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Brand Competition and Consumer Preference of the Chinese Electric Fan Market

Brand Competition and Consumer Preference of the Chinese Electric Fan Market

Using big data analytics, this research covers all top electric fan brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by electric fan sales, number of times online users mention about a particular household electric fan brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.


  • EXECUTIVE SUMMARY
    • Product Sales
    • Brand Position
    • Brand Awareness
    • User Analysis
  • RESEARCH OBJECTIVE
  • PRODUCT SALES
  • BRAND POSITION
  • BRAND AWARENESS
    • TCL FS-40-AT1607 Reviews
    • Camel FS-25AZ Reviews
    • Kungchung FS40 Reviews
    • Lvling TF1004R Reviews
    • Bilisha FT-30 Reviews
  • USER ANALYSIS
    • Midea
    • Airmate
  • CONCLUSION
    • Brand Competition Analysis
      • Table Brand Competition Analysis
    • Consumer Preference Analysis
  • APPENDIX
    • Glossary of Terms
    • List of Companies

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