Market Research Logo

What You Need to Know About Mobile Payments in Taiwan: Market, Industry, and Consumer Behavior Analysis

What You Need to Know About Mobile Payments in Taiwan: Market, Industry, and Consumer Behavior Analysis

Driven by passion and effort of numerous global companies in mobile payments, an increasing number of Taiwanese companies have rushed into this arena and launched corresponding services. This report provides an overview of statistical outcomes of a questionnaire-based survey conducted by MIC (Market Intelligence & Consulting Institute); focuses on the preferences and attitudes of Taiwanese mobile payment users and non-users; examines the satisfaction levels of mobile users in an attempt to provide an in-depth analysis of mobile payment user behaviors in Taiwan; touches on the overall mobile payment services landscape in Taiwan; examines the development and strategies of major players in the financial, telecom, ICT, online payment, and commercial sectors of the industry in the area of mobile payments.


  • DEVELOPMENT OF THE TAIWANESE MOBILE PAYMENT MARKET
    • Research Methods and Participants
    • Analysis of Consumer Mobile Payment Preferences
      • Taiwan Consumer Preferred Payment Method by Transaction Type
      • Mobile Payment Users by Age Group
        • Table Taiwanese Mobile Payment Users by Age Group, 2014-2015
        • Table Taiwanese Mobile Payment Users by Living Area, 2014-2015
      • Consumer Intention and Preferred Payment Methods
        • Table Consumer Intention of Using Mobile Payments
        • Table Consumer Intention of Using Mobile Payments Instead of Cash or Credit/Debit Cards
        • Table Taiwanese Consumer Preferred Mobile Payment Method by Transaction Type
      • Consumer Preference for Security Identification Methods
        • Table Taiwanese Consumer Preferred Mobile Payment Method by Security Identification Type
        • Table Taiwanese Consumer Willingness of Starting or Continuously Using Mobile Payments in the Future
      • Factors Influencing Mobile Payments
        • Table Possible Factors Influencing Adoption of Mobile Payments
        • Table Consumer Preference of In-Store Mobile Payments
  • USER EXPERIENCE ANALYSIS
    • Purchase Frequency and Amounts of Mobile Payments
    • Maximum Single and Average Mobile Payment Amount
    • Mobile Payment Channel, Most Recent Purchase Time, and User Experience Analysis
  • TAIWANESE MOBILE PAYMENT SERVICES LANDSCAPE AND MAJOR PLAYERS
    • Financial Institutions
      • Mobile Payment
        • Table Major Taiwanese Financial Institutions' Mobile Payment Solutions
      • Third-party Payment
        • Table Major Taiwanese Financial Institutions' Third-party Payment Solutions
    • Telecom Operators and ISPs
      • Mobile Payment
        • Table Major Taiwanese Telecom Operators and ISPs' Mobile Payment Solutions
    • Payment Service Providers
      • Mobile Payment
        • Table Major Taiwanese Payment Service Providers' Mobile Payment Solutions
      • Third-party Payment
        • Table Major Taiwanese Payment Service Providers' Third-party Payment Solutions
    • Commercial Vendors
      • Mobile Payment
        • Table Major Taiwanese Commercial Vendors' Mobile Payment Solutions
      • Third-party Payment
        • Table Major Taiwanese Commercial Vendors' Third-party Payment Solutions
  • HIGHLIGHTS OF TAIWANESE MAJOR PLAYERS' DEVELOPMENT IN MOBILE PAYMENTS
    • Financial Vendors
      • More Vendors Focusing on Third-Party Payments and Cross-Border Alliances
      • Frequent Cross-Industry Cooperation for Inter-industry Advantages and Enhanced Niche Market Positioning
    • Telecom Operators and ISPs
      • Operators Focus on Platform-Based Internet Access, Develop Integrated Systems with Partners
      • Development of Application Settings or Increase of Usability Depend on Integrated Mainstream Technologies
    • Payment Service Providers
      • Forerunners Focus on Ecosystem Establishment and Overseas Expansion, Newcomers on Delivering Integrated Services
      • TSM Operators Integrate Resources via Platforms or Develop HCE
      • Stored-Value Card Issuers Make Cross-Industry Cooperation and Expand Application Settings to Boost Convenience
    • Commercial Vendors
      • Most Taiwanese Retailers Seldom Have Own Mobile Payment System
      • E-Commerce Operators Refocus on Virtual Reality Integration
      • Gaming Vendors Are Dedicated to Transformation through Third-Party Payment
  • CONCLUSION
    • User Subscription Expected to Grow Remarkably on Ecosystem Improvement
    • Four Key Findings Concerning Consumer Behavior Towards Mobile Payments in Taiwan
  • APPENDIX
    • Glossary of Terms
    • List of Companies

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report