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China Home Appliances Market: Industry Analysis & Outlook (2019-2023)

China Home Appliances Market: Industry Analysis & Outlook (2019-2023)

Home appliances are electrical machines used in household chores such as cooking, cleaning or food preservation etc. These appliances can be broadly divided into two categories: white goods, small kitchen appliances, and major kitchen appliances. White goods are the large appliances used for regular housekeeping tasks such as cleaning, laundry, food preservation. These include washing machine, refrigerator, and air conditioner (AC). Major kitchen appliances are bigger and not portable. They are generally built-in. Range hoods, gas stoves, and ovens are the most widely used major kitchen appliances. Small kitchen appliances are smaller and portable, generally used on table-tops, counter-tops, or other platforms, to perform a household task.

Chinese home appliances market is experiencing lucrative growth due to improving disposable incomes, urbanization, and increasing consumption of white goods in rural areas. China is the fastest growing home appliances market all over the world. Being technically advanced and relatively cheaper, many countries are importing home appliances from China. In China, there is a high replacement demand for white goods and small appliances. Whereas, major kitchen appliances market is witnessing a higher demand for new products. Premium white goods are being increasingly adopted by the consumers.

Refrigerator and washing machine markets are majorly supported by the trend of premiumization. Air conditioner segment dominated the Chinese home appliances market due to high export and domestic demand of AC. However, AC market could see a downfall due to ongoing trade war with the U.S. Additionally, rising household debts in China could adversely affect the overall Chinese home appliances market.

China home appliances market is majorly dominated by Qingdao Haier (Haier electronics), Midea Group, Gree Electric, and Robam Appliances. Gree Electric is a major contributor for China AC market. Whereas, China online AC market is majorly ruled by AUX and Midea Group. Haier dominates the refrigerator and washing machine market in China.


1. Overview
1.1 Home Appliances
Table 1: Home Appliances
2. China Home Appliances Market Analysis
2.1 China Home Appliances Market Value
Table 2: China Home Appliances Market Value (2014-2018)
2.2 China Home Appliances Market Value Forecast
Table 3: China Home Appliances Market Value Forecast (2019-2023)
2.3 China Home Appliances Market Share by Segment
Table 4: China Home Appliances Market Share by Segment (2018)
2.4 China AC Market Value
Table 5: China AC Market Value (2014-2018)
2.5 China AC Market Value Forecast
Table 6: China AC Market Value Forecast (2019-2023)
2.6 China AC Market Volume
Table 7: China AC Market Volume (2014-2018)
2.7 China AC Market Volume Forecast
Table 8: China AC Market Volume Forecast (2019-2023)
2.8 China AC Export Volume
Table 9: China AC Export Volume (2014-2018)
2.9 China AC Export Volume Forecast
Table 10: China AC Export Volume Forecast (2019-2023)
2.10 China Washing Machine Market Value
Table 11: China Washing Machine Market Value (2014-2018)
2.11 China Washing Machine Market Value Forecast
Table 12: China Washing Machine Market Value Forecast (2019-2023)
2.12 China Washing Machine Market Volume
Table 13: China Washing Machine Market Volume (2014-2018)
2.13 China Washing Machine Market Volume Forecast
Table 14: China Washing Machine Market Volume Forecast (2019-2023)
2.14 China Washing Machine Market by Type
Table 15: China Washing Machine Market by Type (2018)
2.15 China Washing Machine Export Volume
Table 16: China Washing Machine Export Volume (2014-2018)
2.16 China Washing Machine Export Volume Forecast
Table 17: China Washing Machine Export Volume Forecast (2019-2023)
2.17 China Refrigerator Market Value
Table 18: China Refrigerator Market Value (2014-2018)
2.18 China Refrigerator Market Value Forecast
Table 19: China Refrigerator Market Value Forecast (2019-2023)
2.19 China Refrigerator Market Volume
Table 20: China Refrigerator Market Volume (2014-2018)
2.20 China Refrigerator Market Volume Forecast
Table 21: China Refrigerator Market Volume Forecast (2019-2022)
2.21 China Refrigerator Market by Type
Table 22: China Refrigerator Market by Type (2018)
2.22 China Refrigerator Export Volume
Table 23: China Refrigerator Export Volume (2014-2018)
2.23 China Refrigerator Export Volume Forecast
Table 24: China Refrigerator Export Volume Forecast (2019-2023)
2.24 China Major Kitchen Appliances Market Value
Table 25: China Major Kitchen Appliances Market Value (2014-2018)
2.25 China Major Kitchen Appliances Market Value Forecast
Table 26: China Major Kitchen Appliances Market Value Forecast (2019-2023)
2.26 China Small Kitchen Appliances Market Value
Table 27: China Small Kitchen Appliances Market Value (2014-2018)
2.27 China Small Kitchen Appliances Market Value Forecast
Table 28: China Small Kitchen Appliances Market Value Forecast (2019-2023)
3. Market Dynamics
3.1 Growth Drivers
3.1.1 Improving Disposable Income
Table 29: China GNI per Capita (2014-2018)
3.1.2 Rapid Urbanization
Table 30: China Urban Population (2014-2018)
3.1.3 Increasing White Goods Consumption in Rural Areas
Table 31: China Rural Ownerships of Refrigerator and Washing Machine (2014-2018)
3.2 Key Trends
3.2.1 Varying ASPs of White Goods in Domestic Market
Table 32: China White Goods ASP Forecast (2018-2023)
3.2.2 Varying Demand for Home Appliances
Table 33: China Home Appliances Demand Share (2018)
3.2.3 China- The Fastest Growing Home Appliances Market Globally
Table 34: Regional Home Appliances Market CAGRs (2014-2023)
3.2.4 Chinese Players Tapping into Global Market via M&A
Table 35: M&A of Chinese Key Players
3.2.5 Rise of Digital Customer
3.2.6 Trade War with the U.S.
3.3 Challenges
3.3.1 Rising Household Debts in China
Table 36: China Household Debts as % of GDP (2014-2018)
4. Competitive Landscape
4.1 China AC Market Share by Company
Table 37: China AC Market Share by Company (2018)
4.2 China Online AC Market Share by Company
Table 38: China Online AC Market Share by Company (2018)
4.3 China Washing Machine Market Share by Company
Table 39: China Washing Machine Market Share by Company (2018)
4.4 China Premium Washing Machine Market Share by Company
Table 40: China Premium Washing Machine Market Share by Company (2018)
4.5 China Refrigerator Market Share by Company
Table 41: China Refrigerator Market Share by Company (2018)
4.6 China Premium Refrigerator Market Share by Company
Table 42: China Premium Refrigerator Market Share by Company (2018)
4.7 China Small Kitchen Appliances Market Share by Company
Table 43: China Small Kitchen Appliances Market Share by Company (2018)
5. Company Profiles
5.1 Midea Group
5.1.1 Business Overview
Table 44: Midea Group Revenue by Products (2018)
5.1.2 Financial Overview
Table 45: Midea Group Revenue and Net Income (2014-2018)
5.1.3 Business Strategies
5.2 Gree Electric
5.2.1 Business Overview
Table 46: Gree Electric Revenue by Products (2018)
5.2.2 Financial Overview
Table 47: Gree Electric Revenue and Net Income (2014-2018)
5.2.3 Business Strategies
5.3 Qingdao Haier
5.3.1 Business Overview
Table 48: Qingdao Haier Revenue by Segments (2018)
5.3.2 Financial Overview
Table 49: Qingdao Haier Revenue and Net Income (2014-2018)
5.3.3 Business Strategies
5.4 Robam
5.4.1 Business Overview
Table 50: Robam Revenue by Products (2018)
5.4.2 Financial Overview
Table 51: Robam Revenue and Net Income (2014-2018)
5.4.3 Business Strategies

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