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Development of Smartphone Industry and Applications

Development of Smartphone Industry and Applications

While the global smartphone market is slowing down, smartphone vendors in China and emerging markets manage to retain shipment growth this year, thanks to their flexible business models and premium products at affordable prices. In particular, some vendors focus on building audiovisual content ecosystems while others boast unique and innovative product designs. Android and iOS continue to dominate the market with over 95% market share while emerging OSs, such as Ubuntu, Sailfish, and Alibaba's Yun OS, are striving to find a foothold in IoT or smart home application markets. This report provides a recent review of the worldwide smartphone market, touching on vendors' market development strategies, major trends of smartphone OSs, and smartphone applications.

  • Industry Competitive Analysis
    • Double-Digit Growth-a Thing in the Past
    • Local Brands in China, Emerging Markets Show Greater Potential
    • Ultra-Low-Cost Models (Under US$150)
    • Value Line Models (US$150~US$349)
    • Midrange Models (US$350~US$549)
    • Flagship Models (Over US$550)
    • Flagship Models in 2H15
  • Vendors' Market Developing Strategies
    • Slowdown in China's Smartphone Market
    • India, Asia Pacific Hold Great Promise
    • Indian Mobile Phone Market Dominated by Local Vendors
    • New Biz Model: Focusing on Audiovisual Content Ecosystem
    • New Selling Feature: Innovative External Design
  • Development Trends of Smartphone OSs
    • Android & iOS Take over 95% of the Market
    • Ubuntu Cooperates with Partners for IoT Business
    • Ubuntu OS User Interface
    • Sailfish Partners with Intex in India
    • Yun OS from Phones to Cars & Smart Home
  • Development Trends of Smartphone Applications
    • Integrated Customer Services are New Revenue Growth Drivers
    • Telecom Operators & Partners Promote Mobile Payments
    • Telecom Operators Launch Low-cost End-user Devices for New Services
    • Lack of Killer App for Car Infotainment Systems
    • Device-to-Device Technology + LBS
    • Smart Marketplace Applications
    • Smart Life Applications
    • Conclusion

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