US Tissue Market (At Home & Away From Home): Insights, Trends and Forecast (2020-2024)

US Tissue Market (At Home & Away From Home): Insights, Trends and Forecast (2020-2024)

The U.S. tissue production volume is anticipated to reach 10,227 thousand tons in 2024, growing at a CAGR of 1.76%, for the period spanning from 2020 to 2024. The factors such as increasing population, upsurge in disposable income and rising millennial population are expected to drive the market. However, growth of the industry would be challenged by growing competition, hand dryer utilization, oversupply and quality control. A few notable trends include increasing tissue per capita consumption, growing e-commerce penetration, sanitation improvements, new technologies and lifestyle changes.

The major properties of tissue paper include absorbency, thickness (bulk), brightness, stretch, basis weight, appearance and comfort. Tissue paper products are broadly classified into two categories: Converted (at-home and away-from home products i.e. napkin, bathroom tissue, toweling, facial tissue, wipes and other similar sanitary product) and Parent Roll (sold to independent converters or between companies for further processing). The sub-categories of tissue papers can further be classified into ultra-premium, premium and economical (value) products; according to their pricing.

At-home tissue products are the most consumer tissue products and are growing owing to factors such as low cost options, development of high quality tissues and change in lifestyle.

Improvements in manufacturing technology, availability of raw materials and rising number of investments in tissue market, government support, increasing tissue production capacities, steady rise of GDP and quality up gradation for new tissue product specification have driven the U.S. tissue production.

Scope of the report:

  • The report provides a comprehensive analysis of the U.S. tissue market, segmented on the basis of product types i.e. Converted and Unconverted (Parent Roll) Tissues.
  • The major regional market i.e. the U.S. has been analysed.
  • The market dynamics such as growth drivers, market trends and challenges are analysed in-depth.
  • The competitive landscape of the market, along with the company profiles of leading players i.e. The Procter & Gamble Company, Kimberly-Clark Corporation, Cascades Inc., Clearwater Paper Corporation, Kruger Products L.P. and Hengan International Group Company Ltd are also presented in detail.
Key Target Audience:
  • Tissue Manufacturers
  • Raw Material Suppliers
  • End Users (Commercial and Residential)
  • Consulting Firms
  • Investment Banks
  • Government Bodies & Regulating Authorities


1. Market Overview
1.1 Introduction
1.2 Classification of Tissue Paper
Table 1: Classification of Tissue Paper
Table 2: Tissue Paper by Price Tier
1.3 Tissue Paper Product Types
Table 3: Tissue Paper Product Types
1.4 Properties of Tissue Paper
Table 4: Properties of Tissue Paper
1.5 Quality Requirement
Table 5: Major Quality Requirements According to the Type of Tissue
1.6 Types of Fiber
1.7 Fiber Requirement
Table 6: Average Length and Coarseness of Fibers
Table 7: Fiber Composition According to Type of Tissue Paper
1.8 Production Process
Table 8: Tissue Paper Production Cycle
2. Global Tissue Market Analysis
2.1 Global Tissue Demand Volume Forecast
Table 9: Global Tissue Demand Volume Forecast (2019-2024)
2.2 Global Tissue Demand Volume by Region
Table 10: Global Tissue Demand Volume by Region (2019)
3. US Tissue Market Analysis
3.1 The U.S. Tissue Production Capacity Volume
Table 11: The U.S. Tissue Production Capacity Volume (2015-2019)
3.2 The U.S. Tissue Production Capacity Volume Forecast
Table 12: The U.S. Tissue Production Capacity Volume Forecast (2020-2024)
3.3 The U.S. Tissue Production Volume
Table 13: The U.S. Tissue Production Volume (2015-2019)
3.4 The U.S. Tissue Production Volume Forecast
Table 14: The U.S. Tissue Production Volume Forecast (2020-2024)
3.5 The U.S. Tissue Production Volume by Segments
Table 15: The U.S. Tissue Production Volume by Segments (2019)
3.5.1 The U.S. Converted Tissue Production Volume
Table 16: The U.S. Converted Tissue Production Volume (2015-2019)
3.5.2 The U.S. Converted Tissue Production Volume Forecast
Table 17: The U.S. Converted Tissue Production Volume Forecast (2020-2024)
3.5.3 The U.S. Tissue Parent Roll Production Volume
Table 18: The U.S. Tissue Parent Roll Production Volume (2015-2019)
3.5.4 The U.S. Tissue Parent Roll Production Volume Forecast
Table 19: The U.S. Tissue Parent Roll Production Volume Forecast (2020-2024)
3.6 The U.S. Tissue Production Volume by Raw Material
Table 20: The U.S. Tissue Production Volume by Raw Material (2019)
3.7 The U.S. Tissue Demand Volume
Table 21: The U.S. Tissue Demand Volume (2015-2019)
3.8 The U.S. Tissue Demand Volume Forecast
Table 22: The U.S. Tissue Demand Volume Forecast (2020-2024)
3.9 The U.S. Tissue Demand Volume by Segments
Table 23: The U.S. Tissue Demand Volume by Segments (2019)
3.9.1 The U.S. Converted Tissue Demand Volume
Table 24: The U.S. Converted Tissue Demand Volume (2015-2019)
3.9.2 The U.S. Converted Tissue Demand Volume Forecast
Table 25: The U.S. Converted Tissue Demand Volume Forecast (2020-2024)
3.9.3 The U.S. Converted Tissue Demand Volume by Segments
Table 26: The U.S. Converted Tissue Demand Volume by Segments (2019)
3.9.4 The U.S. At-home Tissue Demand Volume Forecast
Table 27: The U.S. At-home Tissue Demand Volume Forecast (2019-2024)
3.9.5 The U.S. At-home Tissue Demand Volume by Product Type
Table 28: The U.S. At-home Tissue Demand Volume by Product Type (2019)
3.9.6 The U.S. Bathroom Tissue Demand Volume
Table 29: The U.S. Bathroom Tissue Demand Volume (2015-2019)
3.9.7 The U.S. Toweling Tissue Demand Volume
Table 30: The U.S. Toweling Tissue Demand Volume (2015-2019)
3.9.8 The U.S. Napkin Tissue Demand Volume
Table 31: The U.S. Napkin Tissue Demand Volume (2015-2019)
3.9.9 The U.S. Away-from Home Tissue Demand Volume Forecast
Table 32: The U.S. Away-from Home Tissue Demand Volume Forecast (2019-2024)
3.9.10 The U.S. Away-from Home Tissue Demand Volume by Segment
Table 33: The U.S. Away-from Home Tissue Demand Volume by Segment (2019)
3.9.11 The U.S. Toweling Tissue Demand Volume
Table 34: The U.S. Toweling Tissue Demand Volume (2015-2019)
3.9.12 The U.S. Bathroom Tissue Demand Volume
Table 35: The U.S. Bathroom Tissue Demand Volume (2015-2019)
3.9.13 The U.S. Tissue Parent Roll Demand Volume
Table 36: The U.S. Tissue Parent Roll Demand Volume (2015-2019)
3.9.14 The U.S. Tissue Parent Roll Demand Volume Forecast
Table 37: The U.S. Tissue Parent Roll Demand Volume Forecast (2020-2024)
3.10 The U.S. Tissue Demand Volume by Price Tier
Table 38: The U.S. Tissue Demand Volume by Price Tier (2019)
3.11 The U.S. Tissue Imports Volume
Table 39: The U.S. Tissue Imports Volume (2015-2019)
4. Market Dynamics
4.1 Growth Drivers
4.1.1 Increasing Population
Table 40: The U.S. Population (2015-2019)
4.1.2 Upsurge in Disposable Income
Table 41: The U.S. GNI Per Capita (2015-2019)
4.1.3 Growing HealthCare Expenditure
Table 42: The U.S. HealthCare Expenditure (2015-2019)
4.1.4 Rising Millennial Population
Table 43: The U.S. Millennial Population (2015/2022/2028/2036)
4.2 Key Trends and Developments
4.1.1 Increasing Tissue per Capita Consumption
Table 44: The U.S. Tissue per Capita Consumption (2019)
4.1.2 Growing E-commerce Penetration
Table 45: E-commerce Share of Dollar Sales (2016-2019)
4.1.3 Capacity Additions
Table 46: The U.S. Tissue Capacity Additions (2018-2021)
4.2.4 Sanitation Improvements
4.2.5 New Technologies
4.2.6 Lifestyle Change
4.3 Challenges
4.3.1 Growing Competition
4.3.2 Hand Dryer Utilization
4.3.3 Oversupply
4.3.4 Quality Control
5. Competitive Landscape
5.1 Global Tissue Market
5.1.1 Key Players – Revenue and Market Cap Comparison
Table 47: Key Players – Revenue and Market Cap Comparison
5.2 The U.S. Tissue Market
5.2.1 The U.S. Facial Tissue Paper Market Share by Company
Table 48: The U.S. Facial Tissue Paper Market Share by Company (2019)
5.2.2 The U.S. Toweling Market Share by Company
Table 49: The U.S. Toweling Market Share by Company (2019)
5.2.3 The U.S. Bathroom Tissue Paper Market Share by Company
Table 50: The U.S. Bathroom Tissue Paper Market Share by Company (2019)
5.2.4 The U.S. At-Home Tissue Capacity Share by Company
Table 51: The U.S. At-Home Tissue Capacity Share by Company (2019)
5.2.5 The U.S. At-Home Tissue Capacity Share by Company (excluding Big 3)
Table 52: The U.S. At-Home Tissue Capacity Share by Company (excluding Big 3) (2019)
5.2.6 The U.S. AfH Tissue Capacity Share by Company (excluding Big 3)
Table 53: The U.S. AfH Tissue Capacity Share by Company (excluding Big 3) (2019)
5.2.7 The U.S. Tissue Capacity by Company Forecast
Table 54: The U.S. Tissue Capacity by Company Forecast (2018/2021)
6. Company Profiles
6.1 The Procter & Gamble Company
6.1.1 Business Overview
Table 55: Procter & Gamble Product Categories
6.1.2 Financial Overview
Table 56: Procter & Gamble Net Sales and Net Earnings (2015-2019)
Table 57: Procter & Gamble Net Sales by Segments (2019)
Table 58: Procter & Gamble Net Sales by Region (2019)
6.1.3 Business Strategies
6.2 Kimberly-Clark Corporation
6.2.1 Business Overview
Table 59: Kimberly-Clark Corp. Segment Description
6.2.2 Financial Overview
Table 60: Kimberly-Clark Corp. Net Sales and Net Income (2015-2019)
Table 61: Kimberly-Clark Corp. Net Sales by Segments (2019)
6.2.3 Business Strategy
6.3 Cascades Inc.
6.3.1 Business Overview
6.3.2 Financial Overview
Table 62: Cascades Sales and Net Earnings (Loss) (2014-2018)
Table 63: Cascades Sales by Segments (2018)
Table 64: Cascades Sales by Region (2018)
6.3.3 Business Strategies
6.4 Clearwater Paper Corporation
6.4.1 Business Overview
6.4.2 Financial Overview
Table 65: Clearwater Paper Corp. Net Sales and Net Earnings (Loss) (2014-2018)
Table 66: Clearwater Paper Corp. Net Sales by Segment (2018)
Table 67: Clearwater Paper Corp. Net Sales by Region (2018)
6.4.3 Business Strategies
6.5 Kruger Products L.P.
6.5.1 Business Overview
6.5.2 Financial Overview
Table 68: KPLP Revenues and Net Income (2014-2018)
Table 69: KPLP Revenues by Segments (2018)
6.5.3 Business Strategies
6.6 Hengan International Group Company Ltd
6.6.1 Business Overview
6.6.2 Financial Overview
Table 70: Hengan International Revenues and Net Profit (2014-2018)
Table 71: Hengan International Revenues by Segment (2018)

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