whether to Concentrate on Own-branded Product Development or Cross-industry Cooperation
    • The Need to Expand from Mobile Payment to Electronic Stored Value Card and E-banking Services
  • APPENDIX
    • Glossary of Terms
    • List of Companies

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