Lucintel Leadership Quadrant of Marine Audio Suppliers – 2019
The marine audio manufacture landscape is diverse and continually evolving. Major players in marine audio market have diversified product portfolios, strong geographical reach, and have made several strategic initiatives. The dynamics of the marine audio market extends beyond routine macro-economic elements of supply and demand. It is the relationship between buyer's needs and seller's capabilities as well as the macroeconomic forces at work that affect the market. It is how well and how efficiently the sellers meet the needs of the buyers that determine long-term success.
Over the years, the level of demand for marine audio has increased due to the rising demand for cruises in the emerging markets and increasing customer demand for better quality multimedia entertainment products. Marine audio includes products such as speaker, subwoofer, stereo receiver, and amplifier that are used in various types of boats, including inboard, outboard, sterndrive, and others and is forecast to grow at a CAGR of 2.5%. The major growth drivers for this market are the growth in recreational boats production and increasing customer demand for better quality sound systems.
Firms that produce marine audio are approaching market opportunities with starkly different strategies. Lucintel, a leading global management consulting and market research firm, has analyzed the global marine audio suppliers and has come up with a comprehensive research report, “Lucintel Leadership Quadrant and Strategic Positioning of Marine Audio Suppliers”. Using its proprietary research methodology, Lucintel has developed a comparative analysis tool, the ‘Lucintel Leadership Quadrant,’ which identifies leaders, contenders, visionaries, and specialists in the marine audio market and rates each marine audio producer.
This report also offers a full competitive analysis from target markets to product mapping, from selling strategies to production capabilities. In this research study, eight companies such as SONY, Harman, Clarion, JVC, Pioneer, Fusion, Rockford, JL Audio were analyzed and profiled because they are the top revenue producers for marine audio. The eight profiled manufacturers are grouped in the quadrant. The leadership quadrant analyzes the relative strength among these players. The leadership quadrant addresses the need in the market for manufacturer evaluation based on objective data and metrics.
A total of 60 figures / charts and 6 tables are provided in this 140-pages report to help in your business decisions. Sample figures with some insights are shown below. To learn the scope of, benefits, companies researched and other details of this report, download the report brochure.
Collected from a series of primary vendor interviews and secondary sources, Lucintel provides its own scorecard for determining which of these companies is better aligned with future market opportunities and which has the ability to gain additional market share.
Using its proprietary research methodology, Lucintel has developed a comparative analysis tool, the ‘Lucintel Leadership Quadrant,’ which identifies leaders and challengers in the marine audio market and rates each marine audio producer on two primary criteria as shown below:
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