Global Brand Licensing Market Growth (Status and Outlook) 2023-2029

Global Brand Licensing Market Growth (Status and Outlook) 2023-2029

According to our (LP Info Research) latest study, the global Brand Licensing market size was valued at US$ 330270 million in 2022. With growing demand in downstream market and recovery from influence of COVID-19 and the Russia-Ukraine War, the Brand Licensing is forecast to a readjusted size of US$ 447020 million by 2029 with a CAGR of 4.4% during review period.

The research report highlights the growth potential of the global Brand Licensing market. With recovery from influence of COVID-19 and the Russia-Ukraine War, Brand Licensing are expected to show stable growth in the future market. However, product differentiation, reducing costs, and supply chain optimization remain crucial for the widespread adoption of Brand Licensing. Market players need to invest in research and development, forge strategic partnerships, and align their offerings with evolving consumer preferences to capitalize on the immense opportunities presented by the Brand Licensing market.

Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. In a Licensed Merchandise transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.

Global brand licensing key players include The Walt Disney Company, Meredith Corporation, PVH Corp., Authentic Brands Group, WarnerMedia, etc. Global top 5 manufacturers hold a share about 45%. North America is the largest market, with a share about 57%, followed by Europe and Asia-Pacific, both have a share over 36 percent. In terms of product, apparels is the largest segment, with a share over 17%. And in terms of application, the largest application is entertainment, followed by corporate trademarks/brand.

Key Features:

The report on Brand Licensing market reflects various aspects and provide valuable insights into the industry.

Market Size and Growth: The research report provide an overview of the current size and growth of the Brand Licensing market. It may include historical data, market segmentation by Type (e.g., Apparels, Toys), and regional breakdowns.

Market Drivers and Challenges: The report can identify and analyse the factors driving the growth of the Brand Licensing market, such as government regulations, environmental concerns, technological advancements, and changing consumer preferences. It can also highlight the challenges faced by the industry, including infrastructure limitations, range anxiety, and high upfront costs.

Competitive Landscape: The research report provides analysis of the competitive landscape within the Brand Licensing market. It includes profiles of key players, their market share, strategies, and product offerings. The report can also highlight emerging players and their potential impact on the market.

Technological Developments: The research report can delve into the latest technological developments in the Brand Licensing industry. This include advancements in Brand Licensing technology, Brand Licensing new entrants, Brand Licensing new investment, and other innovations that are shaping the future of Brand Licensing.

Downstream Procumbent Preference: The report can shed light on customer procumbent behaviour and adoption trends in the Brand Licensing market. It includes factors influencing customer ' purchasing decisions, preferences for Brand Licensing product.

Government Policies and Incentives: The research report analyse the impact of government policies and incentives on the Brand Licensing market. This may include an assessment of regulatory frameworks, subsidies, tax incentives, and other measures aimed at promoting Brand Licensing market. The report also evaluates the effectiveness of these policies in driving market growth.

Environmental Impact and Sustainability: The research report assess the environmental impact and sustainability aspects of the Brand Licensing market.

Market Forecasts and Future Outlook: Based on the analysis conducted, the research report provide market forecasts and outlook for the Brand Licensing industry. This includes projections of market size, growth rates, regional trends, and predictions on technological advancements and policy developments.

Recommendations and Opportunities: The report conclude with recommendations for industry stakeholders, policymakers, and investors. It highlights potential opportunities for market players to capitalize on emerging trends, overcome challenges, and contribute to the growth and development of the Brand Licensing market.

Market Segmentation:

Brand Licensing market is split by Type and by Application. For the period 2018-2029, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.

Segmentation by type
Home Decoration
Software/Video Games
Food and Beverage

Segmentation by application
Corporate Trademarks/Brand

This report also splits the market by region:
United States
Southeast Asia
Middle East & Africa
South Africa
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
The Walt Disney Company
Dotdash Meredith
Authentic Brands Group
Warner Bros. Consumer Products (WarnerMedia)
Universal Brand Development (NBC Universal)
PVH Corp.
The Pokémon Company International
Bluestar Alliance
Paramount Consumer Products (Paramount Global)
WHP Global
General Motors
Stanley Black & Decker
Iconix Brand Group
Procter & Gamble
BBC Studios
Kathy Ireland Worldwide
Whirlpool Corporation
Major League Baseball
NFL Players Association
National Football League
Ford Motor Company
Toei Animation
The Hershey Company
National Basketball Association
Sunkist Growers
PGA Tour
Ralph Lauren

Please note: The report will take approximately 2 business days to prepare and deliver.

1 Scope of the Report
2 Executive Summary
3 Brand Licensing Market Size by Player
4 Brand Licensing by Regions
5 Americas
7 Europe
8 Middle East & Africa
9 Market Drivers, Challenges and Trends
10 Global Brand Licensing Market Forecast
11 Key Players Analysis
12 Research Findings and Conclusion

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