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10 Essential Facts about Taiwan's App Economy

10 Essential Facts about Taiwan's App Economy

According to the NCC (National Communications Commission) and Google, the smartphone penetration rate had reached around 80% in Taiwan last year, with more and more users sticking to their mobile devices. This phenomenon has driven the need for mobile applications (apps), mobile payment services, and mobile shopping. To help vendors catch up with this trend, MIC conducted a survey in the fourth quarter of 2015, diving into app developers and consumer behaviors of mobile payment and shopping in Taiwan. This report summarizes the 10 most important facts that encapsulate the current development of Taiwan's app economy.


  • APP DEVELOPERS EARN ABOVE-AVERAGE SALARIES
  • PERCENTAGE OF FEMALE DEVELOPERS ABOVE GLOBAL AVERAGE
  • MISMATCH BETWEEN APPS DEVELOPERS WORKING ON AND APPS MAKING MONEY
  • MOST DEVELOPERS ARE SELF-TAUGHT CODERS
  • SMARTPHONE USERS ON AVERAGE DOWNLOAD 16 APPS
  • SOCIAL, GAME APPS MOST FREQUENTLY USED
  • MOBILE PAYMENT MARKET LOOKS ROSY; MILLENNIALS THE MAJOR USERS
  • MOBILE PAYMENT COMPANIES COME FROM VARIOUS INDUSTRIES
  • MOBILE SHOPPERS REACH 63.3% WITH HIGH SATISFACTION
  • MOBILE SHOPPERS USE THEIR DEVICES MOST FREQUENTLY IN THE HOME
  • APPENDIX

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