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Brand Competition and Consumer Preference of the Chinese Tablet Market

Brand Competition and Consumer Preference of the Chinese Tablet Market

Using big data analytics, this research covers all top tablet brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by tablet sales, number of times online users mention about a particular tablet brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.


  • EXECUTIVE SUMMARY
    • Product Sales
    • Brand Position
    • Brand Awareness
    • User Analysis
  • RESEARCH OBJECTIVE
  • PRODUCT SALES TRACKING
  • BRAND POSITION TRACKING
  • BRAND AWARENESS
    • Xiaomi Wi-Fi 64GB Reviews
    • Cube iwork8 Wi-Fi 32GB Reviews
    • Onda V891 Wi-Fi 32GB Reviews
    • Xiaomi Wi-Fi 16GB Reviews
    • Teclast X80HD Wi-Fi 32GB Reviews
  • USER ANALYSIS
    • Haier
    • Midea
    • Samsung
  • CONCLUSION
    • Brand Competition Analysis
      • Table Brand Competition Analysis
    • Consumer Preference Analysis
  • APPENDIX
    • Glossary of Terms
    • List of Companies

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