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Brand Competition and Consumer Preference of the Chinese Refrigerator Market

Brand Competition and Consumer Preference of the Chinese Refrigerator Market

Using big data analytics, this research covers all top refrigerator brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by refrigerator sales, number of times online users mention about a particular refrigerator brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.


  • EXECUTIVE SUMMARY
    • Product Sales
    • Brand Position
    • Brand Awareness
    • User Analysis
  • RESEARCH OBJECTIVE
  • PRODUCT SALES TRACKING
  • BRAND POSITION TRACKING
  • BRAND AWARENESS
    • Konka BCD-192MT Reviews
    • Haier BCD-206STPA Reviews
    • Midea BCD-206TM(E) Reviews
    • Skyworth BCD-160 Reviews
    • KEG BCD-102D Reviews
  • USER ANALYSIS
    • Haier
    • Midea
    • Siemens
  • CONCLUSION
    • Brand Competition Analysis
      • Table Brand Competition Analysis
    • Consumer Preference Analysis
  • APPENDIX
    • Glossary of Terms
    • List of Companies

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