Global Cognac (VS, VSOP & XO) Market Report: Insights, Trends & Forecast (2019-2023)

Global Cognac (VS, VSOP & XO) Market Report: Insights, Trends & Forecast (2019-2023)

The global cognac consumption is estimated to reach 237 million 0.7 liter bottles in 2023, growing at a CAGR of 2.71% for the period spanning from 2019 to 2023. The factors such as rising premiumization trend, use of cognac as cocktail ingredients, demand for authentic and unique alcoholic brands, increasing millennials population and increasing knowledge about health benefits of cognac are expected to drive the market. However, growth of the industry will be challenged by competitive rivalry and restriction on alcohol advertising. A few notable trends include emergence of online distribution platforms, preference of cognac food, increasing demand for VS and personal consumption growth of alcoholic beverages in emerging countries.

The global cognac market is segmented into Very Special (VS), Very Superior Old Pale (VSOP or Reserve), Napoleon, Extra Old (XO). In the cognac market, VS accounted for the highest share in 2018.

The fastest growing regional market is Americas due to increasing disposable income and rising demand for luxury and premiumization of alcoholic beverages. The U.S. and China are highly established premium markets that contribute to significant shares in the global market. The increasing demand for cognac as a cocktail ingredient and its feature unlike other alcoholic beverages of not promoting headache stimulated the consumption of cognac. Asia represents one of the largest markets for cognac and is already a well-penetrated market.

Scope of the report:

  • The report provides a comprehensive analysis of the global cognac market, segmented into Very Special (VS), Very Superior Old Pale (VSOP or Reserve), Napoleon, Extra Old (XO).
  • The major regional markets (Americas, Asia, Europe, Africa & Oceania) have been analyzed, along with country coverage of the US and China.
  • The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
  • The competitive landscape of the market, along with the company profiles of leading players (Suntory Holdings Limited, Pernod Ricard, LVMH and Rémy Cointreau ) are also presented in detail.


  • Key Target Audience:
  • Cognac Manufacturers
  • Raw Material Suppliers
  • End Users
  • Consulting Firms
  • Investment Banks
  • Government Bodies & Regulating Authorities


1. Market Overview
1.1 Cognac
1.2 History
1.3 Classification of Cognac
Table 1: Classification of Cognac
1.4 Cognac Regions
Table 2: Properties of the Cognac AOC
1.5 Manufacturing Process
Table 3: Manufacturing Process of Cognac
2. Global Market
2.1 Global Cognac Production Area and Output
Table 4: Global Cognac Production Area and Output (2014-2018)
2.2 Global Cognac Production Area and Output Forecast
Table 5: Global Cognac Production Area and Output Forecast (2019-2023)
2.3 Global Cognac White Wine Production Volume by Cru
Table 6: Global Cognac White Wine Production Volume by Cru (2018)
2.4 Global Cognac White Wine Production Share by Cru
Table 7: Global Cognac White Wine Production by Segments (2018)
2.5 Global Cognac Consumption by Volume
Table 8: Global Cognac Consumption by Volume (2014-2018)
2.6 Global Cognac Consumption Forecast by Volume
Table 9: Global Cognac Consumption Forecast by Volume (2019-2023)
2.7 Global Cognac Volume Depletion
Table 10: Global Cognac Volume Depletion (2014-2018)
2.8 Global Cognac Volume Depletion Forecast
Table 11: Global Cognac Volume Depletion Forecast (2019-2023)
2.9 Global Cognac Stock Volume and Rotation
Table 12: Global Cognac Stock Volume and Rotation (2014-2018)
2.10 Global Cognac Stock Volume and Rotation Forecast
Table 13: Global Cognac Stock Volume and Rotation Forecast (2019-2023)
2.11 Global Cognac Inventory Share by Type
Table 14: Global Cognac Inventory Share by Type (2014-2018)
2.12 Global Cognac Inventory Share Forecast by Type
Table 15: Global Cognac Inventory Share Forecast by Type (2019-2023)
2.13 Global Cognac Shipment Volume Share by Type
Table 16: Global Cognac Shipment Volume Share by Type (2018)
2.14 Global Cognac Shipment Volume by Region
Table 17: Global Cognac Shipment Volume by Region (2018)
2.15 VS Cognac Shipment Volume Forecast
Table 18: VS Cognac Shipment Volume Forecast (2018-2023)
2.16 VS Cognac Shipment Volume by Region
Table 19: VS Cognac Shipment Volume by Region (2018)
2.17 VSOP Cognac Shipment Volume Forecast
Table 20: VSOP Cognac Shipment Volume Forecast (2018-2023)
2.18 VSOP Cognac Shipment Volume by Region
Table 21: VSOP Cognac Shipment Volume by Region (2018)
2.19 XO Cognac Shipment Volume Forecast
Table 22: XO Cognac Shipment Volume Forecast (2018-2023)
2.20 XO Cognac Shipment Volume by Region
Table 23: XO Cognac Shipment Volume by Region (2018)
2.21 Global Cognac Shipment Share by Destination
Table 24: Global Cognac Shipment Share by Destination (2019)
2.22 Global Cognac Shipment Volume by Country
Table 25: Global Cognac Shipment Volume by Country (2018)
3. Regional Market
3.1 Americas
3.1.1 Americas Cognac Shipment Volume Forecast
Table 26: Americas Cognac Shipment Volume Forecast (2018-2023)
3.1.2 Americas Cognac Shipment Volume by Type
Table 27: Americas Cognac Shipment Volume by Type (2018)
3.1.3 The U.S. Cognac Market Volume by Type
Table 28: The U.S. Cognac Market Volume by Type (2018)
3.1.4 The U.S. Cognac Consumption by Volume
Table 29: The U.S. Cognac Consumption by Volume (2014-2018)
3.1.5 The U.S. Cognac Consumption Forecast by Volume
Table 30: The U.S. Cognac Consumption Forecast by Volume (2019-2023)
3.2 Europe
3.2.1 Europe Cognac Shipment Volume Forecast
Table 31: Europe Market Forecast by Value (2018-2023)
3.2.2 Europe Cognac Shipment Volume by Type
Table 32: Europe Cognac Shipment Volume by Type (2018)
3.3 Asia
3.3.1 Asia Cognac Shipment Volume Forecast
Table 33: Asia Cognac Shipment Volume Forecast (2018-2023)
3.3.2 Asia Cognac Shipment Volume by Type
Table 34: Asia Cognac Shipment Volume by Type (2018)
3.3.3 China Cognac Market Volume by Type
Table 35: China Cognac Market Volume by Type (2018)
3.3.4 China Cognac Consumption by Volume
Table 36: China Cognac Consumption by Volume (2014-2018)
3.3.5 China Cognac Consumption Forecast by Volume
Table 37: China Cognac Consumption Forecast by Volume (2019-2023)
3.4 Africa
3.4.1 Africa Cognac Shipment Volume Forecast
Table 38: Africa Cognac Shipment Volume Forecast (2018-2023)
3.4.2 Africa Cognac Shipment Volume by Type
Table 39: Africa Cognac Shipment Volume by Type (2018)
3.5 Oceania
3.5.1 Oceania Cognac Shipment Volume Forecast
Table 40: Oceania Cognac Shipment Volume Forecast (2018-2023)
3.5.2 Oceania Cognac Shipment Volume by Type
Table 41: Oceania Cognac Shipment Volume by Type (2018)
4. Market Dynamics
4.1 Growth Drivers
4.1.1 Accelerating Economic Growth
Table 42: Global GDP per Capita (2014-2018)
4.1.2 Rising Millennials Population
Table 43: The U.S. Millennial Population Forecast (2016-2035)
4.1.3 Rising Premiumisation Trend
Table 44: The US Brandy & Cognac Market Growth (2018)
4.1.4 Rising Urban Population
Table 45: Global Urban Population (2014-2018)
4.1.5 Rising Female Population
Table 46: Global Female Population (2014-2018)
4.1.6 Usage of Cognac as Cocktail Ingredients
4.1.7 Demand for Authentic and Unique Brands of Alcoholic Beverages
4.1.8 Rising Knowledge about the Health Benefits of Cognac
4.2 Key Trends & Development
4.2.1 Emergence of Online Distribution Platforms
Table 47: Online Alcohol Delivery Leaders (2016-2018)
4.2.2 Rising Preference of Cognac Food
4.2.3 Increasing Demand for VS Cognac
4.2.4 Growth of Personal Consumption of Alcoholic Beverages in Emerging Countries
Table 48: Top 10 Performing Beverage Alcohol Market (2018-2023)
4.3 Challenges
4.3.1 Competitive rivalry
4.3.2 Restriction on Alcohol Advertising
5. Competitive Landscape
5.1 Global Market
5.1.1 Global Cognac Market-Revenue Comparison
Table 49: Global Cognac Market-Revenue Comparison (2018)
5.1.2 Global Cognac Market-Market Cap Comparison
Table 50: Global Cognac Market-Market Cap Comparison (2019)
5.1.3 Global Cognac Volume Share by Company
Table 51: Global Cognac Volume Share by Company (2014-2018)
5.2 The US
5.2.1 The US Cognac Volume Share by Company
Table 52: The US Cognac Volume Share by Company (2014-2018)
6. Company Profiles
6.1 Suntory Holdings Limited
6.1.1 Business Overview
Table 53: Suntory Holdings Limited Revenue by Segment (2018)
Table 54: Suntory Holdings Limited Revenue by Geographical Regions (2018)
Table 55: Suntory Holdings Limited Revenue and Profit (2014-2018)
6.1.2 Financial Overview
6.1.3 Business Strategies
6.2 Rémy Cointreau
6.2.1 Business Overview
6.2.2 Financial Overview
Table 56: Rémy Cointreau Revenue by Segments (2018)
Table 57: Rémy Cointreau Revenue by Region (2018)
Table 58: Rémy Cointreau Revenue and Profit (2014-2018)
6.2.3 Business Strategies
6.3 Pernod Ricard
6.3.1 Business Overview
6.3.2 Financial Overview
Table 59: Pernod Ricard Revenue by Geographical Area (2018)
Table 60: Pernod Ricard Net Sales and Net Profit (2014-2018)
6.3.3 Business Strategies
6.4 LVMH
6.4.1 Business Overview
6.4.2 Financial Overview
Table 61: LVMH Revenue by Segments (2018)
Table 62: LVMH Revenue by Region (2018)
Table 63: LVMH Revenue and Profit (2014-2018)
6.4.3 Business Strategies

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