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Global Outdoor Advertising Market Report: 2016 Edition

Global Outdoor Advertising Market Report: 2016 Edition

Outdoor advertising also called as out-of-home advertising, includes any type of advertising that reaches the consumers when they are outside their homes. This form of advertising works all the seven days of the week and twenty-four hours a day. Outdoor advertising consist of three major segments: advertising on street furniture, advertising on and in public transportation vehicles, station and airports and advertising on billboard. Other outdoor advertising activities, such as advertising on shopping trolleys or in gas stations are grouped together. The global outdoor advertising market is growing due to rising trend of digital content replacing traditional posters and billboards worldwide.

The key factors driving the growth of the outdoor advertising market are growing digital outdoor advertising market, growing mobile audience, rising display market, growing urbanization, fragmentation of all major media and growing global economy. Some of the noteworthy trends and developments of this industry are innovation in outdoor advertising, improving new measurement and addressability opportunities in digital outdoor advertising, new alternative outdoor advertising media solutions and low cost advertising medium. However, the expansion of global outdoor advertising market is hindered by stringent regulations and billboard operators as permit holders.

The report “Global Outdoor Advertising Market” provides an in-depth analysis of the global market along with a detailed study of major regional markets. The major trends, growth drivers as well as issues being faced by the industry are being presented in this report. The four major players in the industry, JC Decaux, Clear Channel Outdoor, CBS Corporation and Lamar Advertising Company are being profiled.

By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.


1. Market Overview
1.1 Advertising Industry
1.2 Outdoor Advertising
1.2.1 Advantages of Outdoor Advertising
2. Outdoor Advertising Market Analysis
2.1 Global Advertising Market
Market Value
Breakdown by Medium
Breakdown by Region
2.2 Global Outdoor Advertising Market
Market Value
Market Segmentation
Regional Growth
Major End Markets
2.2 Outdoor Advertising - Regional Analysis
2.2.1 The US Outdoor Advertising Market
Market Value
Breakdown by Medium
2.2.2 UK Outdoor Advertising Market
Market Value
Market Segments
Digital Outdoor Advertising
Top Advertisers
2.2.3 Japan Outdoor Advertising Market
Market Overview
Breakdown by Medium
2.2.4 Australia Outdoor Advertising Market
Market Value
Breakdown by Medium
2.2.5 New Zealand Outdoor Advertising Market
Market Value
Breakdown by Medium
2.2.6 South Korea Outdoor Advertising Market
Market Value
Breakdown by Medium
2.2.7 Sweden Outdoor Advertising Market
Market Value
2.2.8 Canada Outdoor Advertising Market
Market Value
3. Market Dynamics
3.1 Growth Drivers
3.1.1 Growing Mobile Audience
3.1.2 Growing Digital Outdoor Advertising Market
3.1.3 Increasing Urbanization
3.1.4 Rising Display Market
3.1.5 Economic Growth
3.1.6 Growing Fragmentation of All Major Media
3.2 Trends and Development
3.2.1 Increasing Innovation in Outdoor Advertising
3.2.2 New Measurement and Addressability Opportunities
3.2.3 New Alternative Outdoor Advertising Media Solutions
3.2.4 A Low-Cost Advertising Medium
3.3 Challenges
3.3.1 Stringent Regulations
3.3.2 Billboard Operators as Permit Holders
4. Competitive Landscape
4.1 US
4.2 Canada
5. Company Profiles
5.1 JC Decaux
5.1.1 Business Overview
5.1.2 Financial Overview
5.1.3 Business Strategies
5.2. Clear Channel Outdoor Holdings, Inc.
5.2.1 Business Overview
5.2.2 Financial Overview
5.2.3 Business Strategies
5.3 CBS Corporation
5.3.1 Business Overview
5.3.2 Financial Overview
5.3.3 Business Strategies
5.4 Lamar Advertising Company
5.4.1 Business Overview
5.4.2 Financial Overview
5.4.3 Business Strategies
6. Market Outlook
6.1 Market Forecast
6.2 Forecast Methodology
6.2.1 Dependent and Independent Variables
6.2.2 Correlation Analysis
6.2.3 Regression Analysis
List of Charts
Account-Based Model
Outdoor Advertising Segments
Global Advertising Expenditure Market (2012-2016E)
Global Advertising Expenditure by Region (2014)
Global Advertising Expenditure Share by Medium (2015)
Top Ten Contributors to Advertising Expenditure Growth (2015‐2018E)
Global Outdoor Advertising Market (2010-2015)
Global Outdoor Advertising Market by Segment (2014)
Global Outdoor Advertising Market CAGR by Region (2014-2019E)
Top Ten Outdoor Advertising Expenditure by Industry (2015E)
Physical vs. Digital Outdoor Advertising Growth CAGR by Region (2014-2019E)
The US Outdoor Advertising Market (2010-2015)
The US Advertising Market by Medium (2015)
The US Digital Outdoor Advertising Market (2011-2016E)
UK Outdoor Advertising Market (2010-2015)
UK Outdoor Advertising Market by Segment (2010-2015)
Top Ten UK Outdoor Advertising Market by Categories (February 2014-January 2015)
UK Digital Outdoor Advertising Market (2009-2014)
UK Advertising Expenditure Change by Media Type (2015)
Japanese Advertising Expenditure (2009-2014)
Japanese Advertising Expenditure by Medium (2014)
Japanese Advertising Expenditure by Industry (2014)
Australian Outdoor Advertising Market (2010-2015)
Australian Advertising Market by Medium (2012-2014)
New Zealand Outdoor Advertising Market (2009-2014)
New Zealand Advertising Expenditure (2009-2014)
New Zealand Advertising Market by Media Type (2012-2014)
South Korea Outdoor Advertising Market (2014-2016E)
South Korea Advertising Expenditure by Medium (2015)
Sweden Outdoor Advertising Market (2008-2015E)
Canadian Outdoor Advertising Market (2009-2014)
Canadian Outdoor Advertising Market by Panels (2014)
Global Smartphone Connections and Tablet Active Devices (2014-2019E)
Global Urban Population (2007-2014)
Global GDP Growth (2006-2014)
Outdoor Advertising Growth CAGR with Increasing Regulation by Region (2014-2019E)
The US Outdoor Advertising Market Share by Company (2014)
Canada Outdoor Advertising Market Share by Company (2014)
JC Decaux Revenue by Business Segment (2014)
JC Decaux Revenue by Region (2014)
JC Decaux Revenue and Net Income (2010-2014)
Clear Channel Outdoor Holding, Inc. Revenue by Business Segment (2014)
Clear Channel Outdoor Holding, Inc. Revenue and Net Income (2010-2014)
CBS Corporation Revenue by Business Segments (2014)
CBS Corporation Revenue and Net Income (2010-2014)
Lamar Advertising Business Segments (2014)
Lamar Advertising Revenue and Net Income (2010-2014)
Global Outdoor Advertising Market Forecast (2014-2019E)
List of Tables
Dependent & Independent Variables (2010–2015)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output

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