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Brand Competition and Consumer Preference of the Chinese Air Purifier Market

Brand Competition and Consumer Preference of the Chinese Air Purifier Market

Using big data analytics, this research covers all top air purifier brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by air purifier sales, number of times online users mention about a particular air purifier brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.


  • EXECUTIVE SUMMARY
    • Product Sales
    • Brand Position
    • Brand Awareness
    • User Analysis
  • RESEARCH OBJECTIVE
  • PRODUCT SALES
  • BRAND POSITION
  • BRAND AWARENESS
    • Mi Air Purifier Reviews
    • TCL TKJ-F220B Reviews
    • Changhong CKJ-B160F Reviews
    • TCL TKJ-F220A Reviews
    • Lemai KX-35 Reviews
  • USER ANALYSIS
    • Xiaomi
    • TCL
    • Sharp
  • CONCLUSION
    • Brand Competition Analysis
      • Table Brand Competition Analysis
    • Consumer Preference Analysis
  • APPENDIX
    • Glossary of Terms
    • List of Companies

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