Market Research Logo

Brand Competition and Consumer Preference of the Chinese Smartphone Market

Brand Competition and Consumer Preference of the Chinese Smartphone Market

Using big data analytics, this research covers all top smartphone brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by smartphone sales, number of times online users mention about a particular smartphone brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.


  • EXECUTIVE SUMMARY
    • Product Sales
    • Brand Position
    • Brand Awareness
    • User Analysis
  • RESEARCH OBJECTIVE
  • PRODUCT SALES
  • BRAND POSITION
  • BRAND AWARENESS
    • Xiaomi Redmi 2A Reviews
    • Huawei Honor Play 4C Reviews
    • Xiaomi Redmi Note 4G Reviews
    • Meizu MX5 Reviews
    • Xiaomi Mi 4 Reviews
  • USER ANALYSIS
    • Xiaomi
    • Apple
    • Samsung
    • Huawei
  • CONCLUSION
    • Brand Competition Analysis
      • Table Brand Competition Analysis
    • Consumer Preference Analysis
  • APPENDIX
    • Glossary of Terms
    • List of Companies

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report