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Global E-Cigarettes Market: Industry Analysis & Outlook (2016-2020)

Global E-Cigarettes Market: Industry Analysis & Outlook (2016-2020)

Electronic cigarettes, also known as E-cigarettes, electronic nicotine delivery systems (ENDS), EC, e-cigs or PVs, are battery operated devices designed to deliver nicotine with flavoring and other chemicals to users in vapor form instead of smoke. More than 250 different E-cigarette brands are currently operating in the market. E-cigarettes are often considered as safer alternatives to traditional tobacco smoking, which deliver nicotine by burning tobacco.

E-Cigarettes are classified into disposables, Cig-a-likes, E-cigars, E-juice and vape mode. The primary parts that make up an E-cigarette are a mouthpiece, a cartridge (tank), a heating element/atomizer, a microprocessor, a battery, and possibly a LED light on the end. E-cigarettes pose potential risks and benefits to the individual users.

The US is the largest market of E-cigarettes and is expected to grow further because of increasing number of tobacco smokers who are shifting to a safer alternative i.e. E-cigarettes. In European E-cigarette market, the UK is the fastest growing region with many upcoming small retailors and vendors, providing innovative & cost effective E-cigarettes.

The key factors driving the growth of the global E-cigarette market includes increasing E-cigarette users, reducing cigarette consumption, high prices of tobacco cigarettes, rising E-cigarette use among youngsters and growing youth population. However, there are certain factors which hinder the growth of the market like poor nicotine delivery and upcoming tough FDA approvals. The recent trends of the E-cigarette market are increasing awareness through advertising, increasing prevalence of ex-smokers, innovation, and many more.

The report offers in-depth analysis of the “Global E-Cigarette Market”. Competition is largely between the top most tobacco companies who have introduced e-cigarettes as it segments to compensate the falling market share of the conventional tobacco smoking segment. The E-cigarette companies that have been covered in the report include Imperial Tobacco Group PLC, Altria Group Inc., Japan Tobacco Inc., and Reynolds American Inc.


1. Market Overview
1.1 E-Cigarette
1.2 Types of E-Cigarette
Table 1: Types of E-Cigarettes
1.3 Anatomy of E-Cigarette
Table 2: Anatomy of E-Cigarette
1.4 Mechanism of E-Cigarette
1.5 Risk & Benefits
2. Global E-Cigarette Market
2.1 Global E-Cigarette Market by Value
Table 3: Global E-Cigarette Market by Value (2011-2015)
2.2 Global E-Cigarette Market Forecast by Value
Table 4: Global E-Cigarette Market Forecast by Value (2016-2020)
2.3 Global E-Cigarette Market by Component
2.3.1 Global E-Cigarette Devices Market by Value
Table 5: Global E-Cigarette Devices Market by Value (2011-2015)
2.3.2 Global E-Cigarette Devices Market Forecast by Value
Table 6: Global E-Cigarette Devices Market Forecast by Value (2016-2020)
2.3.3 Global E-Liquid Market by Value
Table 7: Global E-Liquid Market by Value (2011-2015)
2.3.4 Global E-Liquid Market Forecast by Value
Table 8: Global E-Liquid Market Forecast by Value (2016-2020)
2.4 Global E-Cigarette Market by Region
Table 9: Global E-Cigarette Market by Region (2015)
2.5 Global E-Cigarette Market by Sales Channels
2.5.1 E-Cigarette Devices
Table 10: Global E-Cigarette Devices Market by Sales Channels (2015)
2.5.2 E-Liquid
Table 11: Global E-Liquid Market by Sales Channels (2015)
3. The US
3.1 The US E-Cigarette Market by Value
Table 12: The US E-Cigarette Market by Value (2011-2015)
3.2 The US E-Cigarette Market Forecast by Value
Table 13: The US E-Cigarette Market Forecast by Value (2016-2020)
3.3 The US E-Cigarette Market by Volume
Table 14: The US E-Cigarette Market by Volume (2011-2015)
3.4 The US E-Cigarette Market Forecast by Volume
Table 15: The US E-Cigarette Market Forecast by Volume (2016-2020)
4. Europe
4.1 European E-Cigarette Smoking Prevalence by Region
Table 16: European E-Cigarette Smoking Prevalence by Region (2015)
4.2 European E-Cigarette Market by Value
Table 17: European E-Cigarette Market by Value (2011-2015)
4.3 European E-Cigarette Market Forecast by Value
Table 18: European E-Cigarette Market Forecast by Value (2016-2020)
4.4 European E-Cigarette Market by Volume
Table 19: European E-Cigarette Market by Volume (2011-2015)
4.5 European E-Cigarette Market Forecast by Volume
Table 20: European E-Cigarette Market Forecast by Volume (2016-2020)
4.6 The UK
4.6.1 The UK E-Cigarette Market by Value
Table 21: The UK E-Cigarette Market by Value (2011-2015)
4.6.2 The UK E-Cigarette Market Forecast by Value
Table 22: The UK E-Cigarette Market Forecast by Value (2016-2020)
4.6.3 The UK E-Cigarette Market by Volume
Table 23: The UK E-Cigarette Market by Volume (2011-2015)
4.6.4 The UK E-Cigarette Market Forecast by Volume
Table 24: The UK E-Cigarette Market Forecast by Volume (2016-2020)
5. Market Dynamics
5.1 Key Trends
5.1.1 Rising Awareness through Advertising
Table 25: The US Advertising Expenditure on E-Cigarettes (2011-2015)
5.1.2 Increasing Prevalence of Ex-Smokers
5.1.3 Introduction of Different Flavors & Nicotine Strengths
Table A: Different E-Cigarette Flavors & Nicotine Strengths (2015)
5.1.4 Increasing Trial Rate of E-Cigarettes
Table 26: Trial Rate of E-Cigarettes across Major Countries (2015)
5.1.5 Increasing Use of Novel Nicotine Products
5.1.6 Innovation
5.2 Growth Drivers
5.2.1 Increasing E-Cigarette Users
Table 27: E-Cigarette Users by Regions (2013-2018E)
5.2.2 Reducing Cigarette Consumption
Table 28: Global Cigarette Consumption per Person per Day (2009-2015)
5.2.3 High Price of Tobacco Cigarettes
Table 29: High Price of Tobacco Consumption by Region (2013-2018E)
5.2.4 Rising E-Cigarette Use among Youngsters
Table 30: Use of Tobacco Products by High School Students in the US (2015)
5.2.5 Growing Youth Population
Table 31: Global Youth Population (2010-2015)
5.3 Challenges
5.3.1 Poor Nicotine Delivery
5.3.2 Upcoming Tough FDA Approvals
6. Competitive Landscape
6.1 Global E-Cigarette Market
6.1.1 Revenue Comparison
Table 32: Global E-Cigarette Companies Revenue Comparison (2015)
6.1.2 Market Cap. Comparison
Table 33: E-Cigarette Market Cap. Comparison (2015)
6.2 The US E-Cigarette Market
6.2.1 Revenue Share Comparison by All Channels
Table 34: The US E-Cigarette Revenue Share by All Channels (May 2016)
6.2.2 Volume Share Comparison by All Channels
Table 35: The US E-Cigarette Volume Share by All Channel (May 2016)
6.2.3 Revenue Share Comparison by C-Stores
Table 36: The US E-Cigarette Revenue Share by C-Stores (May 2016)
6.2.4 Volume Share Comparison by C-Store
Table 37: The US E-Cigarette Volume Share by C-Store (May 2016)
6.2.5 Revenue Share Comparison by Brands
Table 38: The US E-Cigarette Revenue Share by Brand (May 2016)
6.2.6 Volume Share Comparison by Brands
Table 39: The US E-Cigarette Volume Share by Brand (May 2016)
7. Company Profiles
7.1 Imperial Tobacco Group PLC
7.1.1 Business Overview
Table 40: Imperial Tobacco Group PLC Revenue by Segment (2015)
7.1.2 Financial Overview
Table 41: Imperial Tobacco Group PLC Revenue and Net Income (2012-2015)
7.1.3 Business Strategies
7.2 Altria Group Inc.
7.2.1 Business Overview
Table 42: Altria Group Inc. Revenue Share by Segments (2015)
7.2.2 Financial Overview
Table 43: Altria Group Inc. Revenue and Net Income (2011-2015)
7.2.3 Business Strategies
7.3 Japan Tobacco Inc.
7.3.1 Business Overview
Table 44: Japan Tobacco Inc. Revenue Share by Segments (2015)
7.3.2 Financial Overview
Table 45: Japan Tobacco Inc. Revenue (2011-2015)
7.3.3 Business Strategies
7.4 Reynolds American Inc.
7.4.1 Business Overview
Table 46: Reynolds American Inc. Revenue Share by Segment (2015)
7.4.2 Financial Overview
Table 47: Reynolds American Inc. Revenue and Net Income (2011-2015)
7.4.3 Business Strategies

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