Global Brand Licensing Market Growth (Status and Outlook) 2023-2029
Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. In a brand licensing transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.
LPI (LP Information)' newest research report, the “Brand Licensing Industry Forecast” looks at past sales and reviews total world Brand Licensing sales in 2022, providing a comprehensive analysis by region and market sector of projected Brand Licensing sales for 2023 through 2029. With Brand Licensing sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Brand Licensing industry.
This Insight Report provides a comprehensive analysis of the global Brand Licensing landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Brand Licensing portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Brand Licensing market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Brand Licensing and breaks down the forecast by type, by application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Brand Licensing.
The global Brand Licensing market size is projected to grow from US$ 269930 million in 2022 to US$ 366380 million in 2029; it is expected to grow at a CAGR of 4.5% from 2023 to 2029.
Global brand licensing key players include The Walt Disney Company, Meredith Corporation, PVH Corp., Authentic Brands Group, WarnerMedia, etc. Global top 5 manufacturers hold a share about 45%. North America is the largest market, with a share about 57%, followed by Europe and Asia-Pacific, both have a share over 36 percent.In terms of product, apparels is the largest segment, with a share over 17%. And in terms of application, the largest application is entertainment, followed by corporate trademarks/brand.
This report presents a comprehensive overview, market shares, and growth opportunities of Brand Licensing market by product type, application, key players and key regions and countries.
Segmentation by type
Food and Beverage
Segmentation by application
This report also splits the market by region:
Middle East & Africa
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
The Walt Disney Company
Iconix Brand Group
Authentic Brands Group
Universal Brand Development
Major League Baseball
Learfield IMG College
Sequential Brands Group
National Basketball Association
National Football League
The Pokémon Company International
Procter & Gamble
Ford Motor Company
The Hershey Company
Stanley Black & Decker
National Hockey League
Please note: The report will take approximately 2 business days to prepare and deliver.
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