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China Spirits Market with Focus on Baijiu: Industry Analysis & Outlook (2019-2023)

China Spirits Market with Focus on Baijiu: Industry Analysis & Outlook (2019-2023)

Baijiu is a traditional drink of China that closely resembles Vodka in its fragrance. It is made by a distillation process that uses ingredients like sorghum, wheat or rice depending upon the desired taste. The volume of alcohol is mostly greater than 30% and goes up to 60% in some varieties. It is among the top seven spirits in the world among Whiskey, Vodka, Brandy, Tequila, Rum and Gin.

Baijiu is distinct due to its large variety of taste, its unique production process and the historical value it holds. It has 12 types of aromas and around 10,000 varieties of final tastes. In modern days, this liquor consumption has been influenced by various social and cultural changes that have taken place over the years in China.

The Chinese spirits industry growth is expected to be driven by the increasing urban populace, growing influence of western culture, peer influence on youngsters and accelerating disposable income. The market is trending with the growing E-commerce retail sales and rising private baijiu consumption. However, there are some growth hindering factors in the industry such as the growing fruit juice demand and stringent regulations.

Presently, baijiu is the most consumed spirits product type in China attributable to the extraordinary flavour product profile offered by the key players and the rising preference for rice aroma (light taste) drinks by the Chinese female working class population.

“China Spirits Market with Focus on Baijiu: Industry Analysis & Outlook (2019-2023)” by Koncept Analytics provides an extensive research and detailed analysis of the present market along with future outlook. Key players i.e. Kweichow Moutai Co. Ltd., Wuliangye Yibin Co. Ltd, Jiangsu Yanghe Brewery Joint-Stock Co Ltd and Luzhou Laojiao Co. Ltd are being profiled along with their respective financials and growth strategies.


1. Market Overview
1.1 Introduction
Table 1: Classification of Chinese Spirits
1.2 Classification
Table 2: Types of Baijiu Manufacturing Techniques
1.3 Supply Chain
Table 3: Chinese Spirits Supply Chain
2. China Spirits Market
2.1 China Spirits Market Value
Table 4: China Spirits Market Value (2014-2018)
2.2 China Spirits Market Value Forecast
Table 5: China Spirits Market Value Forecast (2019-2023)
2.3 China Spirits Market Value by Segments
Table 6: China Spirits Market Value by Segments (2018)
2.4 China Spirits Market Value by Distribution Channels
Table 7: China Spirits Market Value by Distribution Channels (2018)
2.5 China Spirits Consumption Volume
Table 8: China Spirits Consumption Volume (2014-2018)
2.6 China Spirits Consumption Volume Forecast
Table 9: China Spirits Consumption Volume Forecast (2019-2023)
2.7 China Spirits Consumption Volume by Segments
Table 10: China Spirits Consumption Volume by Segments (2018)
2.8 China Premium Spirits Consumption Volume Forecast
Table 11: China Premium Spirits Consumption Volume Forecast (2018-2023)
2.9 China Premium Spirits Consumption Volume by Segments
Table 12: China Premium Spirits Consumption Volume by Segments (2018)
3. China Baijiu Market
3.1 China Baijiu Market Value
Table 13: China Baijiu Market Value (2014-2018)
3.2 China Baijiu Market Value Forecast
Table 14: China Baijiu Market Value Forecast (2019-2023)
3.3 China Baijiu Market Value by Segments
Table 15: China Baijiu Market Value by Segments (2018)
3.3.1 China Strong Flavour Baijiu Market Value Forecast
Table 16: China Strong Flavour Baijiu Market Value Forecast (2018-2023)
3.3.2 China Sauce Flavour Baijiu Market Value Forecast
Table 17: China Sauce Flavour Baijiu Market Value Forecast (2018-2023)
3.4 China Baijiu Consumption Volume Forecast
Table 18: China Baijiu Consumption Volume Forecast (2018-2023)
3.5 China Premium Baijiu Consumption Volume Forecast
Table 19: China Premium Baijiu Consumption Volume Forecast (2018-2023)
3.6 China Premium Baijiu Consumption Volume by Segments
Table 20: China Premium Baijiu Consumption Volume by Segments (2018)
3.6.1 China Ultra-Premium Baijiu Consumption Volume Forecast
Table 21: China Ultra-Premium Baijiu Consumption Volume Forecast (2018-2023)
3.6.2 China Super-Premium Baijiu Consumption Volume Forecast
Table 22: China Super-Premium Baijiu Consumption Volume Forecast (2018-2023)
4. Market Dynamics
4.1 Growth Drivers
4.1.1 Increasing Urban Populace
Table 23: China Urban Populace (2014-2018)
4.1.2 Growing Influence of Western Culture
4.1.3 Peer Influence on Youngsters
4.1.4 Accelerating Disposable Income
Table 24: China GNI per Capita (2014-2018)
4.2 Key Trends and Developments
4.2.1 Growing E-Commerce Retail Sales
Table 25: Chinese E-Commerce Retail Sales (2014-2018)
4.2.2 Rising Private Baijiu Consumption
Table 26: China Baijiu Consumption Share by Purpose (2014-2018)
4.3 Challenges
4.3.1 Growing Fruit Juice Demand
Table 27: Chinese Fruit Juice Market Value Forecast (2018-2023)
4.3.2 Stringent Regulations
5. Competitive Landscape
5.1 China Spirits Market
5.1.1 Key Players – Market Share Comparison
Table 28: Key Players - Market Share Comparison (2018)
5.2 China Baijiu Market
5.2.1 Key Players - Market Share Comparison
Table 29: Key Players - Market Share Comparison (2018)
5.2.2 Key Players - Revenue Comparison
Table 30: Key Players - Revenue Comparison (2017)
5.2.3 Key Players – Product Comparison
Table 31: Key Players – Product Comparison (2019)
5.2.4 Key Players – Market Cap Comparison
Table 32: Key Players – Market Cap Comparison (2019)
6. Company Profiles
6.1 Kweichow Moutai Co. Ltd.
6.1.1 Business Overview
Table 33: Moutai Revenues by Business Segments (2017)
6.1.2 Financial Overview
Table 34: Moutai Revenues and Net Income (2013-2017)
6.1.3 Business Strategies
Table 35: Moutai R&D Expenditures (2015-2017)
6.2 Wuliangye Yibin Co. Ltd
6.2.1 Business Overview
Table 36: Wuliangye Revenues by Business Segments (2017)
6.2.2 Financial Overview
Table 37: Wuliangye Revenues and Net Income (2013-2017)
6.2.3 Business Strategies
Table 38: Wuliangye A&P Expenditures (2015-2017)
6.3 Jiangsu Yanghe Brewery Joint-Stock Co Ltd
6.3.1 Business Overview
Table 39: Yanghe Revenues by Business Segments (2017)
6.3.2 Financial Overview
Table 40: Yanghe Revenues and Net Income (2013-2017)
6.3.3 Business Strategies
Table 41: Yanghe A&P Expenditures (2015-2017)
6.4 Luzhou Laojiao Co. Ltd
6.4.1 Business Overview
Table 42: Luzhou Laojiao Revenues by Business Segments (2017)
6.4.2 Financial Overview
Table 43: Luzhou Laojiao Revenues and Net Income (2013-2017)
6.4.3 Business Strategies
Table 44: Luzhou Laojiao R&D Expenditures (2015-2017)
Table 45: Luzhou Laojiao Project Plans

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