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Development Trends of Smartphone Panels in China

Development Trends of Smartphone Panels in China

The worldwide smartphone market continues to grow and the Chinese market has remained the major driving force behind. Apart from growing market share worldwide, Chinese smartphone vendors have played a leading role in driving domestic market development. Due to the Chinese government's adjustment in tax policies and the success of Xiaomi’s business model, Chinese smartphone vendors have refocused their product development and marketing strategies to high cost-performance products. With sufficient supply of larger panels, Chinese smartphones have almost caught up with international vendors in terms of smartphone display specifications. This report will analyze the development of panels for Chinese smartphones from the perspectives of end product brands and the product itself.

List of Companies

AUO, Blue Charm, BOE, China Mobile, China Telecom, China Unicom, Coolpad, Gionee, Halo (Dazen), Honor, Huawei, IUNI, Ivvi, JDI, Lenovo, Meizu, Music Lemon, Nubia, Sharp, Tianma Microelectronics, VIBE, Xiaomi, ZTE

  • Development of Chinese Smartphone Market
    • China Remains Significant Player in Ever-growing Global Market
    • Development of Sub-brands in Response to Market Changes
      • Table Sub-brands of Chinese Smartphone Vendors
  • Development of Smartphone Panels in China
    • Improvements in Panel Size Mainly Driven by Huawei, ZTE, Lenovo, and Coolpad
    • PPI not Consumers' Major Concern during Purchases
    • Focuses of Sub-brand Models: High Cost Performance, 5.5-inch Panel, WQHD Resolution
      • Table Chinese Brands' 720HD Smartphone Deployment by Price, 2014
      • Table Chinese Brands' FHD Smartphone Deployment by Price, 2014
      • Table Chinese Brands' WQHD Smartphone Deployment by Price, 2014
      • Table Chinese Vendors' Sub-brand Smartphone Models Launched in 4Q, 2014
  • Conclusion
    • Intense Market Competition Accelerates Development of Panel Specifications
    • Slowdown in Panel Size Growth
    • FHD Models Faces Pricing Pressure
  • Appendix
    • Vendor Categories
    • Glossary of Terms
    • List of Companies

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