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Global Trends in the Smartphone Market and Industry

Global Trends in the Smartphone Market and Industry

Bolstered by the steady economic recovery in 2017 that drive replacement demand, and first-time smartphone buyers in emerging markets, the global smartphone shipment volume is forecast to grow at 6.3% year-on-year to nearly 1.6 billion units. This report provides an overview of the smartphone development in the globe, an in-depth analysis of branded smartphones' competitiveness from both price and spec perspectives, and recent updates in the development of key components such as mobile processor and OLED display.


  • Development of the Global Industry
    • 2017 World Economic Shows Gradual Recovery
      • Table The WEO (World Economic Outlook) Released by IMF
    • Global Smartphone Shipments to Top Nearly 1.6 Billion Units in 2017
    • Huawei, Oppo, and Vivo Chasing Closely Behind in 2017
    • European and US Brands Continue to Outsource Production; Most of Asian Brands Stick to In-house Production
    • Highlight #1: Second-tier Brands are Struggling to Make Money
    • Highlight #2: Smartphone Nostalgia Making a Comeback?
      • Highlight #3: Global Brands Speeding Up Market Deployment in India
  • Benchmarking Competitiveness of Branded Smartphones
    • Smartphones Released in 1H 2017 Concentrate on High C/P and Low Cost
    • Flagship Phones Compete in Computing Power, Borderless Displays & Camera Effects
    • CPU Comparison by Market Segment
    • Display Comparison by Market Segment
    • Memory Comparison by Market Segment
    • Battery Comparison by Market Segment
    • Camera Comparison by Market Segment
    • Fingerprint ID Comparison by Market Segment
    • 2017 Branded Smartphones and Their Features
  • Development of Key Components
    • Key Components: Processor and Panel
  • Development of Key Components: Mobile Processor23
    • Competition and Cooperation in the Smartphone Industry
    • Qualcomm Has Complete Production Line for Smartphones
    • High Level Processor Development Trends
  • Development of Key Components: OLED Display
    • 25% Global Mobile Phones to Embrace OLED Displays in 2017
    • Samsung Display is the World's Largest AMOLED Supplier
    • Tier-1 Brands Have Obtained over 80% of AMOLED Displays
    • Chinese OLED Production Capacity Keeps Expanding; Korean Brands Still Dominate
  • Conclusion
    • Appendix: International Brands' Deployment in India

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