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Global Online Apparel & Footwear Market Report: Insights, Trends and Forecast (2019-2023)

Global Online Apparel & Footwear Market Report: Insights, Trends and Forecast (2019-2023)

The global online apparel and footwear market is estimated to reach US$679 billion in 2023, growing at a CAGR of 10.29% for the period spanning 2018-2023. The growth of the market has been driven by increasing internet access, increasing disposable income, rising youth population, growing smartphone penetration, rising fashion preference, and changing lifestyle. However, growth of the market would be challenged by quality issues, additional charges and digital payment failures. Some of the noteworthy trends of the market include personalization, budding voice commerce, brick and mortar expansion of digitally native brands and technological innovations.

The global online apparel and footwear market can be segmented into two broad segments: Apparel and Footwear. In 2018, apparel was the dominant segment because of the driving factors such as rapidly changing fashion, increasing affluence of western culture and growing internet penetration.

The fastest growing regional market is the U.S. due to rapidly altering fashion, low price points, customized products and speed of delivery. China represents one of the largest online apparel and footwear market and is already well-penetrated at developed market levels. Europe is an emerging market where growth lies in increasing use of digital payment systems, huge customer base, and availability of a broad range of products and brands and investment in marketing and promotional activities.

Scope of the Report:

  • The report provides a comprehensive analysis of the global online apparel and footwear market, segmented into Apparel and Footwear segments.
  • The major regional and country markets (U.S., Europe and China) have been analyzed, along with specific focus on the European countries (Germany, UK, France, Italy and Spain).
  • The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
  • The competitive landscape of the market, along with the company profiles of leading players (Amazon.com, Inc., ASOS Plc., Zalando SE, Boohoo Group Plc, NIKE Inc., and Adidas) are also presented in detail.
Key Target Audience:
  • Apparel and Footwear Manufacturers
  • Apparel and Footwear Distributors/Wholesalers
  • Consulting Firms
  • Investment Banks
  • Government Bodies & Regulating Authorities.


1. Market Overview 18
1.1 Introduction
1.2 Online Shopping Segments
Table 1: Online Shopping Segments
1.3 Online Selling Products
Table 2: Types of Online Selling Products
1.4 Apparel
Table 3: Online Apparel Market Segmentation
1.5 Footwear
Table 4: Online Footwear Market Segmentation
2. Global Market Analysis
2.1 Global Online Apparel & Footwear Market Forecast by Value
Table 5: Global Online Apparel & Footwear Market Forecast by Value (2018-2023)
2.2 Global Online Apparel & Footwear Market Share
Table 6: Global Online Apparel & Footwear Market Share (2018)
2.3 Global Online Apparel Market Forecast by Value
Table 7: Global Online Apparel Market Forecast by Value (2018-2023)
2.3.1 Global Online Apparel Average Revenue per User (ARPU) Forecast
Table 8: Global Online Apparel Average Revenue per User (ARPU) Forecast (2018-2023)
2.4 Global Online Footwear Market Forecast by Value
Table 9: Global Footwear Market Forecast by Value (2018-2023)
2.5 Global Online Apparel & Footwear Penetration
Table 10: Global Online Apparel & Footwear Market Penetration (2014-2023)
3. Regional Market Analysis
3.1 The U.S.
3.1.1 The U.S. Online Apparel Market Forecast by Value
Table 11: The U.S. Online Apparel Market Forecast by Value (2018-2023)
3.1.2 The U.S. Online Apparel Market Forecast by Number of Users
Table 12: The U.S. Online Apparel Market Forecast by Number of Users (2018-2023)
3.1.3 The U.S. Online Footwear Market Forecast by Value
Table 13: The U.S. Online Footwear Market Forecast by Value (2018-2023)
3.1.4 The U.S. Online Footwear Market Forecast by Number of Users
Table 14: The U.S. Online Footwear Market Forecast by Number of Users (2018-2023)
3.1.5 The U.S. Online Apparel & Footwear Penetration
Table 15: The U.S. Online Apparel & Footwear Penetration (2014-2018)
3.2 Europe
3.2.1 Europe Online Apparel & Footwear Market by Value
Table 16: Europe Online Apparel & Footwear Market by Value (2014-2018)
3.2.2 Europe Online Apparel & Footwear Market Forecast by Value
Table 17: Europe Online Apparel & Footwear Market Forecast by Value (2019-2023)
3.2.3 Europe Online Apparel & Footwear Market Penetration
Table 18: Europe Online Apparel & Footwear Market Penetration (2014-2018)
3.2.4 Germany Online Apparel & Footwear Market by Value
Table 19: Germany Online Apparel & Footwear Market by Value (2014-2018)
3.2.5 Germany Online Apparel & Footwear Market Forecast by Value
Table 20: Germany Online Apparel & Footwear Market Forecast by Value (2019-2023)
3.2.6 Germany Online Apparel & Footwear Market Penetration
Table 21: Germany Online Apparel & Footwear Market Penetration (2014-2018)
3.2.7 UK Online Apparel & Footwear Market by Value
Table 22: UK Online Apparel & Footwear Market by Value (2014-2018)
3.2.8 UK Online Apparel & Footwear Market Forecast by Value
Table 23: UK Online Apparel & Footwear Market Forecast by Value (2019-2023)
3.2.9 UK Online Apparel & Footwear Market Penetration
Table 24: UK Online Apparel & Footwear Market Penetration (2014-2018)
3.2.10 France Online Apparel & Footwear Market by Value
Table 25: France Online Apparel & Footwear Market by Value (2014-2018)
3.2.11 France Online Apparel & Footwear Market Forecast by Value
Table 26: France Online Apparel & Footwear Market Forecast by Value (2019-2023)
3.2.12 France Online Apparel & Footwear Market Penetration
Table 27: France Online Apparel & Footwear Market Penetration (2014-2018)
3.2.13 Italy Online Apparel & Footwear Market by Value
Table 28: Italy Online Apparel & Footwear Market by Value (2014-2018)
3.2.14 Italy Online Apparel & Footwear Market Forecast by Value
Table 29: Italy Online Apparel & Footwear Market Forecast by Value (2019-2023)
3.2.15 Italy Online Apparel & Footwear Market Penetration
Table 30: Italy Online Apparel & Footwear Market Penetration (2014-2018)
3.2.16 Spain Online Apparel & Footwear Market by Value
Table 31: Spain Online Apparel & Footwear Market by Value (2014-2018)
3.2.17 Spain Online Apparel & Footwear Market Forecast by Value
Table 32: Spain Online Apparel & Footwear Market Forecast by Value (2019-2023)
3.2.18 Spain Online Apparel & Footwear Market Penetration
Table 33: Spain Online Apparel & Footwear Market Penetration (2014-2018)
3.3 China
3.3.1 China Online Apparel Market Forecast by Value
Table 34: China Online Apparel Market Forecast by Value (2018-2023)
3.3.2 China Online Apparel Market Forecast by Number of Users
Table 35: China Online Apparel Market Forecast by Number of Users (2018-2023)
3.3.3 China Online Footwear Market Forecast by Value
Table 36: China Online Footwear Market Forecast by Value (2018-2023)
3.3.4 China Online Footwear Market Forecast by Number of Users
Table 37: China Online Footwear Market Forecast by Number of Users (2018-2023)
4. Market Dynamics
4.1 Growth Drivers
4.1.1 Rising Global Population
Table 38: Global Population by Age Group (2017-2030)
4.1.2 Upsurge in Economic Growth
Table 39: Global GDP Per Capita (2014-2018)
4.1.3 Increasing E-commerce Penetration
Table 40: Online Apparel/ Footwear Growth vs. Store Growth (2014-2018)
4.1.4 Rising Mobile E-Commerce
Table 41: Global Mobile Commerce Sales Forecast (2018-2023)
4.1.5 Expanding Social Commerce Influence
Table 42: Social Engagement Study (2018)
4.2 Key Trends & Developments
4.2.1 Personalization
4.2.3 Budding Voice Commerce
4.2.4 Brick and Mortar Expansion of Digitally Native Brands
Table 43: Digitally Native Brand with Brick and Mortar Stores (2018)
4.2.5 Acquisitions Support Higher Valuation Multiples
Table 44: Acquisitions in Online Apparel and Footwear Market (2018)
4.2.6 Technological Innovation
4.3 Challenges
4.3.1 Quality and Size Issues
4.3.2 Delivery and Logistics
4.3.3 Additional Charges
4.3.4 Ambiguous Return and Guarantee Policies
4.3.5 Online Payment Failures
5. Competitive Landscape
5.1 Global Market
5.1.1 Revenue and Market Cap Comparison
Table 45: Key Players - Revenue & Market Cap Comparison (2018)
5.1.2 Amazon Online Apparel & Footwear Market Share
Table 46: Amazon Online Apparel & Footwear Market Share (2014-2018)
5.1.3 Key Players-Customer Productivity Comparison
Table 47: Key Player-Customer Productivity Comparison (2018)
5.1.4 Key Players- Supply Chain Comparison
Table 48: Key Players- Supply Chain Comparison (2017/2018)
5.1.5 Key Players- Same Day Delivery Cost Comparison
Table 49: Key Players- Same Day Delivery Cost Comparison (2017/2018)
5.1.6 Key Players- Return Options Comparison
Table 50: Key Players- Return Options Comparison (2017/2018)
5.1.7 Key Players-Standard Delivery Cost Comparison
Table 51: Key Players-Standard Delivery Cost Comparison (2017/2018)
5.1.8 Key Players-Next Day Delivery Cost Comparison
Table 52: Key Players-Next Day Delivery Cost Comparison (2017/2018)
5.1.9 Key Players-Return Timing Comparison
Table 53: Key Players-Return Timing Comparison (2017/2018)
5.2 The U.S. Market
5.2.1 The U.S. Top Companies Online Apparel & Footwear Sales
Table 54: The U.S. Top Companies Online Apparel & Footwear Sales (2017/2018)
6. Company Profiles
6.1 Amazon.com, Inc.
6.1.1 Business Overview
6.1.2 Financial Overview
Table 55: Amazon.com, Inc. Net Sales and Net Income (2014-2018)
Table 56: Amazon.com, Inc. Net sales by Region (2018)
6.1.3 Business Strategies
6.2 ASOS Plc.
6.2.1 Business Overview
6.2.2 Financial Overview
Table 57: ASOS Plc. Revenue and Profit (2014-2018)
Table 58: ASOS Plc. Revenue by Region (2018)
6.2.3 Business Strategies
6.3 Zalando SE
6.3.1 Business Overview
6.3.2 Financial Overview
Table 59: Zalando SE Revenue and Net Income (2014-2018)
Table 60: Zalando SE Revenue by Segment (2018)
Table 61: Zalando SE Revenue by Region (2018)
6.3.3 Business Strategies
6.4 Boohoo Group Plc.
6.4.1 Business Overview
6.4.2 Financial Overview
Table 62: Boohoo Group Revenue and Profit (2015-2019)
Table 63: Boohoo Group Revenue by Region (2019)
6.4.3 Business Strategies
6.5 Nike Inc.
6.5.1 Business Overview
6.5.2 Financial Overview
Table 64: Nike Inc. Revenue and Net Income (2014-2018)
Table 65: Nike Inc. Revenue by Region (2018)
6.5.3 Business Strategies
6.6 Adidas AG
6.6.1 Business Overview
6.6.2 Financial Overview
Table 66: Adidas AG Net Sales and Net Income (2014-2018)
Table 67: Adidas Net Sales by Segment (2018)
Table 68: Adidas AG Net Sales by Region (2018)
6.6.3 Business Strategies

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