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Swiss Watch Market: Industry Analysis & Outlook (2016-2020)

Swiss Watch Market: Industry Analysis & Outlook (2016-2020)

A Swiss watch, is a watch that is manufactured, encased and checked for quality in Switzerland. All Swiss watches have a ‘Swiss made’ label on them, implying that whole or a major portion of the watch is made in Switzerland. Swiss watches have become a concept of grandeur as the utility of a watch as a time keeper reduced and its symbolic and emotional aspects gained traction. Over the years, Swiss luxury watches have emerged as the ultimate stamp for quality, precision and craftsmanship.

Two features of Swiss watches that distinguish them from regular watches are that they are Swiss made and have a Swiss movement. Swiss watches are broadly of two types, Mechanical and Electronic or Quartz. A mechanical Swiss watch has a movement that uses energy from a wound spring to power the watch, instead of a battery. An electronic or quartz watch on the other hand is operated by vibrations of an electrically driven quartz crystal and are thus very accurate and require minimal maintenance aside from battery replacements.

The Swiss watch market can be segmented into the market for mechanical Swiss watches and the market for electronic Swiss watches. In addition to this, significant amount of trade takes place of Swiss movements meant to be assembled in overseas locations. It is thus, a crucial part of the Swiss watch market which has witnessed persistent growth over the years, benefitting primarily from a rise in luxury consumption attributable to the economic boom in China.

Increase in the wealth of high net-worth individuals, growing youth population, rising ageing population, increase in the number of millionaires and increasing tourist arrivals across the globe have driven growth in the Swiss watch market over the years. The market has however, witnessed slowing growth in recent years due to certain challenges like a strong Swiss Franc, weak foreign demand, weak domestic demand, shortage of qualified labor and competition from smart watches.

The report provides an overview of the entire Swiss watch market through in-depth analysis of its segments along with their market value and forecast. Certain trends, growth drivers as well as issues being faced by the industry are discussed in detail in the report along with competition in the market. Recent developments in certain main markets like Asia, Europe and the United States have also been analyzed.


1. Market Overview
1.1 Introduction
1.2 Features
1.3 Types
Table A: Types of Swiss Watches
1.3.1 Mechanical
1.3.2 Quartz
2. Swiss Watch Market
2.1 Swiss Watch Market by Value
Table 1: Swiss Watch Market Exports by Value (2010-2015)
2.2 Swiss Watch Market Forecast by Value
Table 2: Swiss Watch Market Exports Forecast by Value (2016-2020)
2.3 Swiss Watch Market by Region
Table 3: Swiss Watch Exports by Region (2015)
2.4 Swiss Watch Market by Country
Table 4: Swiss Watch Exports by Country (2015)
2.5 Swiss Watch Market by Price Category
Table 5: Swiss Watch Exports by Price Category (2015)
2.6 Swiss Watch & Movements Market by Material
Table 6: Swiss Watch & Movements Export Value by Material (2014/2015)
3. Swiss Watch Market Segments
3.1 Swiss Watch Exports by Segments
Table 7: Swiss Watch Exports by Segment (2015)
3.2 Wrist Watch
3.2.1 Swiss Wrist Watch Market by Value & Volume
Table 8: Swiss Wrist Watch Exports by Value & Volume (2010-2015)
3.2.2 Swiss Wrist Watch Market Forecast by Value & Volume
Table 9: Swiss Wrist Watch Market Forecast by Value & Volume (2016-2020)
3.2.3 Swiss Wrist Watch Market by Type
Table 10: Swiss Wrist Watch Exports by Type (2015)
3.2.4 Mechanical Swiss Wrist Watch Market by Value & Volume
Table 11: Mechanical Swiss Wrist Watch Exports by Value & Volume (2010-2015)
3.2.5 Mechanical Swiss Wrist Watch Market Forecast by Value & Volume
Table 12: Mechanical Swiss Wrist Watch Exports Forecast by Value & Volume (2016-2020)
3.2.6 Electronic Swiss Wrist Watch Market by Value & Volume
Table 13: Electronic Swiss Wrist Watch Exports by Value & Volume (2010-2015)
3.2.7 Electronic Swiss Wrist Watch Market Forecast by Value & Volume
Table 14: Electronic Swiss Wrist Watch Exports Forecast by Value & Volume (2016-2020)
3.3 Movements
3.3.1 Swiss Movements Market by Value & Volume
Table 15: Swiss Movements Exports by Value & Volume (2010-2015)
3.3.2 Swiss Movements Market Forecast by Value & Volume
Table 16: Swiss Movements Market Forecast by Value & Volume (2016-2020)
3.3.3 Swiss Movements Market by Type
Table 17: Swiss Movements Exports by Type (2015)
3.3.4 Mechanical Swiss Movements Market by Value & Volume
Table 18: Mechanical Swiss Movements Exports by Value and Volume (2010-2015)
3.3.5 Mechanical Swiss Movements Market Forecast by Value & Volume
Table 19: Mechanical Swiss Movements Forecast Market by Value & Volume (2016-2020)
3.3.6 Electronic Swiss Movements Market by Value & Volume
Table 20: Electronic Swiss Movements Exports by Value and Volume (2010-2015)
3.3.7 Electronic Swiss Movements Market Forecast by Value & Volume
Table 21: Electronic Swiss Movements Exports Forecast by Value & Volume (2016-2020)
4. Swiss Watch Market by Regions
4.1 Asia
4.1.1 Hong Kong Swiss Watch Market by Value
Table 22: Hong Kong Swiss Watch Exports by Value (2010-2015)
4.1.2 Hong Kong Swiss Watch Market Forecast by Value
Table 23: Hong Kong Swiss Watch Exports Forecast by Value (2016-2020)
4.1.3 China Swiss Watch Market by Value
Table 24: China Swiss Watch Exports by Value (2010-2015)
4.1.4 China Swiss Watch Market Forecast by Value
Table 25: China Swiss Watch Exports Forecast by Value (2016-2020)
4.1.5 Japan Swiss Watch Market by Value
Table 26: Japan Swiss Watch Exports by Value (2010-2015)
4.1.6 Japan Swiss Watch Market Forecast by Value
Table 27: Japan Swiss Watch Market Exports by Value (2016-2020)
4.2 Europe
4.2.1 Europe Swiss Watch Exports by Value
Table 28: Europe Swiss Watch Exports by Value (2014-2015)
4.3 The U.S
4.3.1 The U.S. Swiss Watch Market by Value
Table 29: The U.S. Swiss Watch Exports by Value (2010-2015)
4.3.2 The U.S. Swiss Watch Market Forecast by Value
Table 30: The U.S. Swiss Watch Exports Forecast by Value (2016-2020)
5. Market Dynamics
5.1 Growth Drivers
5.1.1 Rise in HNWI Wealth
Table 31: Global HNWI Wealth (2010-2015)
5.1.2 Growing Youth Population
Table 32: Global Youth Population (2010-2015)
5.1.3 Rising Ageing Population
Table 33: Global Population Over 50 Years of Age (2010-2015)
5.1.4 Increase in the Number of Millionaires
Table 34: Percentage Increase in the Number of Millionaires (2015-2020E)
5.1.5 Increasing Tourist Arrivals
Table 35: International Tourist Arrivals across the Globe (2010-2015)
5.2 Key Trends
5.2.1 Weakening Demand in Hong Kong
Table 36: Growth in Swiss Watch Exports (2014*/15*)
5.2.2 Negative Market Outlook
Table 37: Swiss Watch Market Economic Outlook (2015)
5.2.3 Strong Swiss Franc as a Key Risk Factor
Table 38: Risk Factors for the Swiss Watch Market (2014/2015)
5.2.4 Mono Brand Channels Preferred
Table 39: Sales Channels Marketing Preference for Swiss Watches (2013-2015)
5.2.5 Innovations against Counterfeiting
5.2.6 Emergence of Dress Timepieces
5.3 Challenges
5.3.1 Competition from Smart Watches
Table 40: Smart Watch vs. Classical Wristwatch Consumer Preference (2015)
5.3.2 Emerging Grey Market
5.3.3 China’s Economic Slowdown
Table 41: China’s GDP Growth (2010-2015)
5.3.4 Decelerating Global GDP Growth
Table 42: Global Gross Domestic Product Annual Growth (2010-2016E)
5.3.5 Financial Volatility
6. Competitive Landscape
6.1 Revenue Comparison
6.1.1 Revenue Comparison by Top Companies
Table 43: Swiss Watch Market Top Companies Revenue Comparison (2015)
6.1.2 Revenue Comparison by Top Brands
Table 44: Swiss Watch Market Revenue by Top Brands (2015)
6.2 Market Share Comparison
6.2.1 Market Share by Value
Table 45: Swiss Watch Market Revenue Share Comparison (2015)
6.2.2 Market Share by Volume
Table 46: Swiss Watch Market Share Comparison by Volume (2015)
6.3 Volume Share Comparison by Price Category
6.3.1 By High Price Category
Table B: Swiss Watch Market Volume Comparison for High Price Category (2015)
6.3.2 By Low Price Category
Table C: Swiss Watch Market Volume Comparison for Low Price Category (2015)
6.4 Market Cap Comparison
Table D: Swiss Watch Market Capitalization by Company (2015) 
7. Company Profiles
7.1 LVMH
7.1.1 Business Overview
Table 47: LVMH Revenue Share by Business Segment (2015)
7.1.2 Financial Overview
Table 48: LVMH Revenues and Net Income (2011-2015)
7.1.3 Business Strategies
7.2 Richemont
7.2.1 Business Overview
Table 49: Richemont Revenue Share by Segments (2016*)
Table 50: Richemont Revenue Share by Region (2016*)
7.2.2 Financial Overview
Table 51: Richemont Revenues and Net Income (2012-2016*)
7.2.3 Business Strategies
7.3 Swatch
7.3.1 Business Overview
Table 52: Swatch Group Revenue Share by Segment (2015)
7.3.2 Financial Overview
Table 53: Swatch Group Revenue and Net Income (2011-2015)
7.3.3 Business Strategies
7.4 Fossil
7.4.1 Business Overview
Table 54: Fossil Inc. Revenue Share by Segment (2015)
Table 55: Fossil Inc. Revenue Share by Region (2015)
7.4.2 Financial Overview
Table 56: Fossil Revenue and Net Income (2011-2015)

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