Nordic Fitness Market (Sweden, Norway, Denmark & Finland): Insights & Forecast with Potential Impact of COVID-19 (2020-2024)

Nordic Fitness Market (Sweden, Norway, Denmark & Finland): Insights & Forecast with Potential Impact of COVID-19 (2020-2024)

The Nordic fitness market is estimated to reach US$3.13 billion in 2024, growing at a CAGR of 3.86% for the period spanning 2020-2024. The growth of the market has been driven by a growing population, increasing rate of fitness penetration, rising lifestyle related disorders, and accelerating economic growth. Some of the noteworthy trends of the market include increasing digitalization, surging millennial spending, upsurge in activity levels and growing government initiatives. However, growth of the market would be challenged by seasonality and misinformation about exercises and nutrition guides.

The Nordic fitness market is categorized on the basis of region which majorly includes Sweden, Norway, Denmark and Finland. Further, the regional market is analyzed on the basis of fitness clubs and fitness club members.

The fastest growing regional market is Sweden both in terms of fitness clubs as well as fitness club members, owing to the high demand for health club facilities from the population in the region, growing interest in health and fitness, rising number of fitness centers and health clubs, rapid urbanization and the growing number of baby boomers and millennials joining gyms. Whereas, Norway and Denmark also contributed to significant shares in market due to the factors such as an increase in single-person households, surging number of health clubs and gym with personal training facility and the latest fitness equipment, rise in awareness regarding health and fitness among millennials, increase in expenditure on healthy lifestyle and fitness activities and growing prevalence of lifestyle related disorders majorly obesity, impacting the growth of the Nordic fitness market.

Scope of the Report:

  • The report provides a comprehensive analysis of the Nordic fitness market segmented on the basis of region.
  • The major regional and country markets (Sweden, Norway, Denmark and Finland) have been analyzed.
  • The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
  • The competitive landscape of the market, along with the company profiles of leading players (Basic-Fit N.V., Town Sports International Holdings, Inc., SATS ASA, PureGym Limited, The Gym Group PLC and Actic Group AB) are also presented in detail.
Key Target Audience:
  • Fitness Service Providers
  • Fitness Equipment Manufacturers/Suppliers
  • End Users
  • Consulting Firms and Investors
  • Government Bodies & Regulating Authorities


1. Market Overview
1.1 Introduction
1.2 Components of Fitness
Table 1: Components of Fitness
1.3 Health Related Components of Fitness
Table 2: Health Related Components of Fitness
1.4 Skill Related Components of Fitness
Table 3: Skill Related Components of Fitness
1.5 Physiologically Related Components of Fitness
Table 4: Physiologically Related Components of Fitness
1.6 Types of Physical Fitness
Table 5: Types of Physical Fitness
1.7 Health Benefits of Fitness
Table 6: Health Benefits of Fitness
1.8 Factors Affecting Fitness
Table 7: Factors Affecting Fitness
2. Impact of COVID-19
2.1 Economic Impact
Table 8: Breakdown of Direct and Indirect Costs of COVID-19 (2020)
2.2 Reduction in Nordic Output
Table 9: Nordic Output Forecast (2018-2022)
2.3 Decline in International Tourism
Table 10: International Tourist Arrivals (2019- Q1 2020)
2.4 Impact on Fitness Industry
3. Europe Market Analysis
3.1 Europe Fitness Market by Value
Table 11: Europe Fitness Market by Value (2015-2019)
3.2 Europe Fitness Market Forecast by Value
Table 12: Europe Fitness Market Forecast by Value (2020-2024)
3.3 Europe Fitness Market by Region
Table 13: Europe Fitness Market by Region (2019)
3.4 Nordic Fitness Market by Value
Table 14: Nordic Fitness Market by Value (2015-2019)
3.5 Nordic Fitness Market Forecast by Value
Table 15: Nordic Fitness Market Forecast by Value (2020-2024)
3.6 Nordic Fitness Market by Region
Table 16: Nordic Fitness Market by Region (2019)
4. Nordic Market Analysis
4.1 Sweden
4.1.1 Sweden Fitness Market by Value
Table 17: Sweden Fitness Market by Value (2015-2019)
4.1.2 Sweden Fitness Market Forecast by Value
Table 18: Sweden Fitness Market Forecast by Value (2020-2024)
4.1.3 Sweden Fitness Market by Fitness Clubs
Table 19: Sweden Fitness Market by Fitness Clubs (2015-2019)
4.1.4 Sweden Fitness Market Forecast by Fitness Clubs
Table 20: Sweden Fitness Market Forecast by Fitness Clubs (2020-2024)
4.1.5 Sweden Fitness Market by Fitness Club Members
Table 21: Sweden Fitness Market by Fitness Club Members (2015-2019)
4.1.6 Sweden Fitness Market Forecast by Fitness Club Members
Table 22: Sweden Fitness Market Forecast by Fitness Club Members (2020-2024)
4.2 Norway
4.2.1 Norway Fitness Market by Value
Table 23: Norway Fitness Market by Value (2015-2019)
4.2.2 Norway Fitness Market Forecast by Value
Table 24: Norway Fitness Market Forecast by Value (2020-2024)
4.2.3 Norway Fitness Market by Fitness Clubs
Table 25: Norway Fitness Market by Fitness Clubs (2015-2019)
4.2.4 Norway Fitness Market Forecast by Fitness Clubs
Table 26: Norway Fitness Market Forecast by Fitness Clubs (2020-2024)
4.2.5 Norway Fitness Market by Fitness Club Members
Table 27: Norway Fitness Market by Fitness Club Members (2015-2019)
4.2.6 Norway Fitness Market Forecast by Fitness Club Members
Table 28: Norway Fitness Market Forecast by Fitness Club Members (2020-2024)
4.3 Denmark
4.3.1 Denmark Fitness Market by Value
Table 29: Denmark Fitness Market by Value (2015-2019)
4.3.2 Denmark Fitness Market Forecast by Value
Table 30: Denmark Fitness Market Forecast by Value (2020-2024)
4.3.3 Denmark Fitness Market by Fitness Clubs
Table 31: Denmark Fitness Market by Fitness Clubs (2015-2019)
4.3.4 Denmark Fitness Market Forecast by Fitness Clubs
Table 32: Denmark Fitness Market Forecast by Fitness Clubs (2020-2024)
4.3.5 Denmark Fitness Market by Fitness Club Members
Table 33: Denmark Fitness Market by Fitness Club Members (2015-2019)
4.3.6 Denmark Fitness Market Forecast by Fitness Club Members
Table 34: Denmark Fitness Market Forecast by Fitness Club Members (2020-2024)
4.4 Finland
4.4.1 Finland Fitness Market by Value
Table 35: Finland Fitness Market by Value (2015-2019)
4.4.2 Finland Fitness Market Forecast by Value
Table 36: Finland Fitness Market Forecast by Value (2020-2024)
4.4.3 Finland Fitness Market by Fitness Clubs
Table 37: Finland Fitness Market by Fitness Clubs (2015-2019)
4.4.4 Finland Fitness Market Forecast by Fitness Clubs
Table 38: Finland Fitness Market Forecast by Fitness Clubs (2020-2024)
4.4.5 Finland Fitness Market by Fitness Club Members
Table 39: Finland Fitness Market by Fitness Club Members (2015-2019)
4.4.6 Finland Fitness Market Forecast by Fitness Club Members
Table 40: Finland Fitness Market Forecast by Fitness Club Members (2020-2024)
5. Market Dynamics
5.1 Growth Drivers
5.1.1 Growing Population
Table 41: Global Population (2015-2019)
5.1.2 Growing Rate of Fitness Penetration
Table 42: Fitness Penetration Rate across Europe (2015-2019)
5.1.3 Rising Lifestyle Related Disorders
Table 43: Global Obese Population (2014-2019)
5.2 Key Trends & Developments
5.2.1 Increasing Digitalization
Table 44: Global Internet Users (2014-2020)
5.2.2 Surging Millennial Spending
Table 45: Global Annual Aggregate Income of Millennials (2020-2035)
5.2.3 Upsurge in Activity Levels
Table 46: Global Outdoor Sports User (2017-2023)
5.2.4 Growing Government Initiatives
5.3 Challenges
5.3.1 Seasonality
5.3.2 Misinformation about Exercises & Nutrition Guide
6. Competitive Landscape
6.1 Nordic Market
6.1.1 Revenue Comparison of Key Players
Table 47: Revenue Comparison of Key Players (2019)
6.1.2 Market Capitalization Comparison of Key Players
Table 48: Market Capitalization Comparison of Key Players (2020)
6.2 Norway
6.2.1 Norway Fitness Market Share by Key Players
Table 49: Norway Fitness Market Share by Key Players (2019)
6.3 Sweden
6.3.1 Sweden Fitness Market Share by Key Players
Table 50: Sweden Fitness Market Share by Key Players (2019)
6.4 Denmark
6.4.1 Denmark Fitness Market Share by Key Players
Table 51: Denmark Fitness Market Share by Key Players (2019)
6.5 Finland
6.5.1 Finland Fitness Market Share by Key Players
Table 52: Finland Fitness Market Share by Key Players (2019)
7. Company Profiles
7.1 Basic-Fit N.V.
7.1.1 Business Overview
7.1.2 Financial Overview
Table 53: Basic-Fit N.V. Revenue and Profit (2015-2019)
Table 54: Basic-Fit N.V. Net Sales by Region (2019)
7.1.3 Business Strategies
7.2 Town Sports International Holdings, Inc.
7.2.1 Business Overview
7.2.2 Financial Overview
Table 55: Town Sports International Holdings, Inc. Revenue and Net Income (2015-2019)
7.2.3 Business Strategies
7.3 SATS ASA
7.1.1 Business Overview
7.1.2 Financial Overview
Table 56: SATS ASA Revenue and Profit/Loss (2015-2019)
Table 57: SATS ASA Revenue by Region (2019)
7.1.3 Business Strategies
7.4 PureGym Limited
7.4.1 Business Overview
7.4.2 Financial Overview
Table 58: PureGym Limited Net Sales and Net Income (2015-2019)
7.4.3 Business Strategies
7.5 The Gym Group PLC
7.5.1 Business Overview
7.5.2 Financial Overview
Table 59: The Gym Group PLC Revenue and Profit (2015-2019)
7.5.3 Business Strategies
7.6 Actic Group AB
7.6.1 Business Overview
7.6.2 Financial Overview
Table 60: Actic Group AB Net Sales and Net Income (2015-2019)
7.6.3 Business Strategies

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