Global Outdoor Advertising Market: Industry Analysis & Outlook (2019-2023)

Global Outdoor Advertising Market: Industry Analysis & Outlook (2019-2023)

Outdoor advertising, also known as out of home (OOH) media, is a type of advertising done by companies to promote their product to people when they are outside their house. Such promotion technique is used to spread broad messages, branding and support campaigns. The popular outdoor advertising tools are billboards, street furniture, transit and alternative advertising.

The global industry growth is expected to be driven by the booming tourism industry, growing programmatic digital display ad spending, increasing urban populace and accelerating economic growth. The market is trending with the intensifying DOOH advertising market, rising street furniture outdoor advertising market, market consolidation, emergence of innovative out-of-home advertisement methods and developing beacon technology fondness. However, there are some growth hindering factors in the industry such as the outbound telemarketing market growth in developing economies, intensive competition and stringent regulations.

Regionally, U.S. rules the overall industry as a result of the rising digital OOH promotion tools such as a jukebox, spectacular and signage demand by the corporates, restaurant owners and telecom sector to endorse their products and services.

“Global Outdoor Advertising Market: Industry Analysis & Outlook (2019-2023)” by Koncept Analytics provides an extensive research and detailed analysis of the present market along with future outlook. Key players i.e. JCDecaux SA, Clear Channel Outdoor Holdings, Inc., Lamar Advertising Company and Outfront Media Inc. are being profiled along with their respective financials and growth strategies.


1. Market Overview
1.1 Advertising
Table 1: Types of Advertising
1.2 Types of Advertising
1.3 Outdoor Advertising
Table 2: Types of Outdoor Advertising
2. Global Advertising Market
2.1 Global Advertising Market Value
Table 3: Global Advertising Market Value (2014-2018)
2.2 Global Advertising Market Value Forecast
Table 4: Global Advertising Market Value Forecast (2019-2023)
2.3 Global Advertising Market Value by Medium
Table 5: Global Advertising Market Value by Medium (2018)
2.4 Global Advertising Expenditures YoY Change by Medium
Table 6: Global Advertising Expenditures YoY Change by Medium (2018)
2.5 Global Advertising Expenditures by Region
Table 7: Global Advertising Expenditures by Region (2018)
3. Global Outdoor Advertising Market
3.1 Global Outdoor Advertising Market Value
Table 8: Global Outdoor Advertising Market Value (2014-2018)
3.2 Global Outdoor Advertising Market Value Forecast
Table 9: Global Outdoor Advertising Market Value Forecast (2019-2023)
3.3 Global Outdoor Advertising Market Value by Region
Table 10: Global Outdoor Advertising Market Value by Region (2018)
4. Regional Outdoor Advertising Market
4.1 The U.S.
4.1.1 The U.S. Outdoor Advertising Market Value
Table 11: The U.S. Outdoor Advertising Market Value (2014-2018)
4.1.2 The U.S. Outdoor Advertising Market Value Forecast
Table 12: The U.S. Outdoor Advertising Market Value Forecast (2019-2023)
4.1.3 The U.S. Outdoor Advertising Market Value by Segments
Table 13: The U.S. Outdoor Advertising Market Value by Segments (2018)
4.2 The U.K.
4.2.1 The U.K. Outdoor Advertising Market Value
Table 14: The U.K. Outdoor Advertising Market Value (2014-2018)
4.2.2 The U.K. Outdoor Advertising Market Value Forecast
Table 15: The U.K. Outdoor Advertising Market Value Forecast (2019-2023)
4.2.3 The U.K. Outdoor Advertising Market Value by Segments
Table 16: The U.K. Outdoor Advertising Market Value by Segments (2018)
4.3 Canada
4.3.1 Canada Outdoor Advertising Market Value
Table 17: Canada Outdoor Advertising Market Value (2014-2018)
4.3.2 Canada Outdoor Advertising Market Value Forecast
Table 18: Canada Outdoor Advertising Market Value Forecast (2019-2023)
4.4 Australia
4.4.1 Australia Outdoor Advertising Market Value
Table 19: Australia Outdoor Advertising Market Value (2014-2018)
4.4.2 Australia Outdoor Advertising Market Value Forecast
Table 20: Australia Outdoor Advertising Market Value Forecast (2019-2023)
4.4.3 Australia Outdoor Advertising Market Value by Segments
Table 21: Australia Outdoor Advertising Market Value by Segments (2018)
5. Market Dynamics
5.1 Growth Drivers
5.1.1 Booming Tourism Industry
Table 22: Global Tourism Industry Value & Volume (2014-2018)
5.1.2 Growing Programmatic Digital Display Ad Spending
Table 23: The U.S. Programmatic Digital Display Ad Spending (2014-2018)
5.1.3 Increasing Urban Populace
Table 24: Global Urban Population (2014-2018)
5.1.4 Accelerating Economic Growth
Table 25: Global Gross Domestic Product (GDP) per Capita (2014-2018)
5.2 Key Trends and Developments
5.2.1 Intensifying DOOH Advertising Market
Table 26: Global DOOH Advertising Market Value Share (2018-2023)
5.2.2 Rising Street Furniture Outdoor Advertising Market
Table 27: The U.S. Street Furniture Outdoor Advertising Market Value Forecast (2018-2023)
5.2.3 Market Consolidation
Table 28: Global Outdoor Advertising Market Consolidations (2018)
5.2.4 Emergence of Innovative Out-of-Home Advertisement Methods
5.2.5 Developing Beacon Technology Fondness
5.3 Challenges
5.3.1 Outbound Telemarketing Market Growth in Developing Economies
Table 29: Asia-Pacific Outbound Telemarketing Market Value Forecast (2018-2023)
5.3.2 Intensive Competition
5.3.3 Stringent Regulations
6. Competitive Landscape
6.1 Global Outdoor Advertising Market
6.1.1 Key Players – Market Share Comparison
Table 30: Key Players - Market Share Comparison (2018)
6.1.2 Key Players – Revenue Comparison
Table 31: Key Players - Revenue Comparison (2017)
6.1.3 Key Players – Market Cap Comparison
Table 32: Key Players - Market Cap Comparison (2019)
6.2 Regional Outdoor Advertising Market
6.2.1 Key Players – US Market Share Comparison
Table 33: Key Players - US Market Share Comparison (2018)
6.2.2 Key Players – UK Market Share Comparison
Table 34: Key Players - UK Market Share Comparison (2018)
7. Company Profiles
7.1 JCDecaux SA
7.1.1 Business Overview
Table 35: JCDecaux Revenues by Business Segments (2017)
7.1.2 Financial Overview
Table 36: JCDecaux Revenues and Net Income (2013-2017)
7.1.3 Business Strategies
Table 37: JCDecaux R&D Expenditures (2015-2017)
7.2 Clear Channel Outdoor Holdings, Inc.
7.2.1 Business Overview
Table 38: CCO Revenues by Business Segments (2017)
7.2.2 Financial Overview
Table 39: CCO Revenues and Net Income (Loss) (2013-2017)
7.2.3 Business Strategies
Table 40: CCO A&P Expenditures (2015-2017)
7.3 Lamar Advertising Company
7.3.1 Business Overview
Table 41: Lamar Advertising Net Revenues by Business Segments (2017)
7.3.2 Financial Overview
Table 42: Lamar Advertising Net Revenues and Net Income (2013-2017)
7.3.3 Business Strategies
Table 43: Lamar Advertising A&P Expenditures (2015-2017)
7.4 Outfront Media Inc.
7.4.1 Business Overview
Table 44: Outfront Media Revenues by Business Segments (2017)
7.4.2 Financial Overview
Table 45: Outfront Media Revenues and Net Income (Loss) (2013-2017)
7.4.3 Business Strategies

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