Market Research Logo

JD's E-Commerce Strategies

JD's E-Commerce Strategies

JD is China's fourth largest Internet company with a market value lower than Baidu, Alibaba, and Tencent (collectively referred to as BAT). This report will discuss JD's strategies for e-commerce, mobile commerce, cross border e-commerce, and O2O. Competition and cooperation between JD and BAT as well as how JD has emerged as a new leader in the market originally dominated by BAT will also be analyzed.


  • JD'S CURRENT DEVELOPMENT
    • Company Profile
    • Milestones
      • Table JD's Milestones
    • Business Scope
    • Business Performance
      • Table JD's Business Performance from 2011 to 2014
  • E-COMMERCE STRATEGIES
    • Business Flow: Self-operated and POP Platform
      • Self-operated Platform
      • POP Platform
        • Table POP Platform Structure
    • Logistics: Integrated Warehousing and Distribution
      • Table JD's Delivery Services
    • Cash Flow: Diversified Payment Options
      • Table JD's Payment Options
  • MOBILE COMMERCE STRATEGIES
    • Major Mobile Platforms
      • JD Mobile App
      • WeChat and Mobile QQ Shopping Channels
    • Mobile Shopping Marketplaces
      • JD Weidian
      • Paipai Weidian
  • CROSS-BORDER E-COMMERCE STRATEGIES
    • International Expansion Starts in 2012
      • Table JD's International Expansion
    • Development Strategies: Expanding from Imports to Exports
      • Import Strategy: JD Worldwide
      • Export Strategy: Global Sales Platform
    • Laying E-commerce Foundation before Establishing Global Logistics
  • O2O STRATEGIES
    • Entry into O2O in 2013, Establishment of O2O Subsidiary in 2015
      • Table JD's O2O Development
    • Main Product: JD Daojia Mobile Application
    • Strategies: Create O2O Service Platform with Logistics Advantages
  • COMPARISON BETWEEN JD AND BAT
    • Each Company has Different Advantages
      • Table Comparison between JD and BAT
    • Competitive and Cooperative Relationships
      • Table Competition and Cooperation between JD and BAT
  • CONCLUSION
    • Need for Different Strategies
    • A Partner of BAT or Second-tier Vendors?
  • APPENDIX
    • Glossary of Terms
    • List of Companies

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report