Market Research Logo

Brand Competition and Consumer Preference of the Chinese LCD TV Market

Brand Competition and Consumer Preference of the Chinese LCD TV Market

Using big data analytics, this research covers all top LCD TV (Liquid Crystal Display) brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by LCD TV sales, number of times online users mention about a particular LCD TV brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.


  • EXECUTIVE SUMMARY
    • Product Sales
    • Brand Position
    • Brand Awareness
    • User Analysis
  • RESEARCH OBJECTIVE
  • PRODUCT SALES TRACKING
  • BRAND POSITION TRACKING
  • BRAND AWARENESS
    • KKTV K43 Reviews
    • Xiaomi MiTV2 L40M2-AA Reviews
    • LeTV S40 Air L Reviews
    • Xiaomi MiTV2 4K 49-inch Reviews
    • LeTV S40 Air 4 Reviews
  • USER ANALYSIS
    • Xiaomi
    • LeTV
    • KKTV
    • Skyworth
    • LG
  • CONCLUSION
    • Brand Competition Analysis
      • Table Brand Competition Analysis
    • Consumer Preference Analysis
  • APPENDIX
    • Glossary of Terms
    • List of Companies

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report