Global Outdoor Advertising Market: Insights, Trends and Forecast (2020-2024)

Global Outdoor Advertising Market: Insights, Trends and Forecast (2020-2024)

The global outdoor advertising market value is forecasted to reach US$54.13 billion in 2024, growing at a CAGR of 5.1%, for the period spanning from 2020 to 2024. The factors such as booming tourism industry, growing programmatic digital display Ad spending, increasing urban populace, accelerating economic growth and improving consumer confidence are expected to drive the market. However, growth of the industry would be challenged by outbound telemarketing market growth in developing economies, intensive competition and stringent regulations. A few notable trends include intensifying DOOH advertising market, rising street furniture outdoor advertising market, market consolidation, launch of innovative out-of-home advertisement tools and developing beacon technology fondness.

Outdoor advertising helps the advertiser to reach that audience who do not have access to traditional advertisements such as young generation, corporate guys and middle-class population thus allowing the advertiser to target particular demographics, ages, income, and ethnic groups. The popular outdoor advertising categories are billboards, street furniture, transit and alternative advertising. Presently, billboards are the most demand medium owing to high demand for digital billboards in malls and other tourist infrastructures in various countries.

The fastest growing regional market is the U.S. due to rising digital OOH promotion tools such as a jukebox, spectacular and signage adoption by the corporates, restaurant owners and telecom sector to endorse their products and target the moving populous in different areas.

Scope of the report:

The report provides a comprehensive analysis of the global outdoor advertisement market, segmented on the basis of types i.e. billboards, street furniture and transit.
The major regional markets (US, UK, Australia and Canada) have been analysed.
The market dynamics such as growth drivers, market trends and challenges are analysed in-depth.
The competitive landscape of the market, along with the company profiles of leading players i.e. JCDecaux SA, Clear Channel Outdoor Holdings, Inc., Lamar Advertising Company, Outfront Media Inc., APG|SGA Group and Ströer SE & Co. KGaA. are also presented in detail.

Key Target Audience:

Outdoor Advertisement Medium Manufacturers
Raw Material Suppliers
End Users (Hospitality, E-Commerce, Real Estate, Retail)
Consulting Firms
Investment Banks
Government Bodies & Regulating Authorities


1. Market Overview
1.1 Advertising
Table 1: Types of Advertising
1.2 Outdoor Advertising
Table 2: Types of Outdoor Advertising
2. Global Advertising Market Analysis
2.1 Global Advertising Market Value
Table 3: Global Advertising Market Value (2015-2019)
2.2 Global Advertising Market Value Forecast
Table 4: Global Advertising Market Value Forecast (2020-2024)
2.3 Global Advertising Market Value by Segments
Table 5: Global Advertising Market Value by Segments (2019)
2.4 Global Advertising Expenditures YoY Change by Segments
Table 6: Global Advertising Expenditures YoY Change by Segments (2019)
2.5 Global Advertising Expenditures by Country
Table 7: Global Advertising Expenditures by Country (2019)
3. Global Outdoor Advertising Market Analysis
3.1 Global Outdoor Advertising Market Value
Table 8: Global Outdoor Advertising Market Value (2015-2019)
3.2 Global Outdoor Advertising Market Value Forecast
Table 9: Global Outdoor Advertising Market Value Forecast (2020-2024)
3.3 Global Outdoor Advertising Market Value by Segments
Table 10: Global Outdoor Advertising Market Value by Segments (2019)
3.4 Global Outdoor Advertising Market Value by Country
Table 11: Global Outdoor Advertising Market Value by Country (2019)
4. Regional Outdoor Advertising Market Analysis
4.1 The U.S.
4.1.1 The U.S. Outdoor Advertising Market Value
Table 12: The U.S. Outdoor Advertising Market Value (2015-2019)
4.1.2 The U.S. Outdoor Advertising Market Value Forecast
Table 13: The U.S. Outdoor Advertising Market Value Forecast (2020-2024)
4.1.3 The U.S. Outdoor Advertising Market Value by Segments
Table 14: The U.S. Outdoor Advertising Market Value by Segments (2019)
4.2 The U.K.
4.2.1 The U.K. Outdoor Advertising Market Value
Table 15: The U.K. Outdoor Advertising Market Value (2015-2019)
4.2.2 The U.K. Outdoor Advertising Market Value Forecast
Table 16: The U.K. Outdoor Advertising Market Value Forecast (2020-2024)
4.2.3 The U.K. Outdoor Advertising Market Value by Segments
Table 17: The U.K. Outdoor Advertising Market Value by Segments (2019)
4.3 Australia
4.3.1 Australia Outdoor Advertising Market Value
Table 18: Australia Outdoor Advertising Market Value (2015-2019)
4.3.2 Australia Outdoor Advertising Market Value Forecast
Table 19: Australia Outdoor Advertising Market Value Forecast (2020-2024)
4.3.3 Australia Outdoor Advertising Market Value by Segments
Table 20: Australia Outdoor Advertising Market Value by Segments (2019)
4.4 Canada
4.4.1 Canada Outdoor Advertising Market Value
Table 21: Canada Outdoor Advertising Market Value (2015-2019)
4.4.2 Canada Outdoor Advertising Market Value Forecast
Table 22: Canada Outdoor Advertising Market Value Forecast (2020-2024)
5. Market Dynamics
5.1 Growth Drivers
5.1.1 Booming Tourism Industry
Table 23: Global Tourism Industry Value & Volume (2015-2019)
5.1.2 Growing Programmatic Digital Display Ad Spending
Table 24: The U.S. Programmatic Digital Display Ad Spending (2015-2019)
5.1.3 Increasing Urban Populace
Table 25: Global Urban Population (2015-2019)
5.1.4 Accelerating Economic Growth
Table 26: Global Gross Domestic Product (GDP) per Capita (2015-2019)
5.1.5 Improving Consumer Confidence
Table 27: Consumer Confidence Index in the U.S. and Europe (2015-2019)
5.2 Key Trends and Developments
5.2.1 Intensifying DOOH Advertising Market
Table 28: Global DOOH Advertising Market Value Share (2019-2024)
5.2.2 Rising Street Furniture Outdoor Advertising Market
Table 29: The U.S. Street Furniture Outdoor Advertising Market Value Forecast (2019-2024)
5.2.3 Market Consolidation
Table 30: Global Outdoor Advertising Market Consolidations (2018)
5.2.4 Launch of Innovative Out-of-Home Advertisement Tools
5.2.5 Developing Beacon Technology Fondness
5.3 Challenges
5.3.1 Growing Outbound Telemarketing Market in Developing Economies
Table 31: Asia-Pacific Outbound Telemarketing Market Value Forecast (2019-2024)
5.3.2 Intense Competition
5.3.3 Stringent Regulations
6. Competitive Landscape
6.1 Global Outdoor Advertising Market
6.1.1 Key Players – Market Share Comparison
Table 32: Key Players - Market Share Comparison (2019)
6.1.2 Key Players – Revenue Comparison
Table 33: Key Players - Revenue Comparison (2019)
6.1.3 Key Players – Market Cap Comparison
Table 34: Key Players - Market Cap Comparison (2020)
6.2 The U.S. Outdoor Advertising Market
6.2.1 Key Players – Market Share Comparison
Table 35: Key Players - US Outdoor Advertising Market Share Comparison (2019)
6.3 The U.K. Outdoor Advertising Market
6.3.1 Key Players – Market Share Comparison
Table 36: Key Players - UK Outdoor Advertising Market Share Comparison (2019)
7. Company Profiles
7.1 JCDecaux SA
7.1.1 Business Overview
Table 37: JCDecaux Segment Description
7.1.2 Financial Overview
Table 38: JCDecaux Revenues and Net Income (2015-2019)
Table 39: JCDecaux Revenues by Segments (2019)
Table 40: JCDecaux Revenues by Region (2019)
7.1.3 Business Strategies
7.2 Clear Channel Outdoor Holdings, Inc.
7.2.1 Business Overview
7.2.2 Financial Overview
Table 41: CCO Revenues and Net Income (Loss) (2015-2019)
Table 42: CCO Revenues by Segments (2019)
7.2.3 Business Strategies
7.3 Lamar Advertising Company
7.3.1 Business Overview
7.3.2 Financial Overview
Table 43: Lamar Advertising Net Revenues and Net Income (2015-2019)
Table 44: Lamar Advertising Net Revenues by Segments (2019)
7.4 Outfront Media Inc.
7.4.1 Business Overview
7.4.2 Financial Overview
Table 45: Outfront Media Revenues and Net Income (Loss) (2015-2019)
Table 46: Outfront Media Revenues by Segments (2019)
Table 47: Outfront Media Revenues by Region (2019)
7.4.3 Business Strategies
7.5 APG|SGA Group
7.5.1 Business Overview
7.5.2 Financial Overview
Table 48: APG|SGA Group Revenues and Net Income (2015-2019)
Table 49: APG|SGA Group Revenues by Region (2019)
7.5.3 Business Strategies
7.6 Ströer SE & Co. KGaA
7.6.1 Business Overview
7.6.2 Financial Overview
Table 50: Ströer Revenues and Profit (Loss) (2014-2018)
Table 51: Ströer Revenues by Segments (2018)
7.6.3 Business Strategies

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