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Brand Competition and Consumer Preference of the Chinese Dryer and Dehumidifier Markets

Brand Competition and Consumer Preference of the Chinese Dryer and Dehumidifier Markets

Using big data analytics, this research covers all top dryer and dehumidifier brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by dryer and dehumidifier sales, number of times online users mention about a particular dryer or dehumidifier brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.


  • EXECUTIVE SUMMARY
    • Product Sales
      • Dryer
      • Dehumidifier
  • RESEARCH OBJECTIVE
    • Dryer
    • Dehumidifier
  • PRODUCT SALES TRACKING
    • Dryer
    • Dehumidifier
  • APPENDIX
    • Glossary of Terms
    • List of Companies

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