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Global Outdoor Advertising Market: Industry Analysis & Outlook (2018-2022)

Global Outdoor Advertising Market: Industry Analysis & Outlook (2018-2022)

Advertising, in simple terms, is informing about various types of brands and products available in the market. Advertising industry plays an important role in the economy and has become a necessity for the producers, traders and consumers. Advertising can be classified into five key categories including print advertising, broadcast advertising, covert advertising, public service advertising and outdoor advertising.

Outdoor advertising, also known as out of home (OOH) media is a type of advertising done by companies to promote their product to people when they are outside their house. In comparison with other types of advertising, outdoor advertisements are more impactful, reaches people quickly, provides final push before point of purchase, builds company’s brand image and helps to target mass audience. Outdoor advertising can be segmented into four broad categories including billboards, street furniture, transit advertising and alternative advertising.

The U.S. is a major contributor to the out of home advertisement market supported by increased installation of new digital bus shelters across New York City and conversion of traditional paper based advertisements into digital screens which resulted in increased profits for the advertisement sites.

The global outdoor advertising market is expected to grow in future with emerging middle class population, rising urban population, increased investments in infrastructure and emergence of digital displays. Key trends of this market includes domination of digital out of home advertising market, integration of mobile devices with OOH and increased preference towards beacons technology. However, there are some factors which can hinder the market growth including impact on tourism industry and stringent regulations.

The report “Global Outdoor Advertising Market: Industry Analysis & Outlook (2018-2022)” by Koncept Analytics provides an extensive research and detailed analysis of the present market along with future outlook. The report discusses the major growth drivers and challenges of the market, covering the U.S., the U.K., Australia and Canada region. The report profiles the key players of the market including JCDecaux, iHeartMedia Inc. (Clear Channel Outdoor Holdings, Inc.), Outfront Media Inc. and Lamar Advertising Company are being profiled.


1. Market Overview
1.1 Advertising Industry
Table 1: Classification of Advertising
1.2 Outdoor Advertising
Table 2: Outdoor Advertising Segments
1.3 Advantages of Outdoor Advertising
2. Advertising Market Analysis
2.1 Global Advertising Market by Value
Table 3: Global Advertising Market by Value (2013-2017)
2.2 Global Advertising Market Forecast by Value
Table 4: Global Advertising Market Forecast by Value (2018-2022)
2.3 Global Advertising Market Value by Medium
Table 5: Global Advertising Market Value by Medium (2017)
2.4 Global Advertising Expenditure by Country (Top 10)
Table 6: Global Advertising Expenditure by Country (Top 10) (2017)
2.5 Global Advertising Expenditure Year-on-Year Change by Medium
Table 7: Global Advertising Expenditure Year-on-Year Change by Medium (2017)
3. Global Outdoor Advertising Market Analysis
3.1 Global Outdoor Advertising Market by Value
Table 8: Global Outdoor Advertising Market by Value (2013-2017)
3.2 Global Outdoor Advertising Market Forecast by Value
Table 9: Global Outdoor Advertising Market Forecast by Value (2018-2022)
4. Regional Market Analysis
4.1 The U.S.
4.1.1 The U.S. Outdoor Advertising Market by Value
Table 10: The U.S. Outdoor Advertising Market by Value (2013-2017)
4.1.2 The U.S. Outdoor Advertising Market Forecast by Value
Table 11: The U.S. Outdoor Advertising Market Forecast by Value (2018-2022)
Table 12: The U.S. Outdoor Advertising Market Value by Segments (2017)
4.1.3 The U.S. Outdoor Advertising Market Value by Segments
Table 12: The U.S. Outdoor Advertising Market Value by Segments (2017)
4.2 The U.K.
4.2.1 The U.K. Outdoor Advertising Market by Value
Table 13: The U.K. Outdoor Advertising Market by Value (2013-2017)
4.2.2 The U.K. Outdoor Advertising Market Forecast by Value
Table 14: The U.K. Outdoor Advertising Market Forecast by Value (2018-2022)
4.2.3 The U.K. Outdoor Advertising Market Value by Segment
Table 15: The U.K. Outdoor Advertising Market Value by Segment (2017)
4.2.4 The U.K. Digital Outdoor Advertising Market by Value
Table 16: The U.K. Digital Outdoor Advertising Market by Value (2013-2017)
4.2.5 The U.K. Digital Outdoor Advertising Market Forecast by Value
Table 17: The U.K. Digital Outdoor Advertising Market Forecast by Value (2018-2022)
4.3 Australia
4.3.1 Australia Outdoor Advertising Market by Value
Table 18: Australia Outdoor Advertising Market by Value (2013-2017)
4.3.2 Australia Outdoor Advertising Market Forecast by Value
Table 19: Australia Outdoor Advertising Market Forecast by Value (2018-2022)
4.3.3 Australia Outdoor Advertising Market by Segment
Table 20: Australia Outdoor Advertising Market by Segment (2016)
4.3.4 Australian Advertising Market by Medium
Table 21: Australia Advertising Market by Medium (2016)
4.4 Canada
4.4.1 Canada Outdoor Advertising Market by Value
Table 22: Canada Outdoor Advertising Market by Value (2013-2017)
4.4.2 Canada Outdoor Advertising Market Forecast by Value
Table 23: Canada Outdoor Advertising Market Forecast by Value (2018-2022)
5. Market Dynamics
5.1 Growth Drivers
5.1.1 Emerging Middle Class Population
Table 24: Global Middle Class Population (2015-2028)
5.1.2 Rising Urban Population
Table 25: Global Urban Population (2012-2016)
5.1.3 Infrastructure Investments in Infrastructure
5.1.4 Emergence of Digital Displays
5.2 Key Trends & Developments
5.2.1 Domination of Digital Out of Home(DOOH) Advertising
5.2.2 Increased Preference Towards Beacons Technology
5.2.3 Integration of Mobile Devices with OOH
5.3 Challenges
5.3.1 Impact on Tourism Industry
5.3.2 Stringent Regulations
6. Competitive Landscape
6.1 Global Market
6.1.1 Market Cap Comparison- Key Players
Table 26: Market Cap Comparison- Key Players (2016)
6.1.2 Revenue Comparison - Key Players
Table 27: Revenue Comparison- Key Players (2016)
6.1.3 Global Outdoor Advertising Market Share by Company
Table 28: Global Outdoor Advertising Market Share by Company (2016)
6.2 The U.S. Market
6.2.1 The U.S. Outdoor Advertising Market Share by Company
Table 29: The U.S. Outdoor Advertising Market Share by Company (2016)
6.3 The U.K.
6.3.1 The U.K. Outdoor Advertising Market Share by Company
Table 29: The U.K. Outdoor Advertising Market Share by Company (2016)
7. Company Profiles
7.1 JCDecaux
7.1.1 Business Overview
Table 31: JCDecaux Revenue Share by Segment (2016)
7.1.2 Financial Overview
Table 32: JCDecaux Revenue and Net Profit (2012-2016)
7.1.3 Business Strategies
Table 33: JCDecaux R&D Expenditure (2014-2016)
7.2 iHeartMedia Inc. (Clear Channel Outdoor Holdings, Inc.)
7.2.1 Business Overview
Table 34: iHeartMedia, Inc. (CCO) Revenue Share by Segment (2016)
7.2.2 Financial Overview
Table 35: iHeartMedia Inc. (CCO) Revenue and Net loss (2012-2016)
7.2.3 Business Strategies
Table 36: iHeartMedia Inc. (CCO) Advertising expenses (2014-2016)
7.3 Outfront Media Inc.
7.3.1 Business Overview
Table 37: Outfront Media Inc. Revenue Share by Segment (2016)
7.3.2 Financial Overview
Table 38: Outfront Media Inc. Revenue and Net Profit (2012-2016)
7.3.3 Business Strategies
7.4 Lamar Advertising Company
7.4.1 Business Overview
7.4.2 Financial Overview
Table 39: Lamar Advertising Company Revenue and Net Profit (2012-2016)
7.4.3 Business Strategies
Table 40: Lamar Advertising Company Direct Advertising Expenses (2012-2016)

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