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Brand Competition and Consumer Preference of the Chinese Kitchen Appliance Market

Brand Competition and Consumer Preference of the Chinese Kitchen Appliance Market

Using big data analytics, this research covers top kitchen appliance brands in China (including blender, soy milk maker, electric rice cooker, electric pressure cooker, induction cooker, electric hot pot, coffee maker and bread maker) with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by sales, and sales ranking by Chinese and by foreign brand. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.


  • RESEARCH OBJECTIVE
  • BLENDER MARKET
    • Data Sources and Collection Methods
    • Product Sales
    • Blender Brand Competition Analysis
  • SOY MILK MAKER MARKET
    • Data Sources and Collection Methods
    • Product Sales
    • Soy Milk Maker Brand Competition Analysis
  • ELECTRIC RICE COOKER MARKET
    • Data Sources and Collection Methods
    • Product Sales
    • Electric Rice Cooker Brand Competition Analysis
  • ELECTRIC PRESSURE COOKER MARKET
    • Data Sources and Collection Methods
    • Product Sales
    • Electric Pressure Cooker Brand Competition Analysis
  • INDUCTION COOKER MARKET
    • Data Sources and Collection Methods
    • Product Sales
    • Induction Cooker Brand Competition Analysis
  • ELECTRIC HOT POT MARKET
    • Data Sources and Collection Methods
    • Product Sales
    • Electric Hot Pot Brand Competition Analysis
  • COFFEE MAKER MARKET
    • Data Sources and Collection Methods
    • Product Sales
    • Coffee Maker Brand Competition Analysis
  • BREAD MAKER MARKET
    • Data Sources and Collection Methods
    • Product Sales
    • Bread Maker Brand Competition Analysis
  • APPENDIX
    • Glossary of Terms
    • List of Companies

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